Sell dreams, not products. Steve Jobs is passionately committed to changing the world and his passion shows in every presentation. In May, 2005, Steve Jobs told Stanford graduates, “Your work is going to fill a large part of your life… and the only way to do great work is to love what you do.” Anyone can learn the specific techniques Jobs uses to create visually creative slides and to craft an interesting story, but that message will fail to inspire an audience if there’s no enthusiasm behind it. Jobs has a nearly messianic-like zeal to change the world. In your own way, so should you.
