Japan

September 14, 2010: Security workers reportedly stop Apple CEO Steve Jobs at Japan’s Kansai International Airport. The reason? Jobs supposedly tried to bring ninja throwing stars onto his private plane while heading home from vacation. The “Steve Jobs ninja stars” story quickly becomes one of the most bizarre Apple stories ever.

The company, however, quickly spoils the internet’s fun. Cupertino issues a statement describing the reports as “pure fiction” (although Apple acknowledges that Jobs visited Japan over the summer).

November 30, 2003: Apple expands its retail chain outside the United States for the first time, opening Apple Store Ginza in Tokyo’s trendy shopping district.

On opening day, thousands of Apple fans — possibly the biggest queue in Apple history — line up around the block in the rain to gain early access to the store, which offers five full floors of Apple product goodness.

Apple CEO Steve Jobs does not show up for the opening of the 73rd Apple Store. However, shoppers hear a welcoming speech from Eiko Harada, president of Apple Japan.

A new act in Japan will force Apple to open the iPhone’s App Store to non-WebKit browsers later this year. Apple currently only allows non-WebKit browsers in the EU App Store, all due to the Digital Markets Act.

Yet, all major iPhone browsers, including Chrome and Firefox, use the same WebKit engine as Safari on iOS. This is despite them using a different engine on desktop.

Apple’s newest retail destination opens its doors to customers Saturday in the heart of Osaka, Japan. That’s two decades after its first store opened in the city, located in Japan’s Kansai region. The new Apple Umeda store promises to deliver the full Apple experience to one of the country’s most vibrant commercial districts. It includes an exclusive Vision Pro demo area and a Today at Apple session on Apple Intelligence.

“I am very pleased to open Apple Umeda, a wonderful space that reflects the energy of the vibrant city of Osaka,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and Human Resources. “This new store is a place to walk with creative communities and local businesses in Kansai.”

President Donald Trump’s new import tariffs will hit Apple hard. The president slapped all major manufacturing countries that Apple operates in with heavy import tariffs Wednesday in a bid to reshape international trade.

“It’s our declaration of economic independence,” Trump said during a speech at the White House announcing the tariffs. “Today we are standing up for the American worker and we are finally putting America first.”

This move undermines Apple’s efforts in recent years to diversify its supply chain away from China. The White House says the reciprocal tariffs will go into effect on April 9.

Apple expanded Emergency SOS via satellite to Japan. It allows iPhone users to communicate with emergency services from very remote locations.

The potentially life-saving feature works on all iPhone 14 and iPhone 15 models, and is already available in over a dozen other countries around the globe.

Vision Pro launched in Apple Stores in China, Hong Kong, Japan and Singapore on Friday. It’s the first time the AR headset has been officially available outside the United States since it debuted in February.

In addition, the product went up for preorder in Australia, Canada, France, Germany, and the U.K. on Friday. Delivery will come in July.

A flurry of iPhone market outlook reports shows Apple’s juggernaut handset is still the top-seller in Japan while slipping to fourth place in China so far in 2024. And that comes as Apple lowers component shipment targets for the year amid supply chain challenges, pointing to a possibly down year.

The government of Japan said it’s considering new regulations to ensure fair app store competition amid the dominance of companies like Apple and Google. In response, Apple insisted its practices do not limit competitors.

Japan is the latest country to turn its antitrust attention on Apple. The Japan Times reports that the Japanese government is set to investigate both Apple and Google over their dominance in mobile operating systems.

The report, which cites a Nikkei article, is short on details. It notes that nine out of 10 phones sold in Japan run either Android or iOS. But it does not explain where the problematic aspect of this is. Typically, antitrust involves situations in which a market leader, or collusion between market leaders, results in a monopoly of a particular market. Breaking up these monopolies is intended to give customers more choice.

The iPhone 12 series has led a massive boom in smartphone shipments, particularly 5G models, in Japan.

According to a new report, Japan was the recipient of a 17% boost in smartphone shipments over the past 12 months. There was also a massive 40-fold increase in 5G handset shipments. Of the 5G smartphones, the iPhone 12 series made up almost half.

