If you’re a Douglas Adams fan, there’s a point fairly early on during iPhone ownership where you realise that you’re holding in your hands the Hitchhiker’s Guide to the Galaxy, which is a nugget of information that hits you suddenly, rather like having your brains smashed out with a slice of lemon, wrapped around a large gold brick. Naysayers might disagree, but Apple’s handheld enables access to a mind-boggling array of information, via a friendly interface, even if it doesn’t have the words ‘don’t panic’ inscribed in large friendly letters on its cover.
It therefore only seems fitting that the Hitchhiker’s Guide books are finding a happy home on Apple’s device, the latest of which is Eoin Colfer’s sixth Hitchhiker’s Guide novel, And Another Thing... In the US App Store, the novel is available in extended form, bundling the digital and audio versions, video clips, “bits of brilliance from the first five books”, and a bunch of other extras (App Store link).
Mindy Stockfield, VP of Marketing & Digital Media for Hyperion Books and Stephen Saiz, Director, Marketing for Digital Publishing, Disney Interactive Studios, gave us the low-down on the thinking behind the interactive version, and Eoin Colfer added his thoughts on getting the guide on your iPhone.


