Steve Jobs has sent another of his off-the-cuff customer emails, this time about the not-so-fast chip in the new 13-inch MacBook Pro.
Some observers are complaining that the 13-inch MacBook still sports a rather lowly Core 2 Duo chip, which also powered the previous generation machine. Meanwhile, the 15-inch and 17-inch MacBooks got speedy Intel Core i5 and i7 processors.
One MacRumors reader sent Steve Jobs a note about it, who responded that Apple chose to offer better graphics and battery life rather than an increase in CPU performance.
We chose killer graphics plus 10 hour battery life over a very small CPU speed increase. Users will see far more performance boost from the speedy graphics.
The 13-inch MacBook comes with a custom NVIDIA GeForce 320 integrated graphics chipset, custom made for Apple. Apple claims the new chipset is 80% better than the previous model, while offering comparable battery life — up to 10 hours on a single charge. The 320M is the “fastest integrated graphics processor on the market,” Apple claims.
As well as Core i5 and i7 processors, the updated 15-inch and 17-inch MacBook Pro models get two graphics systems: an integrated Intel graphics chipset for everyday display tasks, and a dedicated NVIDIA GeForce GT 330M card for high-performance tasks. The machines automatically switch between the systems, prefering the lower-power integrated chipset whenever possible to increase battery life.
Meanwhile, early benchmarks from Gizmodo show a massive speed boost for the Core i7-based MacBook: MacBook Pro 15-inch Core i7 Benchmarked: It’s So Fast.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
