Beats - page 10

The web has spun about 13,000 different theories on why Apple bought Beats. Did they want the headphones? Or was it Beats Music that tipped things over?

It’ll be months, if not years, before we learn Apple’s real play with the Beats acquisition, but Steve Jobs’ biographer Walter Isaacson has his own theory on why Apple bought Beats and it has nothing to do with music, overpriced headphones, or other wearables.

It’s all about video.

If the reports ring true, Apple is about to embark on their largest acquisition ever, and the ramifications could be massive. On this episode of The CultCast, we dissect the Apple/Beats merger, and ask the questions: what could Apple possibly have planned for the world’s most popular headphone brand? Is new wearable headphone tech a part of Apple’s future? And most importantly, could the Doctor D-R-E be Apple’s next CEO? Strap on ya gats, ya’ll…

Have a few chuckles whilst we catch you up on each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

And thanks to Lynda.com for sponsoring this episode! Learn at your own pace from expert-taught video tutorials at Lynda.com.

Click on for the show notes.

Beats Electronics’ co-founders are preparing to dive headfirst into a pool of cool Apple cash but before Jimmy Iovine and Dr. Dre collect their check from Cupertino, a former employee is already preparing to sue Beats for upwards of $20 million.

David Hyman, co-founder of the music subscription service MOG, has filed a lawsuit against Beats claiming he was hired and then deliberately fired before he could cash in on the equity grant he was promised.

Apple’s much-discussed acquisition of Beats Electronics might not be finalised until next week, according to “people familiar with the transaction.”

Beats Music is in an interesting spot as a new service, mainly because we don’t know when (or if) it will be swallowed by Apple.

After it was revealed last week that Apple plans to buy Beats for billions, the company’s fledgling music subscription service has received a new level of attention. But that doesn’t mean its growth has been healthy.

According to a leaked royalties report, Beats Music only had around 111,000 subscribers as of last month.

Those are incredibly low numbers for a startup with a lot of funding, aggressive advertising, and a juicy promotion in place with AT&T. But to Apple, stagnant growth isn’t an issue. It’s about what Beats Music can do for iTunes.

At a price of $3.2 billion, Beats Audio is the most Apple has ever paid to acquire a company in its 38 year history, but even after writing that fat check Apple will have nearly $148 billion in cash burning a hole in its pocket.

Tim Cook says he’s not afraid to go on a shopping spree, so what else should he buy while he’s tossing around mountains of cash at companies? The folks at Funny or Die have a few ideas of their own, including a $13 billion acquisition that could finally bring the iToilet to your bathroom in classic Apple white.

Check it out:

Apple’s biggest acquisition ever is all the tech world can talk about, and Apple hasn’t even confirmed the news yet.

Last week it was reported that Apple has plans to acquire Beats Electronics for $3.2 billion. Shortly after the news broke, Beats co-founder and legendary producer Dr. Dre called himself the “first billionaire in hip-hop.”

Now Dre and music industry tycoon Jimmy Iovine are rumored to appear onstage at Apple’s Worldwide Developers Conference next month. What exactly the future holds for Apple and Beats remains unclear, but here are five things to know about the monumental deal:

If you’ve read Walter Isaacson’s Steve Jobs biography, you possibly know the name Ronald Wayne. That’s the investor who dropped out of Apple 12 days into its existence as a company — losing around $35 billion after selling his shares for just $800.

In the wake of a reported deal with Beats, we have a repeat of that story — courtesy of the one key party that won’t see a scratch from the rumored $3.2 billion acquisition.

Although Iovine and Dre get all the credit for Beats, it was Monster CEOs Noel and Kevin Lee who designed and developed the world’s very first pair of Beats headphones, and did the engineering and technology distribution for the company’s first five years.

At the giant Consumer Electronics Show earlier this year, the exhibit halls were packed with wireless audio products. It’s all thanks to the mobile revolution. These are the listening devices of the future.

But future speakers and headphones will be quite different, predicted Matthew Paprocki, co-founder of Soundfreaq, a Southern California company that makes a range of critically acclaimed speakers.

Paprocki’s predictions may have implications for Beats, which Apple is rumored to be buying for $3.2 billion. Beats, of course, makes headphones and has a subscription based music streaming service, but Apple’s plans are unclear.

“They could take all the ingredients that Beats has and bake it into a new cake,” Paprocki said.

Both Jimmy Iovine and Dr. Dre will take senior positions at Apple as part of the Beats Electronics deal, according to people close to the matter.

While neither would move to Cupertino, they would reportedly commute to Silicon Valley (or wherever is needed) from Los Angeles. Although it’s currently unknown what role Iovine and Dre would fulfill at Apple, it is thought that Iovine might become a “special adviser” to Tim Cook on creative projects. Dre was recently seen celebrating becoming “the first billionaire in hip-hop.”

