Ten years ago, Apple co-founder and then-CEO Steve Jobs understood that smartphones were going to be a big deal. And he realized software would be an important part of that.
With 20/20 hindsight, it’s easy to dismiss that vision. But Jobs was talking in August 2008, a year after the release of the first iPhone, and only a month after the iOS App Store debuted. Most people had flip phones, and PCs dominated the computing landscape.