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artificial intelligence

Read Cult of Mac’s latest posts on artificial intelligence:

Soundcore’s top new earbuds offer crystal-clear AI-powered calls

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Soundcore Liberty 5 Pro and Pro Max earbuds
This image shows Liberty 5 Pro Max in case in the gold color.
Photo: Soundcore

Two new sets of Soundcore flagship earbuds — Liberty 5 Pro and Liberty 5 Pro Max — introduce the company’s first product line built around a co-developed Thus AI chip, the Anker subsidiary said Thursday. Both models are available now, starting at $169.99 and $229.99 respectively. They’re compatible with Apple’s Find My network.

New Perplexity AI app opens Personal Computer to all Mac users

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Perplexity Personal Computer AI app for Mac
A new Perplexity app brings the Personal Computer AI agent to more Mac users.
Photo: Perplexity

Perplexity’s new Mac app brings its Personal Computer AI agent to a much wider audience, expanding access beyond the group of high-level subscribers who first gained entry to the service in April, the company said Thursday.

Reversing course, OpenAI quietly builds a smartphone to rival iPhone

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OpenAI secretly developing iPhone competitor
OpenAI might come out with a smartphone after all.
Photo: Unsplash

OpenAI has been secretly developing a smartphone designed to compete directly with iPhone, supply chain analyst Ming-Chi Kuo said Sunday. It’s a significant reversal from the company’s previously stated hardware strategy, which included smartphone alternatives like AI companion devices.

Perplexity wants Mac mini to be your AI project manager [Now available]

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Perplexity Personal Computer
The intriguing prospect of Mac mini as AI project manager comes with some privacy questions.
Image: Perplexity

Update: Perplexity said in March it would unleash Personal Computer software to work as an artificial intelligence manager for Mac, and now it’s available. 

Original post:

Artificial intelligence search engine company Perplexity just unveiled what it calls Personal Computer. It’s not a new piece of hardware, but a layer of software that transforms a Mac — specifically an M4 Mac mini in the company’s promotions — into a tireless AI employee.

It works around the clock, coordinates other artificial intelligence systems, accesses your local files and can be controlled from anywhere in the world. Mac users might be intrigued. Privacy advocates may not be so sure.

New AI voice recorder captures calls even when you wear AirPods

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HiDock P1 AI Voice Recorder
You can keep your AirPods in with this one.
Photo: HiDock

A new AI voice recorder promises to solve one of the most persistent frustrations for professionals who live on calls — capturing both sides of a conversation via Bluetooth even when you wear headphones, and without requring bots, subscriptions or complicated setup. It’s the new HiDock P1 AI Voice Recorder.

Some AI apps leak loads of your data — see the worst offenders

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AI-generated image of a dark server room with glowing computers, with the words,
Now you can find out if your new AI apps leak your personal data all over the place.
AI image: Midjourney/Cult of Mac

New security research repository Firehound uncovered widespread data leaks affecting millions of iPhone users who downloaded AI-powered apps from the App Store.

If you’ve downloaded AI apps lately, as millions of others have, you might want to check to see if they made Firehound’s list.

It’s official — Google Gemini will power Siri’s major AI overhaul

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It’s official — Google Gemini will power Siri’s major AI overhaul
No longer just a rumor, Google Gemini will be at the heart of Apple's AI-infused Siri.
Image: Apple/Google/Cult of Mac

Google’s Gemini AI is set to power the long-promised overhaul of Apple’s Siri voice assistant, turning months of speculation into confirmation after Apple made the partnership official in a statement released Monday.

Apple worked for years on its own large language models to provide Siri with a much-needed intelligence boost. But in the end, Cupertino had to outsource the AI technology to Google, another tech giant with which it both competes and cooperates.

Transform old, shaky videos into stunning 4K masterpieces with VideoProc Converter AI

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VideoProc Converter AI holiday deal
This holiday season, you can get video-enhancement app VideoProc Converter AI at its lowest price ever.
Image: Digiarty

Whether you’re creating engaging social media content, restoring precious home movies or producing professional presentations, video quality matters. For Mac users seeking an all-in-one solution that combines cutting-edge AI technology with practical everyday tools, Digiarty’s VideoProc Converter AI is a standout choice for making videos look as good as possible.

