Hollywood’s top filmmakers held secret meetings with Apple at this year’s Sundance Film Festival, according to a new report that claims Apple is planning to make a big play to take on Netflix and Amazon Prime Video by creating its own original TV shows and movies.
Apple hosted a secret ‘iTunes Lounge’ at Sundance for a number of invitation-only events for film makers, producers, actors, and other A-list talent to hear the company’s pitch on how it plans to create a ton of original content that will be exclusively available on Apple TV.


The big question is, does Apple have what it takes to produce shows as good as House of Cards, Orange is the New Black, and Unbreakable Kimmy Schmidt all by itself? And would it really want to?