By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.
Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.
As you can see from the chart, iOS 6.1 already accounts for 52.4% of web traffic. 6.1 was released on January 28th. Non-iOS 6 devices only account for a measly 12.4% share combined. iOS 6.1.1 was released just two days ago for only the iPhone 4S, which explains its tiny 2.2% piece of the pie.
Source: Chitika Insights
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
