Lytro

We’ve always got a great raft of deals on great gear and gadgets, but for one day only those prices are dipping even lower. From the award-winning PDF Expert to the revolutionary Lytro Illum camera, a powerful tool for capturing online video and a year of access to a library of awesome games on Steam. Each is discounted even further than their already reduced price but just for one day, so now’s the time to jump on this:

This week’s best deals include some high tech goodies. From headphones that send sound straight into your skull, to invincible Lightning cables and the groundbreaking Lytro Illum, and a comprehensive education in iOS development. It’s a red letter week for deals, you should definitely check these out:

Thanks to the Illum, we may need to reconsider what the word “picture” means. Lytro’s game-changing camera takes “living images” that can be refocused and explored in 3-D, like some kind of precursor to a hologram.

As a light-field camera, the Illum does this by capturing the direction of every ray of light in an image, an advanced new imaging technology that’s being put to amazing use in creating virtual reality experiences. We’re thrilled to offer a Cult of Mac exclusive on the Lytro Illum for just $339.99 — that’s almost $1,000 off list price!

It doesn’t look like any camera you’ve ever seen, and that’s because it’s not. The Lytro makes images that can be refocused after they’re shot, even moved around in 3 dimensions. These “living” pictures have made the Lytro one of the most envy-worthy pieces of photo gear, and right now you can get one for just $369.99 at Cult of Mac Deals.

Light-field photography has been around for a number of years now, but it’s still mind-blowing. By measuring the direction of all the light rays in an image space, it produces pictures that can be refocused and explored like a living moment, a paradigm shift that was marked by the introduction of the first Lytro camera. Now this game-changing tech can be yours for a mere $69.99 at Cult of Mac Deals. Take an additional 10% off with coupon code EARLY10.

It’s been nearly four years since Lytro started shipping their first pocket-sized light field camera. The technology has advanced since then, and the Lytro Illum represents its cutting edge. It still takes the stunning ‘living pictures’ of its predecessor — images based on the full light field that can be refocused and subtly repositioned after they’ve been shot — but right now you can get it for nearly half off the normal price, $699.99 at Cult of Mac Deals.

Consumer light-field cameras are changing how we think about photography, by creating images that seem less like static shots and more like dynamic moments. The Lytro started it all, a compact camera that marks a huge advancement in consumer photography. Now it can be yours for a drastic 59% off, just $79.99 at Cult of Mac Deals.

Everyone’s a photographer these days, or at least that’s what people would have you believe. Making images that have impact takes more than a camera-phone — it takes special gear, knowledge, and skill with photographic hardware and software. We’ve got all those bases cover with these six deals, from lenses to lessons, cutting-edge cameras and powerful photo apps. Check them out now — these deals might disappear before you can say ‘cheese’.

Each week we pull the best Apple-related gadgets from the Cult of Mac and collect them here for your perusing pleasure.

Lytro’s new Illum field Camera is the first of its products you’ll want to buy. The original Lytro Field Camera was a nice proof of concept, but the low resolution images were pretty crappy, and the unit itself was one of the least ergonomic camera designs I’ve ever seen.

The Illum still has some ergonomics issues, but promises much better pictures.

One of our favorite toys here at Cult of Mac is the the Lytro, a bizarre and radically cool digital camera that allows you to refocus your images after you snap them. The Lytro is fairly big — it’s about the size of a small flashlight — and the pictures it outputs are pathetically low-resolution by modern smartphone standards, but the promise is obvious: with the Lytro, you might never take a bad photo again.

The Lytro’s so incredible that before he died Steve Jobs reportedly wanted to put its light field technology into the iPhone. Today, Apple has patented a method of doing just that.

Lytro, makers of the crazy Light Field camera that will let you refocus an image after it’s taken, is bringing its incredible editing powers to the iPhone and iPad.

This afternoon Lytro released a new iOS app that can connect to Lytro camera to import images, edit them, and then share to Twitter or Facebook. Wait, you didn’t know the Lytro had Wifi capabilities? Yep, Lytro kept it a secret from everyone but is now enabling the feature with a firmware update.

FocusTwist attempts to turn your iPhone into a Lytro Light Field camera, complete with photos that can be focussed after you take them. How does it perform this technological magic? It cheats.

In the future you’ll never have to worry about taking blurry pictures whenever you go out on the town and get drunk. No matter how crappy your photography skills are future cameras will have infinite focus just like the Lytro camera that let’s you choose which objects to put in focus after you’ve taken a picture.

According to a new rumor, Toshiba is working hard on a chip that will bring perfectly focused pictures to your smartphone really soon. Their new sensor is a lot like the Lytro, except it’s small enough to fit in an iPhone.

Lytro’s Light Field cameras — the ones which let you refocus an image after you have taken it, are now on general sale. BEtter yet, they come in a range of Nano-tastic colors, and get a whole lot of new controls.

This is the Lytro, a bizarre and radical new concept in digital photography that lets you snap an image now, and worry about focusing it later.

Pre-orders just opened today, and you can grab one for as little as $399 (I’ll take two!). But before you click the order button, make sure you have a Mac – because Lytro doesn’t work with Windows computers yet.