LAS VEGAS, CES 2012 – When Steve Jobs unveiled the sixth generation iPod nano in September of 2010, he coyly said, “You can even wear it as a watch!” Overnight, the “iWatch” was coined and a whole new industry was born, as accessory makers flocked to deliver iPod nano watchbands.
Over the last year, Apple’s added a variety of new graphical watchfaces to the iPod nano, further emphasizing the nano’s suitability as a watch replacement. But that’s not nearly enough. The iPod nano’s inherent iWatchiness is a quality that Apple is still seriously under-exploiting.
Want to know how good a real iWatch could be? Look no further than Sony’s SmartWatch, on display this week at CES.