So who are these two possible new members of the Apple brain trust, and what would they bring to the table?

If the rumors are true, Apple’s forthcoming purchase of Beats Electronics for $3.2 billion is all about one thing — making wearable technology fashionable.

Apple is poised to introduce a line of wearables that likely goes beyond the long-rumored iWatch. While the technology Tim Cook’s team is cooking up might be amazing, getting people to wear it — especially cracking the crucial mass market — will be one of the biggest challenges Cupertino has ever faced.

Injecting style into wearable tech notoriously difficult. Even Nike got flustered and discontinued its FuelBand fitness tracker. So far, no company has really cracked the code and turned gear into a fashion statement for the cool kids, with one giant exception: Beats, a phenomenally successful wearable technology brand that dwarfs the rest of the industry because it’s pulled off the hardest trick in the book.

Reports of Apple’s pending Beats Electronics acquisition has left the vast majority of us scratching our heads, but if you thought this was just another spurious claim from anonymous supply chain blabbermouths, you can think again. Not only did the story come from reputable sources, but it has been all but confirmed by Dr. Dre himself.

In the short video below, a drunk Dre proclaims himself “the first billionaire in hip-hop” as he celebrates with friends.

Apple is reportedly gearing up to buy Beats Electronics, the headphone manufacturer co-founded by Dr. Dre and music producer Jimmy Iovine that has also spun off a streaming-music service.

The deal could cost $3.2 billion, according to The Financial Times, and would give Apple full control of the brand that’s made gigantic flashy headphones the trendiest thing to hit kids’ heads since backward baseball caps.

Does this mean Dr. Dre is about to become the newest Apple employee?

In 2001, Apple changed the way music was distributed with the arrival of iTunes, its online digital media store. Since that time, the digital age has evolved rapidly into an era where cassette mix tapes and compact discs are no more. As we enter an era in which the internet serves our every need, alongside digital distribution and the iTunes Store are an increasing number of on-demand music streaming services have become today’s most popular and possibly cost-effective means of accessing the equivalent of walking into your local music store and buying everything.

Unlike Pandora and iTunes Radio (which we’ll cover shortly in another column), on-demand streaming radio allows you to listen to any music in the service library as often as you like.

The competition between the unlimited all-you-can-stream music services is fiercer than ever before, and with the launch of Beats Music this past month, it has become even more difficult to pinpoint the most suitable music subscription for our needs.

However, after hours of research, a comparison of the seven on-demand services on offer (including Beats Music, Spotify, Rdio, Xbox Music, Rhapsody, Sony Music Unlimited, and Google Play Music–see our table below), and some hands-on testing, we’ve managed to narrow down the overwhelming choice to a select few that offer the best overall features and usability. So let’s crack on with the results, shall we?

Between iTunes Radio, Pandora, Spotify, and Rdio, do you feel as if you don’t have enough options for streaming music? Well, good news: Beats Music — the new streaming service previously known as “Project Daisy” by the most overrated headphone manufacturer out there — will reportedly launch on January 21st.

Yesterday, reports hit that Tim Cook and Beats CEO Jimmy Iovine had met to talk about ‘Project Daisy,’ Beats’ secret project that, in some form or another, seems to involve music discovery.

No one’s quite sure what Project Daisy actually is, but Cook seems interested in it. It could be a music discovery engine, à la The Echo Next. It could be a streaming service like Rhapsody or Spotify. No one except Iovine and Cook know for sure.

The story about Apple and Beats’ CEOs meeting made me wonder. Apple has been a major player in the digital music business for 12 years now… yet they have never once delivered a pair of premium headphones the likes of which Beats has become known for. Why not?

For the past several months it’s been rumored that Apple is working on an iTunes music subscription service to compete with the likes of Spotify and Rdio. Google is reportedly also looking into some sort of music streaming service involving YouTube.

According to a new report, Apple executives recently met with a high-profile music industry executive to discuss business economics and the mysterious “Project Daisy.”

A TSA agent caught stealing iPads and numerous other electronic devices was arrested this week following a sting operation at New York City’s John F. Kennedy Airport. Sean Henry, 32, joins the growing list of TSA workers who have been accused of stealing from passengers as they pass through airport checkpoints across the United States.

If it’s anything like the other products in the ever-burgeoning Beats franchise, the Beats Pill is likely a triumph of pricing over quality. It comes in at a Jamboxian $200, stands just two inches high, and works like any other portable speaker — via Bluetooth.

Now, I’m no audiophile — I don’t buy speakers made from rare woods and rich leathers — but I know what I like, and I like the Fanny Wang On-Ear Headphones ($170).

Originally released around last year’s CES, the Fanny Wang On-Ear Wangs, from sound to design, were built to compete squarely with the Dr. Dre Beats Solo On-Ear Headphones ($200) by Monster. So do they make the cut? Or are they wiggity wiggity wack?