Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com's senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late '90s and early '2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and '90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs' leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
He has a diploma in journalism from the UK's National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He's an avid biker and has ridden in many long-distance bike events, including California's legendary Death Ride.
Apple is taking security for its big Sept. 9 event to a new level. Phones are being searched, cameras are covered in special tape and everyone is "super-paranoid." Photo: Jim Merithew/Cult of Mac
With less than 24 hours to go, security precautions for Apple’s big press event Tuesday have been taken to unprecedented levels.
Apple has wired the entire event auditorium — the Flint Center for the Performing Arts — with a brand new, state-of-the-art security system to lock down access and prevent leaks.
The auditorium is crawling with 24-hour security personnel. Anyone working at the massive show, from caterers to construction staff and technicians, is required to submit their phones to Apple’s security team. The phones’ cameras are being covered in special tamper-proof tape, which changes color if removal is attempted.
“If it changes color, we’ll be fired on the spot,” said one person who is working at the show but asked to remain anonymous.
This iPhone 6 screen measures 4.7 inches diagonally, the widely rumored size of the "smaller" smartphone that will be unveiled Tuesday by Apple.
Apple’s iPhone 6 is supposed to be a big secret in this part of the world, but in China, parts are readily available.
Although the iPhone 6 hasn’t been announced and won’t be in stores for a couple of weeks, everything from the new aluminum case to the sapphire-covered LCD screen is available on the Chinese gray market.
Cult of Mac has been contacted by a U.S. smartphone repair company that offered to sell us a bunch of iPhone 6 components — almost enough to assemble our own device.
“I can get all the parts except the motherboards are very rare and very expensive to purchase,” said the owner of the repair company, who asked to remain anonymous. “The display assemblies alone are $500 per piece right now.”
The repair company owner claims iPhone 6 parts — especially for the upcoming 4.7-inch model — are readily available in China from suppliers to the repair industry.
“All the parts needed for repairs they acquire shortly before release — this is normal,” he said. “Usually they have no need to sell the parts because there’s no demand this early but I’ve bought samples from them … so I can buy parts in the future.”
For some people, rumors and leaks about Apple's upcoming products ruin the inevitable reveal. Photo: Neerav Bhatt/Flickr CC
Many people routinely avoid spoilers for TV shows and movies, but some also steer clear of clues about Apple’s upcoming product announcements.
Next Tuesday, Apple is expected to reveal two new iPhones and an iWatch. While the long-rumored wearable remains shrouded in mystery, many details of the next-gen iPhones are all but confirmed, thanks to an avalanche of rumor reports and parts leaks. So comprehensive are the leaks, some have even managed to build a working iPhone 6 from parts — and the device is still weeks away from shipping to customers.
But some Apple fans remain blissfully ignorant of the details.
REI's Hobitat 6 tent is a spacious car-camping tent that's surprisingly quick and easy to set up and break down. My teenage son managed to put it up on his own the first night working with a feeble flashlight. After that he became very proficient at putting it and pulling it down, though a 10-minute job became a five-minute one with some assistance from his siblings. Once up, the Hobitat was big and sturdy. We never staked it down or used guy wires, but it stood firm in several thunderstorms and didn't leak a drop.
Unfortunately, the Hobitat 6 is no longer available, but REI's Kingdom 6 ($439) is very similar.
Photos: Kahney family archives and Jim Merithew/Cult of Mac
"It can be polka dots one day or an image the next," says Lara Grant, a fashion technologist working on an LED-powered handbag at San Francisco hardware incubator Highway1. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — The iPhone has changed the way we do everything, from finding a date to finding a meal. Now it’s about to change the way innovative hardware gets made.
With smartphones manufactured in such massive quantities, basic components like chips and batteries have become dirt cheap. Smartphones also allow hardware to be dumber by providing processing power and a big screen. Add 3-D printers (which ease prototyping), crowdfunding (which has shaken up financing) and Github (for sharing software), and you’ve got a smartphone-fueled manufacturing revolution in the making.
