Aside from some print ads, Apple’s advertising for the iPhone 5s has been quite scare compared to the iPhone 5c. Multiple iPhone 5c ads have aired on TV already, but the 5s hasn’t gotten any TV attention. Today the first ad dedicated to the iPhone 5s was finally released. The title is “Metal Mastered.”
As you can imagine, it’s all about the gold model, and the song is even by an artist named Goldfrapp. How appropriate. Liquid gold slowly forms into an iPhone like a Terminator, and the gold Touch ID ring around the home button is placed last as the finishing act.
The gold iPhone 5s is still nearly impossible to get in stores, and Apple’s shipping times are 2-3 weeks online.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
One response to “Apple Airs First TV Ad For iPhone 5s, And It’s All Gold [Video]”
Unlike Goldmember, it appears Apple’s was a *fortunate* ‘smelting accident’.