When Peter Saghegyi lost his position at gaming developer Rockstar Vienna, the Hungarian native decided it was time for a change. He headed to London, and then ended up in Dubai, one of the more influential United Arab Emirates. He spent the boom years (2006-2008) trying to sell real estate visualizations to companies in the city, and later joined a branding agency to build an interactive content team from friends he had worked with at Rockstar. Unfortunately, that’s when the bust happened, and opportunities in Dubai became scarce.
As they had nothing to lose, the group decided to create a game about the city they now lived in.