“It’s the cellphone peace dividend,” said Brady Forrest, a former venture capitalist who heads up Highway1, an “incubator” for hardware startups that launched a few months ago here in the city’s Mission district. “So many are being made, prices for components are plummeting.”
Wednesday's Google I/O keynote offers a window into the search giant's world. Photo: Roberto Baldwin/The Next Web
Google’s keynote presentation at its I/O developer’s conference today offered a revealing picture of the company itself: meandering, unfocused, copycat and just a little bit evil.
The two-hours-plus keynote had a lot of everything, from a new version of Android to new phones, smartwatches, TVs, cars, Chromebooks and big data — but much of it was deja vu from Apple’s WWDC two weeks ago.
These are the computers Apple never built, and never will — a water-cooled Cube; a teeny-tiny G5; a faux Mac Pro in a trash can.
Oh wait. Apple did the trash can, but not a genuine rubbish bin with a matching toilet brush, like the purple beauty in the Hackintosh gallery above.
These homemade Macs, built from non-Apple hardware, come in a thousand different shapes and sizes, built by legions of dedicated, ingenious hackers. In the nine years since Apple switched to Intel processors, a DIY subculture dedicated to building alternative Mac hardware has steadily grown. It’s not a strictly legal endeavor — Apple’s EULA forbids OS X from running on non-Apple hardware — but Cupertino turns a blind eye to hobbyists.
“You know what? We’ve never gotten anything from Apple other than a few anonymous employees asking for help :),” said Tony, who runs Hackintosh website tonymacx86.com, in an email to Cult of Mac. “It’s clear that tonymacx86.com doesn’t sell hardware. I would think that they’d understand that we are promoting the purchase of OS X and Apple peripherals and laptops, and have zero tolerance for piracy.”
DigiDNA COO Victor Broido is living the dream -- and talking it up at AltConf 2014. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — Victor Broido has an enviable lifestyle. He lives and works 200 yards from a sun-kissed beach. He often kitesurfs before work. Sometimes he surfs during work.
“It was my dream, as a kid, to surf for an hour before going to the office,” Broido said. “That’s my life. It’s happening right now.”
You might want to punch Broido in the face upon hearing this, but he’s the nicest, most self-deprecating guy. You can’t begrudge him anything. Plus, he worked to attain this way of life.
Broido and his colleagues run DigiDNA, an eight-person company based in Geneva, Switzerland, with a satellite office in Geraldton, a small city in remote Western Australia with a reputation for world-class water sports.
DigiDNA is one of thousands of small, independent software developers spawned by the mobile revolution. In 2013, Apple’s App Store revenues topped $10 billion, and a lot of that money flowed to small startups. There are small indies in every category, from games to databases. Lots of them flocked to San Francisco last week for Apple’s annual Worldwide Developers Conference. DigiDNA was a gold sponsor of last week’s AltConf, the alternative conference that ran parallel to Apple’s event. (DigiDNA has also sponsored Cult of Mac’s Cultcast in the past.)
Apple legend Bill Atkinson, left, and Andrew Stone talk Steve Jobs, drugs and the Internet at AltConf 2014 in San Francisco. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — At Apple’s WWDC developer conference, there are talks about interface design, writing code and fixing bugs.
Across the street at indie spinoff AltConf, the talks are concerned with spying on users and making choices between good and evil.
“We have had a hand in creating one of the most dystopian and undesirable societies imaginable,” said Andrew Stone, a veteran programmer who once worked with Steve Jobs, during a talk entitled “What Have We Built Here?”
It’s not the kind of stuff you’d expect to hear at a developer’s conference, but in an age of widespread government spying and cynicism about corporate slogans like “Don’t be evil,” AltConf highlights that programmers are often presented with moral choices. There’s a growing awareness in the coding community that although the activity of programming is benign, what’s created can be used for evil. Take Maciej Cegłowski’s talk last month in Germany, which has been widely discussed on the Web. Cegłowski argues — convincingly — that the utopian ideals of the early internet have been thoroughly corrupted, and the entire industry is “rotten.”