Apple carved out a massive 52.6% of the smartphone market in Japan in the last quarter of 2020. That’s according to the latest figures released by International Data Corporation (IDC), highlighting just how far ahead of the competition Apple is.

In the fourth quarter of the year, Apple reportedly shipped more than 6 million units to Japan, increasing 13.8% year-over-year. The next closest rival, Sharp, shipped only 1.4 million phones for a 12.4% share. Samsung, Apple’s biggest competitor worldwide, managed only 781,000 units for 6.8% of the market.

Apple Maps’ Look Around feature, the company’s answer to Google Street View, has expanded to its first international market. Look Around is now available for four of Japan’s biggest cities — including Tokyo, Kyoto, Nagoya, and Osaka.

Apple is expanding its AppleCare+ monthly plan outside the United States for the first time. It is making it available in Canada, Japan, and Australia as well.

The month-by-month coverage hasn’t launched yet in these countries. However, Apple has revealed that it is coming to these markets in one of its official support documents.

Apple will start reopening Apple Stores in Japan this week, following on from reopening in Australia, Germany, Austria, South Korea, Switzerland, and select stores in the United States and Italy.

Like all other non-China markets, Apple’s Japan retail stores have been closed since the middle of March due to the coronavirus pandemic.

Apple created a special new ad for customers in Japan that highlights the different ways the Mac has been showcased on some of the most popular anime shows in the country.

Cut together with scenes from shows like Mr. Osomatsu, NEW GAME!!, your name., Weathering with You and more, the brilliant ad encourages anime fans to embrace their creativity and create a new generation of anime stories.

You’ve never seen an Apple ad like this:

Japanese health officials passed out some 2,000 iPhones to quarantined passengers stuck on board a cruise ship with an outbreak of coronavirus.

The iPhones will allow stranded passengers to consult with doctors, order medications and work through anxiety with mental health professionals.

One of the best features of Apple Pay is finally starting to roll out to more public transit systems in the U.S. next year.

After being adopted by Washington D.C. and New York City this year, Apple Pay with Express Transit mode will reportedly be adopted by Philadelphia and San Diego next year, with other major cities planning to support it out by 2023.

Tim Cook’s street food tour of East Asia continues. Earlier this week, Cook enjoyed a traditional breakfast in Singapore’s Tiong Bahru Market. Now he’s hopped over to Thailand, where he chowed down on some “five star” crab omelette in Bangkok with food bloggers Yota and Jira.

Oh, and visited some developers and Apple users, too. But, you know, that crab omelette!

Tim Cook is on a business trip to Japan right now — and, as part of his travels, he paid a visit to the first Apple Store the company opened outside of the United States.

That store is located in Ginza, a trendy shopping district in Tokyo. “Our very first store outside of the US, Apple Ginza is always such a special place,” Cook tweeted. “Thanks for a wonderful visit!”

Apple will raise App Store pricing in Japan next month in line with an update to Japan Consumption Tax (JCT).

The increase will affect sales and in-app purchases, but not auto-renewable subscriptions. Only the most affordable tier priced at ¥120 will avoid the change.

Apple’s opening its latest Tokyo Japanese Apple Store this weekend. To mark the occasion, it’s offering would-be shoppers a sneak peak.

In keeping with Apple’s love of embracing local culture, the new store makes use of in-store bamboo plants. There are also impressive two-story vitrine windows made from specially cast aluminum to create three-dimensional rounded corners. Resembling giant iPhones, these are the first of their kind at any Apple Store.

Check out more pictures below.

HomePod is now on sale in Japan and Taiwan for the first time.

The smart speaker can be purchased from Apple Stores, the Apple Online Store, and from select cellphone retailers.

18 months after it first went on sale in the U.S., Apple’s HomePod speaker is finally launching in Japan.

Having teased that it would launch sometime this summer, Apple has now revealed that HomePod will be available to buy August 23. The Siri-powered device opened for pre-orders this week.

Japan’s Fair Trade Commission is investigating Apple’s tactics for selling iPhones in the country.

The Japanese FTC thinks Apple might have abused its power by pressuring Japanese suppliers into unfavorable deals. Questionable methods allegedly include providing free technology and expertise to Apple affiliates, stopping them from selling to other companies, and making them shoulder costs for unforeseen problems.