Cupertino might not consider Apple TV a “hobby” any longer, but according to new data from comScore, the streaming device certainly is not viewed as a serious contender in the marketplace.
ComScore’s new figures show that — at the end of 2016 — Roku led the way for streaming TV boxes/sticks in the United States, with 18 percent penetration among Wi-Fi households. Amazon’s Fire TV followed on its heels with 12 percent, while Google’s Chromecast came third with 8 percent. Apple TV trailed in fourth place with just 5 percent.