A new video reveals the creative process behind Spike Jonze’s brilliant short film “Welcome Home,” which paints the HomePod as a miracle device.
Not just one of the best Apple ads in ages, it’s one of the best adverts anywhere. The HomePod commercial stars English singer FKA twigs as a city dweller whose drab apartment is transformed into a colorful wonderland by an Apple smart speaker.
The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.
If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.
All three of Apple’s proposed iPhone models for 2018 will reportedly include 3D sensing tech for augmented reality and Face ID — which means that Apple has its work cut out producing all of them.
As a result of last year’s 3D sensor production issues, it’s therefore getting started on manufacturing earlier this year, with trial production set to kick off as early as the second quarter of 2018.
After eight years in the App Store, YouTube finally climbed to reach the number one spot for highest-grossing app in the U.S. this week.
Until now, YouTube has never ranked higher than the number three spot. While it’s not clear exactly what pushed YouTube into pole position, revenues have gotten a big increase in recent years due to the launch of its $9.99 a month YouTube Red service.
The European Commission wants tech giants like Apple and other “digital businesses” to pay their fair share of taxes, and it’s announced new proposals to help implement this.
As previously suggested by French Finance Minister Bruno Le Maire, the proposed rules mean that companies would have to pay taxes throughout the EU, and not just in the location of the European headquarters.
According to LinkedIn, Apple is the sixth most sought-after employer among jobseekers (or potential jobseekers) in the United States.
That’s pretty darn good, but it still leaves six companies people would rather work for. All tech giants, these include Amazon (in first place), Alphabet, Facebook, Salesforce and Tesla. The numbers are based on data from LinkedIn users across the U.S.
Facebook is having a bad time right now. Despite being the world’s most popular social media network, a growing number of people are calling on users to delete their Facebook profiles. This follows the recent Cambridge Analytica scandal, involving the acquisition of data associated with 50 million Facebook profiles.
The latest person who thinks you should cut the Zuckerberg cord? Brian Acton, the co-founder of WhatsApp, which was bought by Facebook for a massive $16 billion back in 2014.
The iPhone X’s $1,000 price point has been hard to swallow for a lot of customers, which may help explain why sales have supposedly been a bit disappointing.
That could change in the near future when Apple launches its 2018-era 5.85-inch OLED iPhone. According to a new report, Apple has managed to reduce its manufacturing bill of materials (MBOM) for this year’s iPhone X-sized handset to a level much lower than that of its present flagship.
Apple hasn’t yet publicly announced its interests in building a self-driving car, but its research in this area is continuing to speed ahead — with Apple receiving now having more permits to test in California than both Tesla and Uber.
From 27 permits only a few months ago, Apple today has 45 permits to test autonomous vehicles on public roads in California. By comparison, Tesla has 39 and Uber has 29.
Samsung says that its new Galaxy S9 smartphone has been designed for “enhanced durability,” but just how durable is it? And, perhaps more importantly to Apple fans, how does it stack up against the iPhone X?
Those question are answered in a new drop test video created by insurance company SquareTrade. In a variety of tests — ranging from back-down drops to tumbles — the new Galaxy S9 is put through its paces to test just how tough it actually is. Check out the video below.
Apple has been ramping up its interest in artificial intelligence for the past few years — and its continuing business-focused partnership with IBM is going to help.
Late Monday, one-time rivals Apple and IBM announced that business apps running on Apple devices will soon be able to take advantage of the ability to combine IBM Watson technology with Apple Core ML to create more intelligent apps.
While the iPhone is still my pick for the world’s best smartphone, there’s no doubt that some of Apple’s rivals have done a good job of catching up in certain areas.
One place they’re unlikely to match Apple any time soon? Face ID, claims a new report. The reason? Because Apple has bought up so much of the 3D sensing component capacity from manufacturers that Android rivals are stuck two years behind. Ouch!
Fortnite, the ultra-popular battle royale game, earned $1 million in in-app purchases within its first 72 hours of landing in the App Store — and more than $1.5 million in total.
