Introduce the antagonist. In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, “Big Blue.” Before Jobs introduced the famous 1984 Ridley Scott ad to the Apple sales team, he painted a picture of Big Blue “bent on world domination” with Apple as the only one to stand in its way. Conquering a shared enemy is a powerful motivator, attracting fans and followers.
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