httpv://www.youtube.com/watch?v=yyFL_ZKgTaQ
Need to put a spring in your step on a fall Friday?
Check out this video by Japanese break beat duo Hifana, it came out awhile back but we think it’s awesome.
The idea? For an ad campaign to showcase the flexibility of Nike Free Run+ shoes in Japan, they DJs use the footwear to make music, contorting and twisting the shoes to get different sounds, then battle it out DJ style
A MacBook Pro is at the heart of the operation that one half of Hifana, Daito Manabe, set up to make some sweet footie music. Nike gives a nod to the Apple power behind the project with a blink-and-you-missed it shot of a pair of MBPs in the beginning of the video.