If you use an iPhone on Verizon, there’s a good chance your carrier has been tracking everything you do when you’re connected to its cellular network. This includes the websites you visit, the apps you use, your location and more.
It’s all part Verizon’s “Custom Experience” and “Custom Experience Plus” programs, which are designed to “personalize” the carrier’s communications with its customers. In other words, it’s to build a profile about you so Verizon can better serve you targeted ads. (According to Verizon’s typo-riddled website, “The Custom Experience programs help us personalize communications, recommandations [sic] and offers to make them more relevant to you.”
There’s nothing Apple can do to stop this — despite its new privacy protections baked into iOS — because its tracking does not require an app installed on your iPhone. But there is something you can do to prevent it. We’ll show you how.