And during the VideoProc 2025 Christmas Super Sale, you can save big on a lifetime license to this powerful video editor — plus snag free gifts and unlimited upgrades.

New Apple rules keep apps from sending data to third-party AI

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Apple App Review Guidelines on AI
Apple is making sure apps don't just send your data to third-party AI services.
Photo: Apple/Rajesh Pandey

Apple rolled out updated App Review Guidelines Thursday that require developers to explicitly disclose when they’re sharing your personal information with third-party artificial intelligence services — and get your permission first.

Upgrading Siri with Google Gemini will be $1 billion quick fix

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Upgrading Siri with Google Gemini will be $1 billion quick fix
At the heart of the new Siri will be Google AI. But it’s not as bad as you might think.
Graphic: Apple/Google

The brains behind the upcoming AI-enhanced version of Siri will reportedly be provided by Google, not Apple’s own tech. For a hefty price.
Google’s software will supposedly run on Apple servers, so user data isn’t being handed over to Google.

7 exciting features to expect from Siri’s 2026 AI upgrade

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Siri 2026 AI upgrade
Tim Cook confirmed AI-enhanced Siri should arrive in 2026. Here's a reminder of what that will mean.
AI image: ChatGPT/Cult of Mac

Apple’s long-delayed AI-powered Siri upgrade remains on track for a 2026 debut, CEO Tim Cook said Thursday. That offers some reassurance to users after multiple setbacks pushed the originally planned 2024 release back by more than a year.
So, what can we expect from a smarter Siri voice assistant when it finally arrives? 

ChatGPT Atlas browser puts AI right where you need it, but can you trust it?

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Image of icon for OpenAI's ChatGPT Atlas browser
The new ChatGPT Atlas app for Mac puts AI right in your web browser.
Image: OpenAI

OpenAI released its ChatGPT Atlas browser for Mac on Tuesday, making it easy to use the AI chatbot wherever you go online. When using the free browser to visit a website, you can tap into ChatGPT’s knowledge to provide more information about whatever’s on the page.

For example, after searching for a top Airbnb listing in a certain locale, you could ask ChatGPT for best hikes in the area or tell the chatbot to assemble an itinerary for a three-day trip — right within the browser. An agent mode, available to paid ChatGPT users, can go even further.

However, while OpenAI says it built in safeguards to mitigate the dangers of allowing an AI to act for you on logged-in websites, the company admits that using agent mode carries risks. And there’s still the common AI problem of hallucinations.

OpenAI struggles to create its iPhone killer

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OpenAI companion AI
The AI companion from OpenAI might look something like this concept.
AI concept: ChatGPT

OpenAI’s efforts to create and sell an “AI companion” device reportedly have serious obstacles to overcome. These are existential, including how the company can find enough computing resources to enable the artificial intelligence devices to function.

That’s good news for Apple, as there have been predictions that products designed specifically for AI might someday take the place of the iPhone and other smartphones.

Today in Apple history: Siri debuts on iPhone 4s

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Sorry, Alexa: Siri still the most widespread AI assistant
Apple envisioned an AI helper like Siri way back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri. A groundbreaking example of artificial intelligence in action, the Siri launch fulfills a long-term dream at Apple.

In fact, the company first predicted such a feature in the 1980s — with Siri’s debut coming at almost the exact month Apple envisioned.

Elon Musk sues Apple and OpenAI over ‘unfair competition’

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Elon Musk vs. Tim Cook
Elon Musk and Tim Cook appear headed for court.
Image: ChatGPT

Elon Musk’s xAI filed a lawsuit on Monday against Apple and OpenAI claiming they’re conspiring to stifle competition in artificial intelligence apps.

This comes two weeks after Musk took to social media to complain that the No. 1 Top Free App in the iPhone App Store at the time was OpenAI’s ChatGPT, not the Grok app from xAI, an AI startup that the billionaire owns.

Apple’s ‘Pixar Lamp’ robot could feature a human-like Siri

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Apple desktop robot
Control the lamp naturally, using gestures in the air.
Photo: Apple

Apple plans an ambitious return to artificial intelligence hardware with a slate of new devices, headlined by a tabletop robot designed to serve as an interactive AI companion, according to a new report. Cult of Mac reported on the “Pixar Lamp” robot and its physical motions before, but new information indicates a new version of Siri could make it surprisingly human-like in its interactions with people.

