Wow! Jony Ive’s Tribute To His “Best Friend” Steve Jobs Is Truly Great

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If you want to hear a really great, revealing and insightful tribute to Steve Jobs, tune into the Celebrating Steve video Apple posted earlier and go to the 48.30 mark.

Here Apple’s long-time head designer Jony Ive starts talking about his “best and most loyal friend.”

Ive’s tribute to Steve is by turns funny, touching and insightful. Unlike a lot of the negative stuff we’ve heard about Steve over the last few weeks, Jony describes Steve’s passion and enthusiasm, his sense of humor, and his great joy in doing things right.

I’d love to post the video here, but it’s streaming only for the moment. Here’s a snippet of what he said:

Now while hopefully the work appeared inevitable. Appeared simple, and easy, it really cost. It cost us all, didn’t it?

But you know what? It cost him most. He cared the most. He worried the most deeply.

He continues:

… He constantly questioned, ‘Is this good enough? Is this right?’

And despite all his successes, all his achievements, he never presumed, he never assumed, that we would get there in the end. And when the ideas didn’t come, and when the prototypes failed, it was with great intent, with faith, he decided to believe we would eventually make something great.

But the joy of getting there. I loved his enthusiasm. His simple delight. Often, I think, mixed with some simple relief. Yeah, we got there, we got there in the end and it was good. You can see his smile can’t you? The celebration of making something great for everybody.

Enjoying the defeat of cynicism. The rejection of reason. The rejection of being told 100 times, ‘You can’t do that.’

So his I think, was a victory for beauty, for purity. And as he would say, ‘For giving a damn.’

He was my closest and my most loyal friend.

We worked together for nearly 15 years — and he still laughed at the way I said ‘aluminium.’

For the past 2 weeks, I think we’ve all been struggling to find ways to say goodbye.

This morning, I simply want to end by saying ‘thank you Steve.’

Thank you for your remarkable vision which has united and inspired this remarkable group of people.

Tor all that we have learned from you and for all that we will continue to learn from each other, ‘thank you Steve.’