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Watch all of Apple’s new product videos right here

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iPhone 6s changes everything.
iPhone 6s changes everything.
Photo: Apple

Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.

Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:

Apple’s new upgrade program will keep you addicted to iPhone

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The iPhone Upgrade Plan lets you have an iPhone forever.
The iPhone Upgrade Plan lets you have an iPhone forever.
Photo: Apple

Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.

Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.

Behold the iPhone 6s and iPhone 6s Plus

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iPhone 6s has Live Photos.
iPhone 6s has Live Photos.
Photo: Apple

Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.

A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.

“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”

Liveblog: Apple unveils iPhone 6s, iPad Pro and more right here!

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More news than you can shake an iPad at.
More news than you can shake an iPad at.
Photo: Jim Merithew/Cult of Mac

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

If God and Steve Jobs had a podcast this would be today’s episode

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Steve Jobs wants Bill Gates to burn in hell in this parody.
Steve Jobs wants Bill Gates to burn in hell in this parody.
Photo: Funny or Die

Ever wonder what it would be like if God had a podcast and invited Steve Jobs to be a guest in anticipation of the big iPhone 6s reveal? The folks at Funny or Die have created a hilarious animated short with that exact premise, where His Steveness plays devil’s advocate and asks God how many iPhones it would take to send Bill Gates to hell.

In ‘Good God! with God,’ God tries to talk Steve about what Apple has in store for fans at its September 9th keynote, but things get off track when the Apple co-founder tries to put the Microsoft co-founder in hell forever, then God takes a shot at Tim Cook and the Apple Watch and things get really weird.

Check it out:

Watch Tim Cook take on Yoda in this ridiculous animated news video

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Use the Force (touch) Tim.
Use the Force (touch) Tim.
Photo: Tomo News

It’s time to throw away your old smartphone and get ready for the iPhone 6s and iPhone 6s Plus that Apple is expected to announce tomorrow. To celebrate Apple’s new gadget, the crazy folks at TomoNews have created a new animated video that shows all of the new features coming to the iPhone 6s, but not in the way you’d expect.

The ridiculous/racist/low-brow video reveals new features like the iPhone 6s’ extra-strong casing that could be used as protection if you ever get into a shoot out with police. They’ve also got details on the powerful camera with x-ray technology coming down the line, and even created a scene where Yoda and Tim Cook face off in a lightsaber duel for the rights to use the Force.

Watch the animated news show below:

Siri’s new keynote clues are just as maddening as the old ones

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Siri is doubling down on rumor control.
Siri is doubling down on rumor control.
Photo: Buster Hein/Cult of Mac

In less than 24 hours Tim Cook and company will take the stage at the Bill Graham Civic Auditorium to unveil Apple’s latest products. We pretty much already know everything Apple’s going to announce, but if you ask Siri to give you a hint her responses are just as maddening as they were when Apple sent out invites.

Apple updated Siri’s hints this morning in anticipation of the event, and while some of the responses begin to appear to reveal info, the digital assistant gets the last laugh in the end.

Check out Siri’s five new hints:

Everything we expect Apple will announce tomorrow

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Apple is making its mark on San Francisco.
Apple is making its mark on San Francisco.
Photo: Milo Kahney/Cult of Mac

The official unveiling of the iPhone 6s is finally upon us, only this year, instead of focusing solely on its lineup of new smartphones, Apple is preparing to throw fans a curveball at the Bill Graham Civic Auditorium by revealing three other major products coming in 2015.

The Apple TV will no longer be just a hobby starting tomorrow. With a new box that’s expected to rival gaming systems and provide home automation features, Apple is ready to make a major play for the living room, and it’s not going to stop there.

Here’s everything we think Apple will announce tomorrow:

Everything we think we know about the new Apple TV

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The new Apple TV is about to be unveiled.
Apple is about to take the wraps off the new Apple TV.
Photo: Jim Merithew/Cult of Mac

We’ve been waiting years for Apple to wow us with a new Apple TV that embraces gaming, controls the home and is super-easy to use — and that appears to be just what we’re going to get.

