Thanks to secrets discovered in Apple’s own firmware, we already know a lot about the iPhone 8. Now an apparent X-ray of the device has all but confirmed even more of its hottest features ahead of its official debut this fall.
Apple could be a $2 trillion company by end of 2021 Photo illustration: Ste Smith/Cult of Mac
Apple is set to unveil its latest earnings report on Tuesday, and Wall Street analysts predict it will probably be the most boring earnings call of 2017.
This will likely be Apple’s last public announcement before it unveils the next generation of iPhones. Apple CEO Tim Cook might drop some hints on what to expect, and when, as investors look forward to Apple’s next big blockbuster quarter. As usual, Cult of Mac will be here liveblogging the entire event with all the analysis and wit we can muster.
The Filmer's Kit has most iPhone photo and video scenarios covered. Photo: olloclip
If you’re an iPhone photographer with olloclip lenses, you’re pretty serious about your mobile image captures.
olloclip and big-name accessories brand Incase partnered with you in mind for a limited-edition Filmer’s Kit that became available today at Apple stores worldwide.
iPhone 7 isn't top dog anymore. Photo: Ste Smith/Cult of Mac
Thanks to Apple’s engineering magic, the iPhone has long outpaced its Android-powered rivals.
In real-world speed tests, the iPhone can blaze past high-end competitors from the likes of Google, Samsung and LG, despite slower processors and less RAM. But not anymore. We finally have an Android device that packs more power than the iPhone 7 — and that’s the OnePlus 5.
Virgin is going all-in on the iPhone. Photo: Ste Smith/Cult of Mac
In an effort to regain relevancy in the ridiculously competitive mobile network space, Virgin Mobile CEO Richard Branson revealed today that his company is going all-in on iPhone.
Virgin Mobile is set to become the first-ever iPhone-only carrier and to kick things off the company is offering a deal for Apple fans that just might convince them to switch from one of the major networks.
The iPhone 7 is continuing to be a massive money maker for Apple. Photo: Ste Smith/Cult of Mac
Excitement for the forthcoming iPhone 8 may be continuing to build, but the iPhone 7 and iPhone 7 Plus are still holding strong in the sales department.
According to new figures released by Kantar Worldpanel ComTech, the two current generation iPhone models were the top two smartphones in the U.S., in terms of sales, for the three months ending in May.
Both devices outranked their rivals — including the iPhone 7 — in design, battery life, and camera performance. However, they aren’t considered perfect, with testers noting that they are difficult to operate with one hand, and their fingerprint scanners are awkwardly-placed.
The iPhone 7 Plus plus six more lenses with the SHIFTCAM. Photo: SHIFTCAM
Maybe the iPhone 8 will be great. But a product called SHIFTCAM has six reasons why you should keep or maybe upgrade to the iPhone 7 Plus.
The SHIFTCAM is a protective case for the 7 Plus that claims it is the first to feature a 6-in-1 dual lens, greatly expanding the view of the 7 Plus’s wide angle and telephoto lenses.
The drone geniuses at DJI are making it easier than ever to get into aerial photography with the unveiling of the company’s smallest drone ever called Spark.
DJI unveiled the new Spark drone at an event in NYC this morning where the tiny flying camera impressed watchers with some innovative new features like the ability to be controlled without using a remote.
Two new iPhone SE models for 2020? Photo: Sam Mills/Cult of Mac
Despite the demand for larger, sharper smartphone displays, iPhone SE has beaten out all other smartphones to top the latest American Customer Satisfaction Index (ACSI).
Just two of Apple’s devices placed in the top five, and with a score of 87 out of 100, iPhone SE took the number one spot ahead of iPhone 7 Plus and the Galaxy S7 series.
The iPhone 7 and 7 Plus helped Apple reverse a three-quarter sales decline. Photo: Apple
Summer is finally upon us and staying up to date with the latest devices is essential for vacation season. With long awaited trips rapidly approaching, having a great camera to document all your adventures is paramount. Do yourself a favor this summer, sell your old device, and upgrade to a new iPhone 7 or 7 Plus just in time for that beach trip!
Portrait Mode was in beta for a long time on the iPhone 7 Plus. Photo: Apple
Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.
The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.
