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Why Apple is smart to stop playing the iPhone numbers game [Opinion]

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Queue in Singapore
The obsession with iPhone sales numbers is now a thing of the past. Probably.
Photo: Apple

Apple shocked Wall Street yesterday when it revealed that it will no longer share information about how many iPhones sell each quarter. Instead, the company will provide the average sale price, which Cupertino claims is a far more useful figure to investors.

It’s a big change in strategy from a company that used to make a point of crowing about its landmark sales figures. But, while this move might disappoint some fans, it’s totally the right call. Here’s why.

Spotify could finally be on its way to Apple Watch

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Apple Watch Series 4 Music App
It's about time!
Photo: Leander Kahney/Cult of Mac

It seems Spotify is finally gearing up to deliver the one feature iPhone fans have been calling for: Apple Watch support.

Screenshots from a preview version of the app have been posted online ahead of its official release. They suggest the wearable component will allow users to navigate their playlists, control music playback, and even stream to other devices.

How to watch Apple’s ‘More in the Making’ keynote

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Tim Cook and Ivanka Trump
Are you ready for Apple's big event?
Photo: Apple

Apple’s ‘More in the Making’ keynote is less than 24 hours away where the company is expected to unveil a slew of new iPads and Macs.

Unlike last month’s iPhone keynote at Apple Park, this week’s event will be hosted at the Brooklyn Academy of Music and it’s starting early at 10 a.m. ET. If you didn’t get an invite to the event, don’t worry, the entire thing will be live-streamed.

Here’s how to tune in on whatever device you’re using.

Apple’s holiday quarter earnings could be insane

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Tim Cook earnings apple
Apple earnings could be about to reach new heights.
Photo: Ste Smith/Cult of Mac

Apple enjoyed an incredible start to 2018 thanks to a record-breaking holiday quarter, but according to one analyst, this year’s will be even better.

Thanks to an impressive new iPhone lineup and the best Apple Watch yet, revenue could reach insane new heights as we see out 2018. iPhone sales alone are predicted to surpass a staggering 81 million units!

Apple wants you to be able to use your iPhone when it’s wet

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iPhone XS Max vs. iPhone XS size: Sometimes bigger really is better.
This wouldn't be a problem any more.
Photo: Ste Smith/Cult of Mac

Apple has done a great job of making the iPhone more water-resistant over the years, but one thing you still can’t do particularly well is to use your iPhone when it’s wet.

That’s something that Apple wants to change, based on a pair of patent applications published today. They describe technology to allow finger tracking in wet environments, letting users continue swiping and tapping away even if they’re out in the rain.

Trump’s iPhone could be a threat to national security

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President Trump: Apple encryption could protect ‘criminal minds’
President Trump: Apple encryption could protect ‘criminal minds’
Photo: Bloomberg

President Donald Trump has a serious iPhone problem, and it could be huge issue for U.S. national security.

Despite being warned by security advisers, Trump continues to use an unsecured iPhone to talk with friends, colleagues and business partners — and China and Russia could be listening in on his calls.

Tim Cook says he came out as gay to inspire kids

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Tim Cook
Tim Cook at the iPhone 8 keynote.
Photo: Apple

Apple CEO Tim Cook says he made the decision to come out as the first openly gay Fortune 500 CEO in an effort to inspire kids who wrote to him, not as a way to get more CEOs to come out.

Cook, who came out publicly in 2014, told CNN in an interview today that he’s happy about his decision to be open about his sexuality, even though he’s a private person. He said he decided to go public because children wrote him letters saying they had been bullied or abused because of their sexual orientation.

Apple is bringing Steve Carell back to TV

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The Office
This sounds like the perfect role for Carell.
Photo: NBC Universal

Steve Carell is finally making his return back to the small screen after reportedly signing a deal to join one of Apple’s new TV shows.

Apple struck a deal with Carell to star alongside Jennifer Anniston and Reese Witherspoon for its comedy TV series about a struggling morning TV show. The role will be Carell’s first since starring in The Office.

App Store search ads could be worth billions by 2020

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App Store
The App Store has undergone major renovations.
Photo: Apple

Analysts are predicting big things for Apple’s App Store business ahead of the company’s Q4 2018 earnings report coming on November 1.

Search ads from the App Store could generate over $500 million in revenue during all of 2018, according to Bernstein analyst Toni Sacconaghi. Even better, Sacconahi thinks the App Store ad business could be worth a whopping $2 billion by the end of 2020.

How to get extreme background blur in iPhone photos

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What's the fastest cake in the world?
What's the fastest cake in the world?
Photo: Charlie Sorrel/Cult of Mac

The Portrait Mode in iPhone XS is the best thing to happen to iPhone photography in quite a while. It uses the XS’ dual cameras, plus the A12 chip’s Neural Engine, to work out how far away everything is in your photos. Then, it blurs everything in the background, just as if you used a fancy big camera.

But what if you want even more blur? The iPhone XS’ Depth Control feature looks very realistic, but maybe it’s a bit too realistic? Maybe you want to really wipe out that background with some extra blur. The good news is, there are some great apps that do that.

