Apple’s retail footprint in South Florida expanded Friday with the opening of its newest location, Apple Miami Worldcenter. A big opening-day crowd — including Apple execs Deirdre O’Brien and Eddy Cue — swamped the sleek new store, Apple’s 10th retail location in Miami.
“Miami is a city with a history, culture and life all its own, and we are thrilled to capture that energy with Apple Miami Worldcenter in downtown Miami,” said Deirdre O’Brien, Apple’s senior vice president of retail and people, in a press release.
Apple Miami Worldcenter showcases the company’s commitment to sustainability, accessibility and community engagement in the heart of downtown. And it’s the city’s first store with a dedicated Apple Pickup area.