Apple’s stalling autonomous car project caused the company to shift its attention to augmented reality, according to analyst Ming Chi Kuo, who says the company is racing ahead of the competition when it comes to AR.
In a new note to investors, the KGI Securities analyst says Apple’s decision to develop a self-driving platform instead of an entire electric car makes sense. The company will use augmented reality to provide an incredible experience, he predicts.
But some might say third-party alternatives — particularly those from Google — are still a step ahead, with greater features and more flexibility. So, is Apple doing enough to make Siri just as stellar as Google Now and the new Google Assistant?