Activists have been working for a few years now to try to convince Mac fans that we should be extremely upset about Apple’s environmental record. Most people, however, haven’t been that bothered. The cause actually has real proof now, however, as Apple has been ordered to pay a $43,200 fine to the Sacramento Metropolitan Air Quality Management District for a violation a year ago, reported the Sacramento Business Journal.
The fine is a pittance, obviously, and I don’t think this is the kind of issue Greenpeace had in mind when they set up Green My Apple (the source of our delightful image)…
The violation occurred over several days as Apple operated its emergency standby generator for a purpose other than maintenance or emergency power. Apple was notified that it violated its permit requirements April 21, 2006.
I imagine they want Apple to stop using toxic metals in its products or something, right? Yeah, this doesn’t even make a dent.
Technorati Tags: apple, environment
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