Craig Federighi stalks the stage at WWDC 2014. Photo: Roberto Baldwin/The Next Web
Monday’s fantastic WWDC keynote was the most significant product introduction since Steve Jobs unveiled the original iPad in 2010. But this time, the revolutionary product wasn’t hardware — it was software.
The surprisingly well-executed event demonstrated two things:
1. Steve Jobs’ greatest product wasn’t the iPad or the Macintosh, but Apple itself. He created a company that can very clearly innovate without him.
2. Although there was no new hardware (for now), Apple’s trajectory is clear: It’s getting into some very big things.
How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac
Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.
Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).
Grain Audio designer Chris Weir is serious about sound. Photos: Jim Merithew/Cult of Mac
Designer Chris Weir is dismissive of products that take a Swiss Army knife approach to features. He thinks a speaker should be a speaker — and nothing else.
“It’s a speaker, not a speakerphone,” he says.
He’s talking about his Packable Wireless Speaker System, a diminutive Bluetooth speaker he designed for Grain Audio, a hot audio startup. Weir resisted all temptation to add a microphone (for phone calls) or the ability to charge phones from its internal battery. It’s just a speaker, and a surprisingly good one at that.
In a market crowded with dozens of unexceptional, me-too products, Grain Audio stands out. Not only are all of its products made of wood (solid walnut, not wood veneer), Grain’s products do one thing, and one thing well: Pump out sound.
Matthew Paprocki, cofounder of the audio company Soundfreaq, suggests Apple may use Beats to create next-generation, music-everywhere streaming stereos.
At the giant Consumer Electronics Show earlier this year, the exhibit halls were packed with wireless audio products. It’s all thanks to the mobile revolution. These are the listening devices of the future.
But future speakers and headphones will be quite different, predicted Matthew Paprocki, co-founder of Soundfreaq, a Southern California company that makes a range of critically acclaimed speakers.
Paprocki’s predictions may have implications for Beats, which Apple is rumored to be buying for $3.2 billion. Beats, of course, makes headphones and has a subscription based music streaming service, but Apple’s plans are unclear.
“They could take all the ingredients that Beats has and bake it into a new cake,” Paprocki said.
If Apple enters the wearables market, the biggest challenge will be persuading people to wear the technology. Attracting the right early adopters will be key to Apple's success.
If the rumors are true, Apple’s forthcoming purchase of Beats Electronics for $3.2 billion is all about one thing — making wearable technology fashionable.
Apple is poised to introduce a line of wearables that likely goes beyond the long-rumored iWatch. While the technology Tim Cook’s team is cooking up might be amazing, getting people to wear it — especially cracking the crucial mass market — will be one of the biggest challenges Cupertino has ever faced.
Injecting style into wearable tech notoriously difficult. Even Nike got flustered and discontinued its FuelBand fitness tracker. So far, no company has really cracked the code and turned gear into a fashion statement for the cool kids, with one giant exception: Beats, a phenomenally successful wearable technology brand that dwarfs the rest of the industry because it’s pulled off the hardest trick in the book.
This business card, created from an actual iPhone screen, was made for an Apple engineer (whose name has been removed by request). Photo: Jim Merithew/Cult of Mac
Every year at Apple’s Worldwide Developers Conference, a million and one business cards get handed out. Most end up in a desk drawer or, worse, the circular file. But last year one card stood out.
This glass business card is made from an actual iPhone screen, sourced from Foxconn’s factories in China. The lettering is laser-etched into the hardened Gorilla Glass — a very complex process.
The card belongs to an Apple engineer, who hung it on a lanyard around his neck. Everywhere he went, people pawed at it.
“Everyone was grabbing it asking him, ‘How the heck did you do that?'” said the card’s creator, who made a batch of 10 for the engineer.
