Apple Music Hall, a new state‑of‑the‑art live music venue in London, will provide high-end experiences for audiences and performers alike. With a wild array of technology built into the 600-seat performance space, it will let musicians perform in Spatial Audio in an intimate space — and capture their shows with multicamera video and high-end audio.
“We care deeply about music, the artists who make it, and their life stories,” said Zane Lowe, Apple Music’s global creative director, in a press release Tuesday. “We’re always looking for new opportunities to connect the artists and the fans because we are fans. What better way to celebrate this relationship than a new music venue where we get to experience amazing music in an amazing space and share it with the world. Great music and memories will be made at Apple Music Hall.”
The first photos of Apple Music Hall reveal a venue that looks typically gorgeous. And Cupertino said it plans to livestream shows from Apple Music Hall so fans around the world can enjoy them.
Apple Music Hall: A venue built for capturing intense performances
From its early days, Apple positioned itself squarely at the intersection of technology and the arts. And the new Apple Music Hall on the River Thames stands as a monumental tribute to the company’s particularly warm embrace of audio.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” said Oliver Schusser, Apple’s vice president of Apple Music and international content. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
If your idea of a great music venue is a battered rock club with black walls covered with graffiti and stickers, this ain’t it. Apple Music Hall looks more like a posh European venue where you would catch a symphony performance. But Apple says it will deliver a delightful audio experience to fans who show up — as well as high-level production capabilities for artists who want to capture a live performance in all its glory.
Built inside London’s Battersea Power Station
Photo: Apple
Apple Music Hall sits inside the iconic Battersea Power Station, where Apple set up its London HQ a few years ago. Apple leases approximately 500,000 square feet on six floors in the historic power station, which is being transformed from an industrial-age relic into a modern destination filled with more than 150 bars, restaurants, entertainment venues and shops (including an Apple Store).
As Apple likes to do when it sets up shop in a historic location, the new Apple Music Hall will pay tribute to the past while embracing the future.
“Taking inspiration from the iconic Battersea Power Station, the new venue incorporates heritage brickwork, fluted arches, and bronze balconies reminiscent of the historic oriel windows,” Apple said. “A giant glass wall further enhances the visual connection with the historic building, offering a panoramic view of the concourse and the river beyond.”
Technology for broadcasting and recording live shows
Photo: Apple
But that’s all just surface-level gloss. Behind the scenes, Apple Music Hall bristles with technology, which Apple says makes it “a live music venue unlike any other.”
The venue pairs small capacity with cutting-edge tech “to close the gap between intimacy and production value and allow for an unprecedented level of creative control,” Apple said. “Every seat feels close to the performer, yet the infrastructure offers what an artist requires for an arena tour, with a 38-foot-wide stage that can be reconfigured for traditional front-facing sets or more in-the-round experiences.”
Apple Music Hall’s spatial sound system positions 48 speakers around the audience for total immersion during live performances. And then there’s the audio and video magic going on backstage in the venue’s production facility.
“Two dedicated recording and mix studios are built to professional standards so that every performance can be captured as a multitrack recording and mixed in Spatial Audio, live or after the fact,” Apple said. “The venue is also hardwired for 16 or more cameras that feed a purpose-built broadcast control room with infrastructure that supports iPhone video capture running in parallel alongside traditional broadcast cameras.”
Injecting that high-level audio/visual production capacity into a relatively small venue gives artists a rare opportunity to put on (and capture) a spectacular show.
“An artist can perform an intimate live show for fans at Apple Music Hall and walk out with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video — all from a single show,” Apple said. “Performances out of Apple Music Hall will also be livestreamed globally so fans outside of London can tune in to enjoy these one-time-only shows from their favorite artists.”
An unfair advantage?
This won’t be Apple’s first foray into live music. The company staged free live concerts — first as the iTunes Festival in 2007 and later as the Apple Music Festival — in London and the United States. Apple pulled the plug on the Apple Music Festival in 2017.
Apple Music’s Schusser brushed off concerns about a tech heavyweight tromping into a beleaguered London music scene that never really bounced back from COVID-19. (The BBC said that between 2020 and 2025, approximately 400 music clubs closed in Britain.)
“We’re not trying to be in the live business,” Schusser told the BBC. “We’re not trying to compete with anyone. We’re going to run the venue like a venue, with tickets and everything, but the sole purpose for us is to do great work with artists, to connect artists with fans, and to broadcast the content on Apple Music. We have really no interest in trying to be in the way of anyone else, and that’s one of the main reasons it’s a smaller space.”
Apple did not release a lineup of acts slated to play Apple Music Hall. However, the BBC said “details of the opening act are expected to be announced soon.”
For more information about the new venue, including how to get tickets for upcoming shows, you can visit Apple Music Hall website or follow the venue on Instagram or TikTok.
New London base for Apple Music Radio Studios
Photo: Apple
Going forward, Apple Music Radio’s London-based hosts and shows will broadcast live out of new studios based at Battersea.
“Since its inception, Apple Music Radio has been a defining feature of the service — a place where fans and artists meet in real time,” Apple said. “From global premieres and intimate interviews to in-depth specials and surprise performances, Apple Music Radio has distinguished itself through expertly curated, artist-led storytelling that makes listeners feel closer to the music they love. Apple Music Radio streams 24/7 and is available for free around the world.”
