The weird thing about all the promotional videos for the Apple Watch is how perfect the hand models are. The people wearing the watches look like citizens from Logan’s Run: fresh and young and perfect.
What you won’t see is a parade of hairy arms.
But now that the Apple Watch is out in the wild, that’s exactly what you get on Instagram. These pictures tell the real story.
Apps on the Apple Watch appear as a honeycomb on the Home Screen. It’s fun and easy to use, but it quickly fills up with a dizzying array of icons.
Here’s how to tame it.
After linking your new Apple Watch to your iPhone, your favorite contacts are automatically synced over. But to get the most from the device, you’ll want to make a couple of tweaks to the Apple Watch Friends screen.
It’s truly one of the most important screens on the Apple Watch — here’s how to make the most of it.
Imagine an iPad Air sliced in half. The top half peels up to reveal a pin-sharp high-res screen. The other half has a full-size keyboard that’s almost flat.
This is the new MacBook. As usual, Apple’s latest crazy-thin laptop is dividing the tech punditsphere.
Because it comes with only one port, some think this machine is too radical, too new. It’s been called a glorified netbook — short on features, and, to really rub it in, high on price.
But I’m smitten. We have one in here at the Cult of Mac offices, and I’ve been putting it through its paces. Here’s what I found.
You rarely see Google Glass anymore, but if Recon Instruments has its way, you’ll be seeing plenty more head-mounted displays in the future.
The Recon Jet, launched Thursday, is a pair of smart eyeglasses for sporty activities like running and biking. Bristling with sensors, the device shows all kinds of biometric data and social stats on its tiny heads-up display. Paired with a smartphone, it can take pictures and video, send and receive status updates, find friends and family on the piste and much more.
But sports is just a start. If Recon is successful — and that’s a big if — we may be seeing smart glasses in a lot more places. Recon is betting hard that the face is the place for smart wearables.
If you didn’t make it down to the SoCal desert this weekend for the massive Coachella music festival, fear not — most of the action is being streamed live on Youtube.
Fire it up on your Apple TV, and you can enjoy Jack White, The War on Drugs, Interpol, Clean Bandit, Tyler the Creator, Run the Jewels, alt-J, The Weeknd and tons more.
However, the YouTube streams are a bit tricky to find; as is a simple guide to what’s being broadcast.
Here’s how to find it, and the full webcast schedule by time:
SAN FRANCISCO — Like a lot of people, I took the midnight plunge and bought an Apple Watch before I’d even tried it on.
But today, I got to see the device I bought last night. I went down to the flagship Apple Store in San Francisco and tried on a range of watches.
I wish I’d done this before, because I might have ordered differently.
One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”
The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.
A few days before he died, Steve Jobs asked Tim Cook over to his house to watch a movie together.
The movie he selected was Remember the Titans, a football drama starring Denzel Washington. It’s set in the South, and concerns the struggles of integrating a racially mixed team during the civil rights’ era. Cook was surprised by Jobs’ choice of movie — Jobs had little interest in sports — but he said they talked about it afterward.
Why would Jobs, who had recently stepped down as Apple CEO and appointed Cook in his place, want to watch this movie with his successor just a few days before he died? Was he trying to pass on some crucial knowledge?
I re-watched the movie last night and have a pretty good idea.
The viral video hit “Apple Engineer Talks,” which mocks the new MacBook, is a scream. I nearly died laughing — along with millions of other people.
The clever parody was crafted by somebody who clearly has a deep knowledge of Apple, so I was surprised to discover its creator is actually an Android user.
Here’s how he did it, and why he didn’t make any money off his wildly successful Apple viral video.
All week, it’s been reported that Apple is using a “new gold” in the gold Apple Watch Edition. According to Bloomberg, Slate, Gizmodo and many others, Apple has patented a new process to create a “metal matrix composite” by mixing gold with ceramic particles.
The composite supposedly allows Apple to save on the amount of gold it uses, while making the substance super-hard and adding other amazing properties.
But according to Atakan Peker, a materials scientist and one of the co-inventors of Liquidmetal, which Apple holds an exclusive license on, it’s extremely unlikely Apple is using any kind of “new gold” for its watches.
He knows this because Jony Ive says so.
It’s taken all week, but I finally think I have a pretty good idea why Apple is selling a crazy-expensive, super-exclusive gold watch.
Initially, the very idea that Apple would make something for the one percent seemed abhorrent. What makes Apple great is that it sells affordable luxury to the masses.
Apple’s well-designed and well-made products should really only be for the rich, but they are generally affordable to the middle classes. Apple pulls off the miraculous, selling us BMWs at Kia prices.
This is what makes the gold Apple Watch Edition stand out. At first glance, it’s obviously not a product for us. But even though you and I will probably never own one, the $10,000 timepiece is actually kinda democratic, because it’s all about selling $350 watches to the masses.
We all know that professional industry analysts often say the darndest things, but the Apple Watch has unleashed some truly muddleheaded commentary, especially from people who get paid to know better.
There are the customary and entirely predictable predictions that the Watch will fail — just as the pundits predicted the iMac, iPod, iPhone and iPad would bomb. This kind of commentary is so knee-jerk and silly, it’s best to just ignore. But then there’s a higher tier of analysis that says the Watch’s success depends on apps (duh, yeah) or the device’s potential for upgrades (completely wrong).