The first question we had when we got our hands on one was, where do we put in our order? Unfortunately, that ain’t gonna happen.
This P280 Hackintosh screams like a Mac Pro. Photo: Jim Merithew/Cult of Mac
Although it looks like a vanilla PC in a boxy case, the machine pictured above is a high-performance, custom-built Hackintosh.
This thing is hot! Known as the P280, after its Antec case, this Hackintosh is equivalent in performance to Apple’s latest Mac Pro workstation, but costs significantly less.
Roughly comparable to a Mac Pro costing $3,500, the P280 was assembled from off-the-shelf PC parts costing just over $2,000, including a water-cooling system to chill its chips. The Hackintosh runs Apple’s OS X Mavericks and, according to its builder, bests a similarly configured Pro on many benchmarks.
It has none of Jony Ive’s industrial design magic, of course, but that’s not the point. This is a DIY rig that’s as badass as it gets.
Sell the house. Sell the car. Sell the kids. Take every penny you own and invest it in Apple stock, because the company is about to go gangbusters.
The big news from yesterday’s earth-shattering earnings call is that this is a company that is extremely confident about its financial future.
Apple has come under fire recently for not innovating. You’ve heard the whining: Apple’s lost its mojo. There have been some nice updates to existing products, but Apple’s done nothing lately to realign the universe. It’s been four long years since it’s last biggie — the original iPad. Where’s the latest product that reshapes the modern world?
To many observers, it looks like the company has been treading water in the two-and-a-half years since Steve Jobs’ death. Android is seating Apple’s lunch, and Apple’s got nowhere to go but down. Apple’s over.
But that narrative is nonsense. Wednesday’s earnings call — and the gobsmacking 7-to-1 stock split — clearly telegraphs that Apple’s executives have something huge up their sleeves. Maybe a couple of things. Maybe a lot of things.
If you’ve been paying close attention to the news and rumors, 2014 looks like it’s shaping up to be Apple’s biggest year in decades.
The newly discovered Heartbleed bug is being called the Web’s worst security bug ever.
It allows hackers to steal passwords and login details when users visit vulnerable sites — undetected. That’s the bad part: affected sites probably have no idea they’re vulnerable. The bug is subject to an emergency security advisory. Some experts are estimating that up to 66% of the Internet’s servers could be affected. Each server has to be fixed manually. So it could take a while.
In the meantime:
Don’t log into any sites until you’ve officially been given the all clear.
Change all your passwords for websites and email. Especially for sensitive sites like banks, credit cards and webmail. However: wait until you know a site has been patched before changing passwords. Sites like Tumblr and Yahoo sent out warning emails earlier today telling users to change their passwords.
It claims to be the first in-depth interview Ive has given in twenty years at Apple, but breaks absolutely no ground whatsoever. Irritatingly, I can see the fingerprints of my Jony Ive biography all over the piece, but there’s no mention of the book.
The strangest thing is that Ive recycles the same quotes he’s used in the past. Believe me, I’ve read them all. He says that Steve Jobs’ ideas sometimes sucked the air from the room (previously uttered in his tribute to Jobs) and that he wanted to be a car designer, but other students made weird “vroom vroom” noises while they worked (from an Observer interview). There’s absolutely nothing new in the entire piece including the obligatory hint of an amazing new product, which of course, he can’t talk about.
The best part is 10 random-ish questions lobbed at him, which are:
In the quiet foothills of Kentucky, a massive supercomputer is churning through data. It is hunting for new drugs to fight cancer.
Every week, the DataseamGrid processes 300 man-years worth of calculations. Yeah, that’s 300 years of calculations every week. Drug discovery usually takes 10 to 15 years, but the DataseamGrid blazes through that work in a fraction of the usual time. It is one of the largest pipelines of potential new cancer drugs in the country. Researchers here are about to start human trials this year of a new drug discovered by the supercomputer, which, if successful, may lead to an entirely new class of cancer drugs.
