It’s taken them over three years to respond to the revolutionary shift in the mobile operating system landscape posed by iOS, but Microsoft has finally done it and released a properly modern, properly app-laden and properly multi-touchable successor to the Windows Mobile series: Windows Phone 7. But what differentiates Windows Phone 7 from Windows Mobile 6.5, Windows Mobile 6 and a host of even crappier mobile operating systems squirted out by Microsoft?
Quite a bit, actually, and it’s quite a bit better… but it’s still two years behind the curve of iOS.
Today marks the official debut of Windows Phone 7, Microsoft’s three-years-too-late response to the smartphone revolution headed by Apple with the release of the original iPhone. By most accounts, WIndows Phone 7’s software is far more advanced than its predecessor, Windows Mobile 6.5, and might even be pretty good… but it’s going to take more than a decent smartphone operating system these days to compete with iOS and Android: namely, a sizable, content-rich App Store with some showcase software for users to download out of the gate.
Early rumors tip the Windows Phone Marketplace to launch with a respectable 2,000 apps… but if news hitting the feeds this morning is anything to go by, those numbers might very well be inflated dishonestly. Microsoft has been prominently advertising several apps as being available on the Windows Phone Marketplace when it launches, including Rovio Mobile’s hit game, Angry Birds. The only problem? Rovio hasn’t even decided on doing a port yet.
Microsoft has a rather ignoble history when it comes to trying to counter Apple’s hyper-effective and popular “Get a Mac” campaign. Their first efforts were just embarrassing: a series of advertisements featuring Jerry Seinfeld and Bill Gates awkwardly mumbling non sequiturs at one another. That desperate bid for hipness failed, and so Microsoft launched their Laptop Hunter ads, which were comparatively straightforward: a camera crew followed “real” computer shoppers as they looked for new machines, and documented their ultimate choice of Windows laptops. Simple, pleasant and marginally effective… even if they did repeat all of the old, stupid fallacies about Apple computers costing significantly more than similarly specced Windows machines.
Pretty soon, though, controversy hit. Lauren deLong, an adorable red ead featured in the “Laptop Hunter” ads, turned out to be an actress with a filmography of ten movies to her credit. Since Microsoft’s ads purported to be following “real computer shoppers,” that made the ads’ truthfulness somewhat dubious.
So here’s the question: were the Laptop Hunters ads what the proclaimed themselves to be, or completely fictional? The “behind-the-scenes” footage of the Laptop Hunter ads shoot, as embedded above and first posted back in September, baldly asserts that participants were not told they were in a commercial until after they had picked their machines.
I’m not buying it. Not only are the individuals in the ads just a little too pointed in their dismissal of Apple products — I think a more common response to why a PC users would reject a Mac would be “I’ve always used Windows machines!” and not “It really seems like you’re paying for the aesthetics” — but surely, a professional actress like Ms. deLong would be savvy enough recognize the financial opportunity that had just presented itself if a film crew that had followed her around all day told her she’d be in a national campaign for Microsoft. The next thing she would have said is, “I have to call my agent,” not “How’s my hair?”
Wishful thinking? Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.
Any Bing aficionados out there planning to download the app?
I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back. Haven’t bothered since.
As a blogger, it’s hard to know quite from just what angle I should tackle modder Will Urbina’s utterly wonderful but certainly unholy amalgamation of a Xbox and a Hackintosh.
Should I describe it as a hideous, pupal cocoon that has been secreted by Microsoft to encase the imago of the Macintosh struggling to free its wings within? Or is OS X just the magic employed a soul-devouring hag, who — once bedded — lets the charm drop and reveals herself as the uggo she is?
Either way, Urbina’s creation is probably a psychoanalytically diagnosable incubus in the mind of Steve.
Called the OS Xbox Pro, Urbina’s project takes a translucent Microsoft Xbox chassis and crams it with Hackintoshable guts, including a pair of 2.93GHz Intel Core 2 Quad Q9550s, an NVIDIA GeForce 9800GT GPU, 8GB of RAM, a 16GB solid state drive, and four additional hard drives. One drive boots Windows 7, the other OS X Snow Leopard (retail bought, Urbina assures), with two other hard drives for video editing. The end cost was $1500 for component from New Egg, which is just a little bit less than the cost of a 27 inch iMac.
The impetus to Urbina’s profane cross-breed case mod? Although he prefers Windows, Urbina needed a work machine to use Final Cut Pro.
The end result is sure to have Cupertino weaving a circle around it thrice and shutting its eyes in holy dread, but personally, I just can’t think of a better use for an old Xbox than to make it into a Mac.
To help launch Windows 7, Microsoft is enlisting PC people to hold house parties to promote the new operating system.
For the October 22 launch date, Microsoft enthusiasts around the world just got selected to show off their new software at home with parties, sort of Tupperware style.
Naturally, the company has a few ideas of how these launch parties should go. A short sample party agenda, from the above talking heads: first, have a drink and mingle. Then shoot 20 or so photos. “Then when everyone was settled, I showed them my favorite features from the new Windows 7.”
“It only took like 10 minutes. Everyone just crowded around the computer in the kitchen.”
Andrew Coates, developer evangelist for Microsoft, told the Sydney Morning Herald the idea behind Windows 7 was to bring back the “sense of mastery” to software users.
“We have done a lot of work around why people weren’t feeling comfortable with software any more. People felt like they weren’t in control.”
Party hosts also have “a good chance” of winning a Windows PC worth $750, according to Microsoft.
“In a lot of ways, you’re just throwing a house party with Windows 7 as an honored guest,” says one of the actors in the video. “Sounds easy and it is.”
Whatever they’re smoking in the Microsoft marketing department, I’ll have some.
Microsoft’s controversial Laptop Hunter ads were probably conceived, pitched and perhaps created on Macs, if these office snaps of the ad agency behind them are anything to go by. They show the desk of Alex Bogusky (with two Macs) at Crispin Porter + Bogusky plus the surrounding office space, also full of Macs.
I wouldn’t mind getting paid to sell PCs, as long as I didn’t have to work on them, too.
UPDATE: Microsoft says this was their attempt to make the worst internal video ever. MMM…yeah. Interesting spin…
I’ve been wrapping up an all-intensive project at work lately, but I have to break my silence for this: “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band. I don’t really know where to begin. I guess I will just say this. I have no idea if Apple makes lame Bruce Springsteen parody music videos to inspire its channel sales teams, but if it does, I have to assume that it uses better lyrics than “Talk up our Microsoft Application Virtualization…See what’s on employee’s laptops with AIS and MDOP!”
EPIC FAIL, MS! And if anyone is actually inspired to sell more Vista based on this, really think about switching your job. I mean, damn.
