Share the stage. Jobs rarely gives an entire presentation by himself. Instead he surrounds himself with a supporting cast. He had a large supporting cast at the September 9 music event including Apple VP’s Jeff Robbin and Phil Schiller. October, 2008, Jobs introduced lead designer Jonathan Ive who gave the audience a tutorial about Apple’s newest line of aluminum MacBooks. Although few companies are as more closely associated with their founder than Apple, a Jobs presentation is rarely a one-man play. He features supporting characters who play a key role in the narrative.
Carmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.