A few years ago at a MacWorld party, I spotted a guy I knew and barged in while he was talking to someone else. “Have you got a story for me?” I asked. He came back with a few suggestions, each less newsworthy than the last. His former conversation partner stood by in silence. Then Mr. no-news said, “Wait a minute: this guy runs the largest Mac supercomputer in the world!”
That guy was Brian Gupton, one of the brains behind the DataseamGrid in Kentucky featured in this week’s magazine. We talked for a couple of hours, lost in conversation in the middle of a party. I liked him immediately on a personal level: here’s a guy from a blue-collar background who is hugely passionate about education. And it turned out he had built this gigantic supercomputer that was trawling through massive amounts of data in the search for a cancer cure.
There were so many strands to the story.
At the time we met, there were two promising cancer drugs in the works. One of them appeared to be almost 100 percent effective at eradicating stage IV carcinomas. I remember being completely flabbergasted: “Are you sure no one has written about this?” His answer was even more astonishing: only local press had picked up the story.
I was amazed that he’d managed to build a world-class research tool in a place that was being decimated by the declining coal industry. It was a public/private partnership, and an early example of utility computing – this was before cloud computing had taken off. Another fascinating detail: some of the drugs they were exploring were being grown in genetically modified tobacco plants.
Gupton and his partners built the supercomputer with Apple’s Xgrid, a software package for distributed computing which, at the time, came built into OS X. This meant that anybody could build their own supercomputer. And it meant that universities, schools, research centers could potentially become these powerful grids, following in Dataseam’s footsteps. (Apple has since removed Xgrid from Snow Leopard, making that less possible.) Many school districts buy iPads for kids now, favoring one-on-one computing without desktops. Yet Gupton is as passionate as ever and the researchers are still bullish, saying it’s the largest cancer drug pipeline in the country.
Today, the Grid hums as researchers look for chemicals to disrupt or inhibit the growth of cancer. Based on the modeling techniques that won the 2013 Nobel Prize for Chemistry they’ve built a simulator that takes a 3D model of a cancer protein and matches it against a molecular model of a chemical, working with a library of 20 million chemicals.
This supercomputer on a shoestring is still going strong.
Some of the original Mac dev team, who are gathering to celebrate the Mac's 30th birthday.
CUPERTINO, Calif. — The Cult of Mac team is heading down to Cupertino to cover the special 30th anniversary celebration of the Mac, which promises to feature many of the original members of the Mac dev team.
Hit the jump for our liveblog of the evening’s events. We’ll start posting at about 5.30PM PST, about 30 minutes before the event is scheduled to start.
The Mac 30th Anniversary Celebration is being held at Cupertino’s Flint Center; the same 2,400-seat venue where Steve Jobs first introduced the Mac on January 24, 1984.
It was organized by Steve Jobs’ old friend Daniel Kottke, and filmmaker Gabreal Franklin, an early Mac software developer who is making a video documentary about the era.
There will be music, unreleased photos and video, and a big group photo. The event will feature three panel discussions:
Conception — Daniel Kottke, Larry Tesler, Rod Holt, Jerry Manock, Marc LeBrun, and Bill Fernandez will talk about the origins of the Mac.
The Birth of the Mac — Bill Atkinson, Randy Wigginton, Andy Hertzfeld, Bruce Horn, George Crow and Caroline Rose will tell their first-hand stories about creating the Macintosh.
Coming of Age of Mac — 3rd party software developers including Charlie Jackson, Jim Rea, Heidi Roizen, Ty Roberts, David Bunnell, Marc Canter, Maryline Delbourg Delphis, Adam Hertz and Steve Jasik will talk about the software that gave the Mac critical mass.
During the evening, Apple’s original angel investor and 2nd CEO, Mike Markkula, will gather 100 members of the dev team on stage for a group photo.
If you’re in the area, tickets start at $109.75 each and are available via Ticketmaster. Yeah, it’s pricey, but after expenses, all proceeds will be donated to charity, organizers say.
