If you use an iPhone on Verizon, thereâs a good chance your carrier has been tracking everything you do when youâre connected to its cellular network. This includes the websites you visit, the apps you use, your location and more.
Itâs all part Verizonâs âCustom Experienceâ and âCustom Experience Plusâ programs, which are designed to âpersonalizeâ the carrierâs communications with its customers. In other words, itâs to build a profile about you so Verizon can better serve you targeted ads. (According to Verizonâs typo-riddled website, âThe Custom Experience programs help us personalize communications, recommandations [sic] and offers to make them more relevant to you.â
Thereâs nothing Apple can do to stop this â despite its new privacy protections baked into iOS â because its tracking does not require an app installed on your iPhone. But there is something you can do to prevent it. Weâll show you how.