Thanks to a steady stream of leaks from the rumor mill, we already have a pretty solid idea what Apple will show us next week when it finally unveils the new Apple TV. It’s been years in the making — here’s what to expect.

Soon you might be able to afford a gold Apple Watch

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Rich single men must choose their watch carefully.
Rich single men must choose their watch carefully.
Photo: Apple

Wearing a gold Apple Watch might get a lot cheaper really soon, according to a new report that claims Apple is looking to create a less expensive gold version of its famous timepiece.

The current Apple Watch Edition currently costs between $10,000 – $17,000 but ‘people close to the product’ have told the New York Times that Apple is exploring new metal finishes for the Apple Watch, and they may even be ready in time to debut at next week’s iPhone 6s event.

Please Apple don’t call it the iPhone 6s, begs New York ad agency

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Not everyone's excited about the new iPhone.
Not everyone's excited about the new iPhone.
Photo: 6S Marketing

A New York ad agency is begging Cupertino not to name the next Apple device the “iPhone 6s.”

6S Marketing has launched a tongue-in-cheek campaign to get Apple’s attention in hopes that the iPhone maker might be persuaded to forego the 6s moniker. The company’s written Apple an open letter, purchased billboards in Times Square and even rolled one of its giant billboards past the iconic Fifth Ave Apple Store.

Spoiler alert: All the juicy details on iPhone 6s

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It's time to get ready for your iOS 9 upgrade.
Here's everything we know about the iPhone 6s and 6s Plus.
Photo: Jim Merithew/Cult of Mac

Although the iPhone 6s and 6s Plus aren’t expected to bring major design changes to Apple’s world-beating smartphone lineup, a bevy of hardware upgrades will make the new models faster and easier to use.

Even though we’re almost a week away from Apple’s 2015 iPhone unveiling, we pretty much know all the key features that are coming. Here’s everything we think know about the iPhone 6s and 6s Plus, which will undoubtedly become most popular iPhones ever.

iPhone 6s will be Apple’s best selfie machine ever

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The iPhone 6s FaceTime camera is getting some big upgrades.
The iPhone 6s FaceTime camera is getting some big upgrades.
Photo: Jim Merithew/Cult of Mac

Apple is bringing some big upgrades to the iPhone 6s FaceTime camera according to a new report from one of the most respected Apple analysts on the planet.

KGI Securities analyst Ming-Chi Kuo issued a note to investors this morning, claiming the new iPhone 6s will add a much improved 5 megapixel camera sensor to the FaceTime camera, making it it the best selfie machine Apple has ever made.

Apple Music festival lineup adds The Weeknd and Leon Bridges

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Apple Music Festival is starting to dial in its lineup.
Apple Music Festival is starting to dial in its lineup.
Photo: Apple

The Chemical Brothers and the Weeknd will headline this year’s Apple Music Festival according to an announcement made today by the company on Twitter. The festival was revealed last month but Apple has only given us a few hints about who’s going to take the stage until today when Leon Bridges was also revealed to be one of the acts headlining the 10 day event.

CBS Sports will stream Super Bowl 50 to Apple TV

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You'll now be able to stream the big game to your iPad.
You'll now be able to stream the big game to your iPad.
Photo: CBS Sports

The NFL’s 2015 season is set to kick off next week and to provide more coverage than ever of this year’s gridiron action, CBS announced that it will stream two regular season games, four playoff games and the Super Bowl 50 to Apple TV for free

iPhone 7 may use same touchscreen tech as original iPhone

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Old school iPhone tech is making a comeback.
Old school iPhone tech is making a comeback.
Photo: Gordon Mei/Flickr

The iPhone 6s and 6s Plus haven’t even been revealed yet, but the rumor mill is already spitting out new details about next year’s iPhone 7, which could boast a big display upgrade.

Apple is supposedly considering moving back to the same touchscreen technology it used in the original iPhone, according to a new rumor citing supply chain sources, saying Apple has requested samples of glass-on-glass (G/G) displays for consideration.