Tim Cook showcases new apps and iPhone film during EU trip

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Tim Cook
French filmmaker Claude Lelouch and Apple CEO Tim Cook.
Photo: Tim Cook

Apple CEO Tim Cook is taking a trip through Europe before the company’s big iPad event in New York next week.

During his pitstop in Germany and France, Cook was busy checking out some new iPhone projects and apps that could be total game changers as well as film from one of the most legendary directors in France who’s ditching his big rigs to shoot on iPhone onle.

iPhone is the smartphone of choice for most American teens

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iPhone survey
The iPhone wins the smartphone popularity contest among teens.
Photo: Leander Kahney/Cult of Mac

The iPhone is in the hands and pockets of more than 80 percent of U.S. teens, according to a survey conducted by the investment firm Piper Jaffray.

Apple’s dominance among teens will continue to rise with 86 percent anticipating their next smartphone will be an iPhone, according to the Taking Stock with Teens survey.

Apple wanted to bring the best of iMessage to every phone

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Messages iOS 10
Carriers didn't want to adopt.
Photo: Apple

Apple will never bring iMessage to third-party platforms like Android, but there was a time when it tried to convince carriers to adopt a standardized version for everyone.

Former iOS chief Scott Forstall has revealed that the company approached operators in an effort to convince them to take a number of features that make iMessage so great and bring them to traditional texting. But due to a number of reasons, the “explorations didn’t pan out.”

Preordering an iPhone XR? It’s time to sell your old phone

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iPhone 8
Turn your old iPhone into real cash today!
Photo: Ste Smith/Cult of Mac

You’ll be able to preorder your shiny new iPhone XR in just a few days, which means it’s time to start thinking about how you’re going to pay for it. It might just be easier than you think.

Start by selling your old iPhone to Cult of Mac. It’s quick and easy, and we pay real cash. What’s more, we typically pay more than other buyback services. Get a quote now and you can hold onto your device until your new iPhone XR arrives.

Jony Ive isn’t leaving Apple any time soon

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"Will design for food."
Photo: Apple

Apple design boss Jony Ive says he’s got plenty left to do at Apple that will keep him there for the foreseeable future.

Making an appearance at Wired’s 25th-anniversary party at the SFJazz Center in San Francisco, Jony Ive was interviewed on stage by Vogue Editor-in-Chief Anna Wintour. Ive was asked if he plans to move onto something else, like sailing the sea his yacht, to which Ive emphatically replied that he still has work to do.

Is Apple prepping big Mac updates for an October event? Catch our discussion on The CultCast

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CultCast 357 MacBook Pro
Almost the entire Mac line is due for an update.

This week on The CultCast: Is Apple preparing to dump a bunch of much-needed Mac updates on us? We discuss. Plus: Something very strange is going on with the Mac — we fill you in. And is MacBook Pro’s Touch Bar actually useful? We give you our brutally honest opinions. And stay tuned for another episode of CultCast 2nd Hour. This time: Siri Shortcuts, explained!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10% off your first hosting plan or domain.

Over 50% of iPhones and iPads now run iOS 12

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iOS 12
iOS 12 runs on any device that supported iOS 11.
Photo: Apple

iOS 12 is now officially the most popular version of iOS in existence, according to the latest adoption numbers from Apple.

After being released to the public less than a month ago, Apple is reporting that iOS 12 is now being run on 50% of all iPhones and iPads, making it one of the fastest adopted upgrades yet.

Apple plans to give away its $1 billion TV shows

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Apple TV
Apple is loading up with original content.
Photo: Ste Smith/Cult of Mac

Apple’s new TV streaming service will allegedly debut in early 2019 — and all those original Apple TV shows won’t cost customers anything, according to a recent report.

Despite planning to spend more than $1 billion on original content this year, Apple will supposedly give away its original content to customers that already own an iPhone, iPad or Apple TV.

Hit farming simulator Stardew Valley is coming to iOS

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Stardew Valley
Stardew Valley is finally going mobile.
Photo: Chucklefish Limited

Popular indie farming simulator Stardew Valley is finally making the leap to iPhone and iPad.

The game has proven a smash hit on Mac and PC, selling over 400,000 copies during its first two weeks of availability, and has been well-received on console, with glowing review scores on Metacritic. You’ll be able to play it on iOS later this month.

Almost half of all iPhone and iPad users are already running iOS 12

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The official iOS 12 release date is next week, but you can download it now.
Are you enjoying iOS 12 yet?
Photo: Ed Hardy/Cult of Mac

Almost half of all iPhone and iPad users have already upgraded to iOS 12, according to new data.

It’s an impressive adoption rate for a major upgrade that’s only been officially available for just over two weeks. Its speedy uptake can likely be attributed to its new features and significant performance improvements — especially for older devices.

Spotted: This gravestone looks just like an iPhone

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The iPhone gravestone stands tall in a Russian cemetery.
The iPhone gravestone stands tall in a Russian cemetery.
Screenshot: The Straits Times

An iPhone gravestone spotted in Russia marks the final resting place of a young woman who reportedly worked in an Apple retail position.

A video posted online shows the iPhone-inspired grave marker. The unique monument boasts an Apple logo, side buttons and an image of the deceased 25-year-old on the screen. It’s the ultimate tribute to an Apple fan!