Apple AI brain drain continues as a fourth researcher joins Meta

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Meta logo
Apple loses is fourth AI expert in only a few weeks.
Photo: Meta

Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.

Apple might rely on AI rivals to make Siri smarter

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Apple may rely on rivals to make Siri smarter
Siri might be powered by Anthropic Claude or OpenAI ChatGPT.
Image: Cult of Mac

Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.

But this is only a possibility — no decision has been made.

Adobe Firefly mobile app gives professional creatives new AI image-creation tool

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Adobe Firefly
Adobe Firefly generative AI tool hits iPhone and Android.
Image: Adobe

The newly released AI-powered Adobe Firefly mobile app allows users to generate images and videos using text prompts on their iPhone or Android. They can also edit images with the new tool.

The application includes access to a range of AI models, including the most popular ones.

Why Apple’s slow AI rollout isn’t a crisis

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Slow Apple AI
Apple slow adoption of AI isn’t a crisis.
Photo: ChatGPT/Cult of Mac

Despite all the criticism, mockery and predictions of doom, the fact that Apple is lagging the pack in artificial intelligence isn’t a catastrophe. The AI boom has barely started, and average consumers remain doubtful about the technology.

More importantly, an Apple executive points out that the company doesn’t need to develop its own cutting-edge AI to benefit from the research done by other companies.

Wait for AI-enhanced Siri stretches out almost a year

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AI-generated image of a circuit board with an Apple logo, and he words,
Work on a much smarter Siri will take about a long to finish as pessimists predicted.
AI image: Midjourney/Cult of Mac

The release date for the AI-enhanced version of the Siri voice assistant will likely come in spring 2026, according to information leaking out of Apple. That’s nine months from now, and a year after it was first expected.

The long delay in the launch of smarter Siri was a significant black eye for Apple, clearly demonstrating that it wasn’t keeping up with rivals in AI research.

Apple software chief reveals what delayed AI-enhanced Siri

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Apple’s Craig Federighi reveals what delayed AI-enhanced Siri
Craig Federighi opens up on why Apple was overly optimistic about a launch of smarter Siri.
Photo: Apple/Cult of Mac

Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.

The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.

iPhone gets Live Translation plus more modest AI enhancements

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Live Translation for iPhone in iOS 26
The Phone app in iOS 26 includes Live translation.
Image: Apple

The highlight of Apple’s recent AI efforts is Live Translation, but that’s not the only new Apple Intelligence feature unveiled at WWDC on Monday. There are also improvements to visual intelligence and Image Playground. Plus, third-party app developers can access Apple’s AI models for free.

But the keynote address kicking off the Mac maker’s developers conference was short on big AI-related announcements when compared to what’s coming out of OpenAI or Google. Still, the company did what it could.

“Last year, we took the first steps on a journey to bring users intelligence that’s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we’re integrating features in even more places across each of our operating systems,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

Apple might put AI strategy at center stage during WWDC

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AI at WWDC 2025
Apple executives might have a lot to say about AI at WWDC 2025.
Image: Google Gemini/Cult of Mac

Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.

Siri and Apple Intelligence will even get a rebrand, according to this source.

New details leak about Sam Altman and Jony Ive’s coming ‘AI companions’

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Ben Geskin rendering of OpenAI-io device
Ben Geskin posted this image of a possible AI companion device on X.com in response to Ming Chi-Kuo's post.
Photo: BenGeskin/X.com

In an OpenAI meeting Wednesday, CEO Sam Altman revealed ambitious plans to develop AI-powered devices in partnership with former Apple design chief Jony Ive, targeting the release of 100 million “AI companion” devices that could reshape how users interact with artificial intelligence, according to a new report.

Altman described it to employees as a “chance to do the biggest thing we’ve ever done as a company.” OpenAI’s acquisition of Ive’s io startup is the company’s boldest hardware venture yet, potentially creating the first major alternative to smartphone and computer dominance.

And on Thursday, TF International Securities analyst Ming-Chi Kuo weighed in with possible details about OpenAI’s wearable device.