I’m interested in smarter takes on Apple’s strategy, pricing and marketing. Surprisingly, some of the most insightful commentary I’ve seen is on reddit — known generally as a salty hangout for spotty teens and weirdos. Here are some key points outlined by reddit users.
The tech world is completely aghast at the price of the gold Apple Watch Edition, which starts at $10,000 but is more likely to set buyers back $17,000 (plus tax!).
The pricing is baking everyone’s noodles. We can’t wrap our heads around a super-expensive watch that will soon be obsolete and is functionally identical to a $350 model. This is not how tech works.
But that’s the point. I wrote how the high-end Apple Watch winds me up — I argued that its very existence is antithetical to Apple’s democratic values. But after further research, it’s obvious that Apple knows exactly what it’s doing, and it’s very smart — even if I still don’t like the gold watch’s enormous price tag.
The Apple Watch Edition is a classic Veblen product. The outrageous price is the whole point. And the higher it gets, the more of them Apple will sell. It might even be priced too low.
When Steve jobs co-founded Apple, his vision was to democratize technology.
At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”
For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.
This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.
The mysterious Apple minivans roaming the roads in California, Florida and elsewhere are generally assumed to be self-driving cars, but they are not. They are almost undoubtedly collecting data for maps.
They are “almost certainly a mapping vehicle,” said Paul Godsmark, chief technology officer with the Canadian Automated Vehicles Centre of Excellence, who examined photos of the mystery vehicles at Cult of Mac’s request.
People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.
Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”
This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.
Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.
Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The astonishing Mercedes F 015 is very real, BTW).
Jungwirth was hired by Apple last September and given the title of “Director of Mac Systems Engineering,” according to his LinkedIn page. The title appears to be total hogwash. Jungwirth spent his entire 20-year career working on connected cars, not computers.
Apple is famous for obfuscating about its new hires to throw off competitors and journalists, and the company is reportedly working on a top-secret electric car. If Apple is interested in the stuff Jungwirth has worked on, it’s going to be a wild ride.
Apple has set up a top-secret automobile R&D lab and is recruiting experts to possibly build a car, the Financial Times reports.
The lab is in a secret location away from Apple’s HQ. Apple recently hired the head of Mercedes-Benz’s Silicon Valley R&D unit, and has staffed the new lab with “experienced managers from its iPhone unit,” the Times says.
“Three months ago I would have said it was CarPlay,” said one of FT‘s sources. “Today I think it’s a car.”
As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers.
An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.
Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer. He visited a U.K. design school that specialized in automotives with a view to studying there, but he found the other students too weird. They were making “vroom vroom” noises as they sketched. Instead, he went to Newcastle Polytechnic (which has since been renamed Northumbria University).
A look at other key members of Apple’s design team, and at a super-secret research-and-development facility planned for the company’s new campus, offers a few clues about how Cupertino might go about producing innovative and unconventional cars.
San Francisco design firm Ammunition beat out Apple and others to be named Fast Company’s top “Innovative Company in Design.”
Co-founded by Robert Brunner, the former head of Apple’s industrial design studio who hired Jony Ive, Ammunition is most famous for designing the Beats Electronics headphones. Ammunition was named most innovative not just for the string of hit products it’s helped bring to market but for taking an equity stake in the companies with which it works.
Like most things that come in small sizes, pico projectors have always been a big disappointment.
Called “pico” because of their portability and battery power, the diminutive projectors in this class have typically been underpowered and underwhelming. Almost by definition, projectors need to be big and bright enough to throw a lot of light at the screen.
So it’s a big surprise that Celluon’s new featherweight pocket-size PicoPro is a heavyweight champ. I was prepared for it to suck — but was surprised and delighted when it turned my living room wall into a 150-inch cinema screen.
Incredibly sloppy security at one of Apple’s key suppliers exposed some of Cupertino’s most closely guarded secrets to anybody who could conduct a simple Google search.
For months, one of Quanta Computer‘s internal databases could be accessed using usernames and a default password published in a PowerPoint presentation easily found on the Web.
Quanta, based in Taiwan, is the world’s largest notebook manufacturer. In addition to Apple, Quanta assembles laptops and ultrabooks for dozens of companies, including Dell, Hewlett-Packard, Sharp and Sony. The company is also supposedly assembling the upcoming Apple Watch and the long-rumored iPad Pro, though no official announcements have been made.
LAS VEGAS — Hearing aids aren’t sexy, so a lot of journalists here at International CES breezed right by ReSound’s booth.
The Danish company has been in the hearing aid business for 75 years, and launched the first iPhone-connected hearing aid at CES last year. Now the company is a back with a full lineup of iPhone-compatible LiNX hearing aids. The devices address the whole range of hearing loss, from the mild to severe.
As I approach 50, I’m wondering if I need a pair myself, so I went to check them out. I was impressed. Connecting a hearing aid to an iPhone adds a lot of very useful functionality.
LAS VEGAS — Of all the amazing technology on show here at International CES, the most surprising so far is Hewlett-Packard’s weird Sprout, a multitalented Franken-puter that looks like a ton of fun.
The HP Sprout is a touchscreen computer married to a multitouch pad, with a projector/camera/3-D scanner peering overhead. It looks like a bad prop from a Lego version of War of the Worlds.
I’d seen the press releases when it launched last October and had pretty low expectations. It just looked too weird. But I was genuinely delighted to see it in action.
