Apple shocked Wall Street yesterday when it revealed that it will no longer share information about how many iPhones sell each quarter. Instead, the company will provide the average sale price, which Cupertino claims is a far more useful figure to investors.
It’s a big change in strategy from a company that used to make a point of crowing about its landmark sales figures. But, while this move might disappoint some fans, it’s totally the right call. Here’s why.