A bunch of Apple products will be hit by new levies on Sunday after being entered into the Federal Register today.
Apple Watch, AirPods, iMac and more will be taxed 15% when entering the U.S. from China. It will be the first time Apple has been affected by the ongoing trade war.
Apple is hoping to inject some inspiration into the lives of college students around the country with a new ad celebrating the return to school this month.
The fantastic new Behind the Mac ad celebrates the creation of art by telling students that they have no idea what they’re doing. And this is great.
Prepare to be inspired:
The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.
Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.
Watch the full 90-second ad:
Apple products seem to have dropped off shoppers’ wish lists this Prime Day.
Despite big discounts on Apple Watch, AirPods and Beats headphones, only one Apple product made it into the top 10 searches in the U.S. The Nintendo Switch claimed the top spot by a good margin.
We’ve brought you the best iPhone accessories on sale for Prime Day — but we didn’t forget about iPad. Whether you need wireless speakers, a sturdy stand, or a do-it-all USB-C hub, we have you covered.
Everything included in this roundup is now available at a deep discount, but it may not last long. Go grab it while you can!
UPDATE: New deals added!
Amazon Prime Day isn’t over yet. You have another day to enjoy deep discounts on more than 1 million products, and Cult of Mac is here to help you seek out the best before they’re gone.
We’ve rounded up the best iPhone accessories right here. You’ll find cheap Beats and Bose headphones, smart speakers from Sonos, must-have battery packs from Anker, and lots more.
Bust out your wallet and enjoy these massive savings while you can.
Apple’s newest Powerbeats Pro headphones are now available to preorder in a bunch of new countries. Fans in Hong Kong, Japan, Spain, and more can claim their buds today.
Apple today kicked off its latest Back to School promotion. It gives students the opportunity to bag free Beats headphones with qualifying purchases.
The deal comes just as a more-affordable MacBook Air with True Tone and a faster 13-inch MacBook Pro were added to the Apple Store.
Apple’s new Powerbeats Pro are quite possibly the best wireless earbuds you’ll find in the Apple Store. But they’re not cheap, and if yours break, there’s no hope of a DIY repair.
Watch the gory Powerbeats Pro teardown in the newest video from iFixit.
Back in 2014 – long before the AirPods – I picked up what would become my go-to fitness earbuds – the PowerBeats2. A year and a half later, the AirPods came out, replacing my PowerBeats2 that were literally falling apart.
Fast forward to now, and I’ve been using my AirPods – both my first gen, and more recently, my second gen – in almost every situation. I use them all the time and carry them almost everywhere I go. But sometimes I hate my AirPods. No matter how simple and convenient they are, they insist on slipping just a little when I wear them while exercising. And if there’s any background noise or wind, even the loudest volume is inaudible while wearing the AirPods.
Even with those minor drawbacks, they were my favorite headphones. Then I got the new Powerbeats Pro.
Apple’s lineup of wearables for this year’s first quarter earned the company the largest share of an exploding wearable devices market, according to a report from the International Data Corp.
Shipments of Apple Watches, AirPods and Beats headphones totaled 12.8 million for a 25.8 percent Q1 market share. While its share slipped a 1 percent, its year-over-year growth nearly topped 50 percent, according to IDC’s Worldwide Quarterly Wearable Device Tracker.
Global shipments reached 49.6 million, up 55 percent from the previous year.
Some lucky Apple fans who preordered its new Powerbeats Pro buds are set to enjoy early deliveries.
Apple originally stated a delivery date of May 13 for its latest Beats headphones. However, many customers are now expecting to receive theirs on Friday, May 10.
Update: Beats’ new wireless Powerbeats Pro earbuds are now available for pre-order, ahead of going on sale May 10.
The earbuds are available in black to begin with. Ivory, moss, and navy color options will follow some time this summer.
Do you want to show your undying loyalty (or, at least, $350 worth of loyalty) to your favorite NBA team? If so, you may want to check out Apple’s latest Beats brand launch. The new range offers its Studio3 wireless headphones in the colors of the top basketball teams.
Apple today added a Neymar Jr. Custom Edition of the Beats Studio3 wireless headphones to its online store.
The headphones, which celebrate the soccer star’s 27th birthday, feature a black and white design inspired by São Paulo street graffiti, where Neymar first started playing soccer.
Apple’s Beats lineup of headphones could soon face some new competition from one of the HomePod’s biggest rivals.
Sonos is allegedly planning to create a set of premium headphones. Development for the over-the-ear buds is reportedly in the early stages, but they could launch by next year and offer some features rivals can’t.
The Beats Studio3 and Beats Solo3 wireless headphone lineups both got updated with new color options today.
Apple is putting out a new Skyline collection of color options for the Studio3 headphones. The collection’s four color options are crystal blue, desert sand, midnight black and shadow gray. Meanwhile, the Solo3’s have a new Mickey Mouse themed option to celebrate the famous cartoon character’s 90th anniversary.
Take a look:
Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.
Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.
People in Japan hit by the recent massive floods are getting a little help from Apple if their iPhones, Macs or iPads were damaged as a result of the floods.
In a message posted on its regional support site, Apple says it is offering flood victims free repairs on damaged Apple products from now until the end of September.
Beats co-founders Jimmy Iovine and Dr. Dre have been ordered by a court to pay over $25 million to their former business partner Steven Lamar.
The legal battle between the two parties has been going on since 2014 when Iovine and Dre first sued Lamar for falsely advertising that he was a co-founder of Beats. Now a jury has ruled in favor of Lamar’s claim that he should receive more royalties from the company’s headphone sales.
Stereo-pairing has been one of the most anticipated HomePod features and now that it has finally arrived, it was definitely worth the wait.
HomePod owners can now pair two or more speakers together to create rich stereo soundscapes in their house for an audio experience that’s unlike any other. CultCast producer Erfon Elijah went ears-on with the new feature and says his finely tuned ears were tingling with delight from the sounds HomePod can blast out. The 360-degree sound is so enveloping that it’s hard to tell where it’s even coming from.
Listen to the difference:
Rumors indicate Apple’s working on a cheaper version of the HomePod. And now there’s a new wrinkle: this device might be sold under the Beats brand name.
This would let the HomePod name stand as a premier product, while still allowing Apple to make a more affordable smartspeaker.
Jimmy Iovine will step back from his role at Apple and transition into a consultancy position this August, according to a new report.
Sources say he will “support” Apple executive Eddy Cue while spending more time with his family. It’s the second time we’ve heard that the Beats co-founder will leave Apple this year, but Iovine has previously labeled the claims “fake news.”
Sources familiar with Apple’s plans have corroborated reports that the company is working on new over-the-ear headphones. The high-end cans are scheduled to launch later this year, but Apple is currently facing “challenges” in development that could lead to a delay.
Apple looks set to open a new office in Culver City, California, after HBO backed out of plans to take the lease. The new building, which features 128,000 square feet of space, is projected to open in late 2019 and could become the home of Apple’s original video efforts.