Apple is getting ready for a 30th Mac Anniversary party at the company HQ, according to pictures that have just started showing up on Instagram.
Several pictures from Apple’s Cupertino HQ taken in the last hour or so show giant birthday banners that have been hung off buildings. “Happy Birthday, Mac,” they say.
The photos are accompanied by hashtags mentioning #party and #concert. One picture shows technicians unpacking equipment, possibly for a live music act. In 2011, the British supergroup Coldplay played a set during the tribute to Steve Jobs.
Here are some more pictures of the party preparations. There’s also pictures of the big posters around the campus quad with thousands of employee’s names.
Tim Cook traveled to China for the third time in as many months to seal a blockbuster deal with China Mobile, the world’s largest mobile carrier. Apple is now available on all of China’s largest cell phone networks, opening up a market of mind-boggling proportions. Cook, in a rare TV interview with the chairman of China mobile, said he was “incredibly optimistic” about Apple’s prospects.
People underestimate how big a deal China will be in the next 10 years. The West still thinks of it as a poor country, but within a decade more than three-quarters of the urban population will be middle class, according to McKinsey. By next year, China will account for about 20 percent, or $27 billion, of global luxury sales, according to another McKinsey report. Whether shopping at home or abroad, Chinese consumers are snapping up pricey cars, jewelry, clothes and watches. This is a tidal shift in an enormous economy. The pundits who say that Apple should be making a low-cost phone to compete with low-cost Android phones have got it wrong. Apple will end up selling every top of the line phone they can make and then some.
There are a few seeming contradictions to these trends. China may be known for its massive commerce of counterfeits, but middle-class consumers there are primed to pay a premium for the genuine article. Apple’s iPhones and other goods have clear status value, and middle-class Chinese consumers will buy them en masse.
Luxury car sales already prove this point: Jaguar sales were up 157% in China in 2013, nearly three times the growth in any other region. Growth is so strong, Jaguar Land Rover is shifting sales from Europe and the US to China, it’s now their primary market. Mercedes and Lexus are selling so many cars in China at a huge markup they’re not even bothering to export them. Even low-end retailers are adjusting their wares to suit these upscale tastes: Wal-Mart is also aggressively expanding in China, where they’re targeting the upper-middle class with suburban stores that require a car to reach and the shelves are stocked with pricey merch.
Japan in the 80s had a reputation for cheap shoddy knock-offs, now it’s the world’s third largest economy. Korea went through the same transition, thanks in large part to Samsung and other global conglomerates. China’s next. But now there’s a difference is scale: Tim Cook’s giddiness is due to the fact that the next decade, China will become a vast middle class economy with hundreds millions of consumers who want Apple’s products.
The essential Apple product will stay the same. I predict that Apple’s response will be much like that iconic American chain, McDonald’s. In addition to clogging arteries with Big Macs and fries from Norway to Lebanon, the local restaurants give a nod to local traditions. In France there are high-end pastries, there’s the Maharaja Mac of lamb or chicken in India and rice burgers in Hong Kong. It’ll be fascinating to see what Apple will offer in the way of “local menu” items in China.
A lot of the speculation is paranoid: Google wants to track everyone offline as well as online, and Nest’s thermostat and smoke alarms give the Googleplex motion sensors right in peoples’ homes.
But wouldn’t Apple be a more natural fit for the home-automation startup? Nest was co-founded by two former Apple staffers, Tony Fadell and Matt Rogers. Fadell was one the fathers of the iPod — a key hardware engineer who led the music player’s development over 17 generations. Rogers was one of Fadell’s top lieutenants.
With great design and easy interfaces, Nest’s combination of hardware and internet software services makes its products very Apple-like. And as home automation is poised to take off (thanks largely to the iPhone and iPad), Apple is surely interested in this potentially huge market.
So why didn’t Apple didn’t pick up the company? Maybe it’s because Jony Ive, Apple’s head designer, was responsible for getting Tony Fadell pushed out of Cupertino.