Apple tried to score ESPN SportsGuy for exclusive podcast

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Bill Simmons nearly signed with Apple.
Bill Simmons nearly signed with Apple.
Photo: Joe Murphy/NBAE

Apple is looking to create its own original content, and according to a new report, that almost included signing former ESPN ‘Sports Guy’ Bill Simmons to provide an exclusive podcast for Apple users.

ESPN abrupty announced that they would not be renewing Simmons’ contract earlier this year, which led Apple media boss Eddy Cue to gauge the ESPN star’s interest in creating an exclusive audio podcast deal, before he decided to sign on a multi-platform deal with HBO.

Here’s how Apple plans to give stores a next-gen makeover

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Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

Memphis will be one of the first cities in the U.S. to get a ‘next generation’ Apple Store, as part of Apple’s big retail revamp that’s expected to start later this year.

Apple has applied for a $1.5 million building permit for a new storefront and interior renovation at 2031 West St, according to a new report that claims the store will be one of Apple’s first new stores with the next-gen design. It’s unclear what kind of layout the new stores will have, but Apple’s application does reveal a few details on how the company plans to gussy up the new retail locations.

Apple wants to take on Netflix with its own original programming

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Watch out Netflix, Apple might start making shows too.
Watch out Netflix, Apple might start making shows too.
Photo: Netflix

Apple is planning to unveil its new Apple TV set top box in a little over a week, and it looks like the company may be considering funding its own TV shows to go with its big play to dominate the living room.

The iPhone maker has held preliminary conversations in recent weeks with executives in Hollywood to feel out interest in Apple spearheading efforts to produce original entertainment content, according to a new report that claims Apple is ready to take on Hulu, Netflix, and Amazon Prime video.

Apple and Cisco team up to give iOS a biz boost

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Cisco work phones are getting optimized for iPhone.
Cisco work phones are getting optimized for iPhone.
Photo: Camilo Rueda López/Flickr CC

As part of its ongoing effort to penetrate the enterprise market, Apple announced today that it is partnering with Cisco to create fast lanes for iOS business users that use Cisco networking hardware.

Apple revealed the new partnership this morning, detailing how Cisco’s enterprise environments will provide a unique experience for iOS devices and apps in the future.

Pop culture blows it when it comes to Steve Jobs

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Michael Fassbender as Steve Jobs.
Michael Fassbender as Steve Jobs.
Photo: Universal Pictures

Steve Jobs is often portrayed as an egotistical tyrant in the books, movies, and documentaries that try to encapsulate the Apple CEO but according to someone who was both one of Jobs closest friends and a bitter rival, pop culture has totally blown it when it comes to portraying Steve.

Former Apple CEO John Sculley says he’s optimistic that the upcoming Steve Jobs movie written by Aaron Sorkin will fix some of his problems with how Jobs’ personality has been misrepresented.

Apple hires HoloLens engineer for its own AR project

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Apple is assembling an AR team to take on HoloLens.
Apple is assembling an AR team to take on HoloLens.
Photo: Microsoft

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.

Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.

The Weeknd blows up VMAs with trippy Apple Music ads

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John Travolta's cameo isn't the only odd thing about the new Apple Music ad.
John Travolta's cameo isn't the only odd thing about the new Apple Music ad.
Photo: Apple

The Weeknd’s performance of “I Can’t Feel My Face” at last night’s MTV Video Music Awards was so hot, even Kanye got up to dance to the song of summer. The singer didn’t go home with a moon man last night but Apple Music debuted a two-part ad that features John Travolta and a trippy club scene.

Watch both ads below:

Apple TV streaming service could cost more than $40

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Will the new Apple TV have exclusive shows and movies?
Will the new Apple TV have exclusive shows and movies?
Photo: Jim Merithew/Cult of Mac

Apple’s big event on September 9th is expected to include the unveiling of a redesigned Apple TV, but if you were hoping to get a taste of the company’s long rumored over-the-top TV subscription service, you’ll have to wait a little while longer.

Negotiations between Apple and content providers have stalled according to a new report that claims the economics of the subscription TV service remain a sticking point between Apple’s and its partners. The price Apple wants to charge consumers would be much higher than a subscription to HBO Go, Hulu, Netflix or Sling, but that’s still not enough for content makers who are asking for more cash.