Whether it’s designing its own pizza box or custom, err, sheets of paper, Apple sure likes having its own proprietary version of things it doesn’t deem quite good enough.
The same is true of the new Pro Display XDR with nano-texture glass for the Mac Pro. No, we’re not talking about the screen itself; but rather Apple’s insistence that you clean it using a special Apple-approved cleaning cloth. But there’s a good reason for it.
A black-and-silver Magic Keyboard, Mouse 2 and Trackpad 2 debuted in Apple’s product lineup today, but only a fortunate few can order them. As it stands now, these accessories are only available for people who also buy a 2019 Mac Pro.
But that’s likely to change soon.
The 2019 Mac Pro is finally available to order, with prices starting at $5,999. That’s not cheap … until you compare it to the cost of a maxed-out model with all the bells and whistles.
Add every available upgrade and Apple’s newest machine suddenly skyrockets to an eye-watering $52,748.
That’s $12,848 more than a Tesla Cybertruck!
Want an all-new Mac Pro you can ride home from the Apple Store? That will be an extra $400, please. That’s how much it will cost you to add four wheels to your new machine.
The wait for the most powerful — and the most expensive — macOS computer ever just ended. Apple began taking orders for the 2019 Mac Pro this morning, after announcing the workstation that boasts a 28-core processor way back in June.
The companion 32-inch Pro Display XDR went up for sale today, too, also at a price that only professionals can afford.
Apple Card customers can enjoy 6% daily cash back on Apple purchases over the holidays.
Apple’s newest promotion arrives just in time for the all-new Mac Pro and Pro Display XDR, which go on sale today. But it applies to any Apple Store purchases — online and in-store — made through December 31.
Not every model of the uber-powerful new Mac Pro will sit under someone’s desk. The appearance of the “cheese grater” Mac attracted so much attention that people might want to see what the version designed for rack-mounting looks like.
Six months after unveiling its new Mac Pro, Apple has finally revealed exactly when customers can order the new pro-grade Mac and Pro Display XDR: Tomorrow.
Over the weekend, Apple sent out emails to customers who had requested details on the new computer. Noting that “the wait is almost over,” the message revealed an order date of Tuesday, December 10.
Making the iPhone in the United States is “not on the horizon,” Tim Cook said during an interview with ABC News Wednesday.
Cook gave the interview while visiting Apple’s Mac Pro factory in Austin, Texas, with President Donald Trump.
President Donald Trump today toured the factory in Texas where the blazing-fast new Mac Pro is being assembled. His tour guide was Apple CEO Tim Cook, further demonstrating the good relationship the two have, despite disagreeing on many topics.
Apple today confirmed it has started construction on a new $1 billion campus in Austin, Texas, that will open in 2022. The facility will initially house 5,000 people, but it has the capacity to grow to 15,000.
It’s part of a broader plan to expand Apple’s prescence in the city, where it has already started producing the all-new Mac Pro.
The White House has confirmed that President Donald Trump will visit Apple’s Mac Pro factory in Austin, Texas, this Wednesday.
While the Mac Pro is only a bit player in Apple’s overall revenue and profit strategy, its “made in Texas” status reflects Apple’s desire to invest in the United States. Since Trump took office, Apple has expanded its “job footprint” to 2.4 million people in the United States.
After unveiling it back in June, Apple today bumped back the launch date for the 2019 Mac Pro. This powerful pro-grade product will be available, alongside the high-end Pro Display XDR screen, sometime in December. Previously, it was scheduled to debut in the fall.
The computer boasts a 28-core processor and room for more than a terabyte of RAM. The Mac Pro starts at $5,999, while the Pro Display XDR begins at $4,999. In other words, you’d better hope you’ve got some generous relatives this holidays!
Apple CEO Tim Cook and President Donald Trump will reportedly tour facilities in Austin, Texas, where the company makes its Mac Pro desktops.
The trip would be part of Trump’s ongoing efforts to highlight U.S. manufacturing. Last month, Trump toured the Louis Vuitton factory in Alvarado, Texas.
This year’s Final Cut Pro X (FCPX) Creative Summit is right around the corner, and you might just want to keep an eye on it. Its description promises “some surprises from the Apple product team.”
Is it finally time for the all-new Mac Pro to make its debut?
Everyone who was busy ogling the “cheesegrater” design of the 2019 Mac Pro can be forgiven for not paying attention to the keyboard. But Apple is prepping multiple keyboards that match the silver-and-black look of this powerful desktop.
An image of one of these not publicly seen before has come to light.
The FCC just signed off on Apple’s next professional-grade desktop. The 2019 Mac Pro was announced this summer, and this approval clears the way for a release.
Mac shipments fell during the third quarter of 2019 as PC sales continued to grow, according to new estimates from Gartner.
Apple’s market share declined as a result, but the company maintains its fourth spot for now. And shipments will almost certainly be boosted soon by the launch of the all-new Mac Pro and 16-inch MacBook Pro.
You could be waiting longer than anticipated to get your hands on Apple’s next-generation iPad Pro. One trusted analyst says the refresh will arrive in early 2020 with the iPhone SE 2, while the 16-inch MacBook Pro will come even later.
This could mean that October Apple event we’ve all been waiting for won’t happen after all.
The latest version of Final Cut Pro X is out now with a new Metal engine that promises a big performance boost. It also make optimizations for the all-new Mac Pro and Pro Display XDR.
Apple is today bringing the same Metal engine to Motion and Compressor, too.
An Apple October event hasn’t yet been announced, but there’s such an impressive list of products that are supposedly ready to launch that the company seems to need a big venue to show them all off.
There’s an epic new Mac, a big MacBook, fresh iPads and plenty more, all reportedly coming soon.
The U.S. federal government denied Apple’s request to be exempt from the 25% tariffs that affected some components of the new Mac Pro.
Apple revealed last week that it will make the Mac Pro at its plant in Austin, Texas which some observers thought might be key to getting relief from Trump’s tariffs. The U.S. Trade Representative posted its decision today saying Apple didn’t show that the tariffs would cause severe economic harm to the U.S.
Apple today confirmed that its brand new Mac Pro will be manufactured in Austin, Texas. It will soon enter production at the same facility where the last Mac Pro was assembled.
The move is part of Apple’s commitment to U.S. economic growth, it says. It is currently on track to invest $350 billion into its home country by 2023.
Apple would prefer to build the upcoming Mac Pro in the United States. In fact, the company is trying to make it happen, CEO Tim Cook said Tuesday.
“We’ve been making the Mac Pro in the United States and we want to continue doing that,” Cook said during Apple’s earnings call. “We’re working and investing currently in the capacity to do so. We want to continue to be there.”
The most yawn-inducing Apple earnings call of the year is just days away, and Wall Street is eagerly anticipating the results — though maybe for reasons you wouldn’t expect.
Apple CEO Tim Cook and CFO Luca Maestri are scheduled to hop on the phone with investors at 2 p.m. Pacific next Tuesday for Apple’s Q3 2019 earnings call. Even though Apple doesn’t reveal quarterly sales for iPhones anymore, there are a lot of metrics to look for that could clue us in on how well or poorly the company is performing lately.
Keep an ear out for these five things during Apple’s July 30 earnings call.