Apple’s patented pizza box gets a hands-on review


A thin crust pizza from Caffé Mac.
A thin crust pizza from Caffé Mac.
Photo: The Outline

Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus.

Even though the story packed tons of interesting details about the campus — like how it originally looked like a penis until Steve Jobs’ son intervened — the custom-designed Apple pizza box stole everyone’s attention. The box has actually been on Apple campus for a long time, but was never seen by the public until now.

The folks at The Outline managed to get an Apple pizza box shipped to them straight from a source at one of Apple’s office buildings in California.

Watch the hands-on review:

Apple patented the pizza container back in 2010. Unlike traditional pizza boxes, Apple’s is circular and doesn’t have to be assembled before use. Eight ventilation holes are located on top to let steam out while still retaining most of the heat.

Mac Caffé inside Apple HQ serves personal thin crust pizzas. The boxes are approximately 14 inches in diameter and can be stacked on top of each other so one employee can do a pizza run for the whole team.

  • The video was terrible!


    I’am freelancing on-line, conducting simple things that just requires from you computer desktop or alternatively laptop computer and just internet access and so I couldn’t be thrilled… 6 months have passed when i initiated this and also i obtained up to now in total 36 thousand dollars… Basically i benefit around 80 bucks each hour and work for 3 to 4 h each day.And impressive point regarding this task is that you are able to choose when to work yourself and also for how long and you get paid after the end of each week.>>>> S.ID/2hh

  • TrueNorth_Steve✓ᴰᴱᴾᴸᴼᴿᴬᴮᴸᴱ

    too think those of us unlucky to work for apple are stuck with the traditional mini barbie round table toy in the middle of our pizza to keep the top from sticking on our pizza lol

  • matt

    if apple went into the pizza delivery business, would ithe box require a table so the cheese doesn’t stick to the top of the box?

  • JBDragon

    It would have been better if you used the Pizza Box along with the normal Pizza box at some pizza place and then brought them both home and tried them out from each and compare. Is the Apple one better in the taste department? It seems much better then having to be folding pizza boxes. I assume they don’t don’t up much more space then unfolded pizza boxes and they fit into one and another compact.

  • Matias Debenedetti

    HERE in Argentina We’ve used that box for more than 30 years.