Apple wants to help you shoot better photos. Photo: Apple
Did you know that you can shoot video and take still photos on your iPhone at the same time?
If not, you definitely need to watch Apple’s latest series of iPhone 7 videos that offer tips on how to capture amazing photos with the camera that’s always with you. Apple posted four more videos today that go with the other photography tutorials that came out yesterday. Now you can learn more about selfies, better angles, golden hour and more.
How will investors respond to Apple's relatively flat earnings? Photo: Ste Smith
Apple’s Q2 earnings report for 2017 just barely beat Wall Street’s expectations when the numbers were revealed this afternoon, but there are plenty of reasons to still be optimistic about AAPL.
During the company’s call with investors today, Apple CEO Tim Cook and CFO Luca Maestri discussed some of the struggles the company experienced last quarter, from slumping iPhone sales to economic headwinds in China.
Apple could be a $2 trillion company by end of 2021 Photo illustration: Ste Smith/Cult of Mac
Apple just posted its earnings for Q2 2017 and while the numbers aren’t as monstrous as last quarter’s, there’s a lot to love in the new report.
With revenues hitting $52.9 billion, Apple returned to growth for the second straight quarter with $11 billion in profit. iPhone sales were down year-over-year, but Apple CEO Tim Cook says demand for the iPhone 7 Plus is still high.
AirPods aren't as good without iPhone Photo: Ste Smith/Cult of Mac
AirPods are the most beloved product Apple has launched in years, based on a new survey that found an astonishing percentage of AirPod owners are extremely satisfied.
Apple’s new iPhone 7 Plus ad will make you fall in love with falling in love.
The new minute-long ad showcases Portrait mode on the iPhone 7 Plus but it’s really about a couple’s romantic stroll through the city while “Sing to Me” by Walter Martin and Karen O plays through the background.
The RED iPhone 7 hasn't given sales a boost. Photo: Ste Smith/Cult of Mac
Growth in the smartphone industry isn’t dead yet, according to the latest report from the International Data Corporation which found smartphone shipments grew more than expected last quarter.
IDC predicted shipments would rise 3.6%, but the industry actually saw 4.3% growth in Q1 2017. Unfortunately for Apple, most of the increase in shipments were triggered by a couple of Chinese companies.
Five shades of gray. Which picture is from an iPhone 7 Plus? Photo: MKBHD/YouTube
You love your iPhone 7 Plus and find the beautiful pictures you make with the camera is money well spent. But you may not have the best smartphone camera in your hands.
Before you get all defensive, put the rods and cones in your eyes to the test. Be willing to set aside your lifelong devotion to Apple and submit to a blind test of pictures from five smartphones with the best-rated cameras.
Watch out for this bug. Photo: Ste Smith/Cult of Mac
A newly discovered bug in iOS 10 is wreaking havoc on iPhone owners by making Control Center more unstable than ever.
With just three taps, the bug allows anyone to crash an iPhone in seconds. Once the trick is executed, the only way to unfreeze an affected iPhone is with a hard reboot.
Samsung has a winner in the Galaxy S8. Photo: Samsung
The first reviews of the Galaxy S8 and Galaxy S8+ have dropped a day ahead of their official launch in many markets, and there’s one thing to take away from them: Samsung just knocked it out of the park with its best smartphones to date.
Despite the problems the company encountered with the Galaxy Note 7 last fall, it has managed to produce two new devices that don’t disappoint. From gorgeous design and impressive cameras to the best display on the market, the Galaxy S8 series has it all.
It might not perfect, but the changes and improvements Samsung has made show Apple what a smartphone should be in 2017, and make it even more difficult for the iPhone to catch up.
Apple isn't the only one suffering in China. Photo: Killian Bell/Cult of Mac
Samsung isn’t giving up on its Galaxy Note lineup following last year’s exploding battery fiasco. According to one reliable analyst, a Galaxy Note 8 is coming with a dual-lens camera that will be “much better than that of the iPhone 7 Plus.”
Apple should include free AirPods instead. Photo: Ste Smith
Apple’s mission to kill the use of headphone jacks on the iPhone may be completed by 2018, according to a new report from Barclays.
In a note to investors today, the research bank says the three new iPhone models Apple introduces this year will all come with a Lightning to 3.5mm headphone jack adapter, but this could be the last time buyers get a free dongle.