That would be impressive under any circumstances. What makes this even more so is the fact that, at this point, Fortnite is still an “invite only” game that’s not available to everyone who wants to play it!
If you find yourself within the immediate radius of a crime that’s committed, you could find your personal data seized by police, with a helping hand from Google.
That’s the takeaway from a recent report about how Raleigh police have presented Google with broad search warrants, requesting user data from all mobile devices with a certain vicinity of particular crimes. In one case, Google was reportedly asked for unique data for all homes and businesses within a 17-acre area of a gun-related incident.
Apple reportedly operates a secret manufacturing plant in California where it produces MicroLED displays, a new type of screen that could make future gadgets “slimmer, brighter and less power-hungry.”
Right now, the company is said to still be in the testing phase, manufacturing small quantities of the displays. The tech likely won’t arrive for years. But by developing its own custom displays, Apple could further differentiate its devices from rival products.
So you’ve got your iMac, iPad and iPhone at the ready. Your bookshelves are heaving under the weight of all the Steve Jobs biographies, and you’ve got a cabinet containing various rare vintage Apple products, like the ill-fated Pippin games console and that weird vertical Mac display from back in the day.
Now all you’re searching for is a little Apple-themed something for the wall to say to visitors “I’m a little bit too into this Cupertino-based tech company.” Well, look no further — because we’ve got the poster for you!
A job application filled out by 18-year-old Steve Jobs in 1973 has sold at auction for $174,757 — significantly more than the $50,000 it was expected to raise.
The application reminds us the there was once a time when Jobs was just a regular kid with no employment, no phone, and no car. You know, before he became the billionaire head of the world’s most exciting tech company!
Fortnite, arguably the most anticipated iOS game of 2018, is just one of our selections for “Awesome Apps of the Week.”
In addition, we’ve got Google’s AI assistant newly landed on iPad, a neat update to one of the most popular third-party keyboards around, and a great basic text-editing app for iOS. Check out our picks below.
SwiftKey, one of the most popular third-party keyboards on iOS, has just gotten even faster and more efficient — thanks to an update which adds a new Toolbar for giving you super-speedy access to the keyboard’s most popular features.
Apple constantly wins plaudits for being a brand consumers feel passionate about, but Fitbit Chief Financial Officer Bill Zerella doesn’t think that applies to the Apple Watch.
Speaking at the recent Roth Investment Conference in Laguna Beach, California, Zerella said that, “I have yet to meet anyone who owns an Apple Watch who’s passionate about the product.”
Steve Jobs’ daughter, Lisa Brennan-Jobs, is writing a coming-of-age memoir.
Given his immense significance as the CEO who turned around Apple’s fortunes, there are many books about Steve Jobs. This newly announced one written by his daughter will offer a different, more personal take on the late Steve Jobs than most of its bookstore rivals.
Any time you slate a product that a lot of people worked hard on, you’re bound to get some pushback.
In the wake of a recent damning report, suggesting that Siri is broken, and has pretty much been that way since the start, Siri’s co-founder Dag Kittlaus has hit back at one of the article’s claims.
Apple has responded to the French government’s plans to take it to court over what French Finance Minister Bruno Le Maire calls its “abusive trade practices.”
While the French government is critical of Apple for taking a non-negotiable cut of the profits from developers who use its App Store platform, Apple has taken the opportunity to remind everyone of just how good its “app economy” has been for many devs.
Responding to concerns about smartphone addiction among younger users, Apple rolled out a new “Families” page to describe the parental controls and safety features currently available on the company’s devices.
The page reveals how parents can track their kids’ location, monitor purchases, and filter what their children can see on their devices. It also reviews Apple’s privacy and health-related features, along with sharing among family members, and Apple’s focus on education.
Disappointing iPhone X demand is singled out as one major reason why the revenue of major Taiwanese manufacturers declined year-on-year in February.
Combined sales for nine Apple suppliers fell 4.8 percent in February, representing a two-year low. This is reportedly linked to Apple slashing iPhone X orders in half for the January through March period, although some suggest that actual demand could be even lower than that.