The organizers of the Indie+Relief one-day charity sale have been overwhelmed by the response from Mac software developers.
After accepting more than 140 developers in the Wednesday January 20th sale — all proceeds of which will be donated to Haiti — the organizers are now turning down offers to add more companies to the program.
“We expected people would be interested, but the response has been overwhelming and amazing,” said Garret Murray, one of the organizers. “Personally, I thought we’d probably have 20 or so companies. And in under a week we’re already having to stop taking submissions. I’ve always known the Mac community is very supportive, but even this blew me away.”
To contribute, all you have to do is buy some of the Mac or iPhone software listed on the Indie+Relief webpage. All proceeds will be donated to charities working in Haiti, including Doctors Without Borders, Oxfam, the Red Cross, and others.
The sale includes well-known titles like Delicious Library 2, Instapaper Pro, MarsEdit, Moneydance, Things and Tweetie — as well as lesser-known but highly-rated apps such as Gas Cubby and Today.
Hardware makers are also getting involved. Twelve South promised to donate $5 for every BassJump Subwoofer for MacBook ($79.99) and BackPack Shelf for iMac ($29.99) sold directly on twelvesouth.com.
The effort began five days ago when Mac/iPhone software developer Justin Williams suggested on his blog that software publishers should donate a day’s sales to relief efforts. The idea spread quickly and Williams and Garrett soon had dozens of volunteers. They spent the weekend creating a single page listing all the software for sale.
The pair are now calling on everyone to spread the word via Twitter, Facebook, blog posts or by adding Indie+Relief banner to websites and blogs.
“The more awareness there is, the more software will be bought,” said Williams on his blog. “The more software that is bought, the more is donated to charity. I realize we won’t be making nearly as much money as the text messaging campaigns or other telethons, but it is refreshing to know the Mac & iPhone community has the opportunity to at least make a dent in the Haitian relief effort. Thanks for being a part of that.”
I just conducted a quick IM-terview with Murray. Full text after the jump.