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Apple TV+ ad-supported plan could still be in the works

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Ads might come to Apple TV+
You might see this message soon on Apple TV+.
Photo: Apple/Cult of Mac

Apple reportedly met with the U.K.’s TV ratings organization Barb Audiences in what’s being taken as a sign that the company’s streaming service is prepping an ad-supported subscription plan.

Apple TV+ is the only one of the large streaming services that lacks such a pricing tier.

Silo season 2 hits Apple TV+ November 15

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'Silo' season 2 hits Apple TV+ November 15
The second season of Silo premieres this autumn!
Photo: Apple TV+

Silo will return for a second season on Apple TV+ this fall. Apple announced the premiere date for season two of the popular sci-fi series Saturday at Comic-Con International. In addition, we also learned that Steve Zahn (War for the Planet of the Apes) joined the Silo cast.

This is the most mystifying iPhone 17 rumor yet [The CultCast]

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An iPhone with the word
Apple apparently thinks thin is in again. But your wallet better be fat!
Photo: Priscilla Du Preez/Unsplash License/Modified by Cult of Mac

This week on Cult of Mac’s podcast: The latest rumors about a premium “iPhone 17 Slim” leave us scratching our heads. Thickness aside, it sounds like it will bring less of almost everything. Will you pay more for an iPhone Air?

Also on The CultCast:

  • At least one iPhone 17 might get an extra-fancy camera.
  • And we might not be that far from a folding iPhone or a deluxe iPhone SE.
  • After blowing through billions, it sounds like Apple TV+ will be tightening its belt.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Natalie Portman’s Lady in the Lake premiere draws a big audience

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Lady in the Lake
Star power surely helped "Lady in the Lake" pull in viewers.
Photo: Apple TV+

The Apple TV+ thriller Lady in the Lake got off to a strong start, immediately becoming a top 10 hit with streaming viewers. Natalie Portman leads the cast of the limited series as new episodes appear each week through late August.

In addition, the Apple TV+ crime drama Presumed Innocent is still pulling in plenty of eyes, as is the mystery series Sunny.

Where’s Wanda? Dark techie comedy from Germany gets Apple TV+ air date.

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Where's Wanda debuts October 2 on Apple TV+
Look for dark comedy series "Where's Wanda?" October 2. And make sure the subtitles are on, because it's in German.
Photo: Apple TV+

The first German-language series to air on Apple TV+, a tech-centric dark comedy called Where’s Wanda?, will debut October 2, the streamer said Thursday. So we have an air date, an image (above) and a description (below). Soon enough, a trailer should follow for what looks like it might be a pretty compelling show.

This follows news of the second German-language show coming to Apple TV+, hospital drama KRANK Berlin, starring Haley Louise Jones. Still in production, it has no air date yet.

Watch the massive Leagues Cup soccer tourney on MLS Season Pass

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Leagues Cup on MLS Season Pass
Are you ready for some (international) football? Fans in more than 100 countries and regions can enjoy all the action of Leagues Cup — which begins on July 26 and includes 77 matches — with MLS Season Pass on Apple TV.
Photo: Apple

The sprawling North American Leagues Cup 2024 soccer tournament kicks off July 26 exclusively on MLS Season Pass through the Apple TV app, the iPhone giant said Thursday.

The second annual Leagues Cup is a monthlong tournament featuring all 47 clubs from Major League Soccer and Mexico’s Liga MX. So participating clubs come from the United States, Canada and Mexico.

Apple tightens the purse strings on Apple TV+

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Apple TV+
Apple TV+ costs billions to produce, but there are reportedly budget cuts.
Photo: Apple TV+

Apple reportedly wants to reduce the amount of money it pours into its Apple TV+ streaming service. And the company also wants to get more bang for its buck.

The result likely will be fewer Apple TV+ shows, and decreased spending on marquee projects. Plus, underperforming series can expect to get canceled more quickly.

Sunny mystery/dark comedy becomes latest Apple TV+ hit

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Sunny is an Apple TV+ mystery/thriller/dark comedy
Sunny is an Apple TV+ mystery/thriller/dark comedy
Photo: Apple TV+

Sunny, a mystery thriller with a darkly comic bent starring Rashida Jones and a robot, quickly became one of the most popular shows on streaming after premiering on Apple TV+ earlier in July.

But it’s not even the most-watched Apple series. That honor belongs to the crime drama Presumed Innocent, which has drawn a big audience for weeks.

See Natalie Portman’s surreal nightmare in Lady in the Lake [Updated: Now streaming]

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Lady in the Lake
This series starring Natalie Portman and Moses Ingram looks a lot weirder than expected.
Photo: Apple TV+

At first glance a Baltimore crime story set in 1966, the limited series Lady in the Lake soon turns into a surreal nightmare, as shown in the trailer Apple TV+ dropped for it recently. As the streamer said in press materials, the show, starring Natalie Portman and Moses Ingram, turns into a “feverish noir thriller and an unexpected tale about the price women pay for their dreams.”

So it’s a bizarre and arresting trailer. It includes “live performances” that are like fever dreams. The seven-part series debuts with its first two episodes on Friday, July 19.

Update: The new Apple TV+ drama series Lady in the Lake is now streaming, as of Friday. Reviews look a bit mixed — with some offering high praise for Portman in her TV debut — but you should see for yourself and watch the new show here.

Apple TV+ plans to bulk up with more Hollywood films

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Apple TV+ may add Hollywood movies
Apple's temporary addition of hit movies recently went well. Now the streamer is talking to Hollywood studios to license more.
Photo: Apple

Here’s some good news for those who loved it when Apple TV+ recently added dozens of Hollywood films to its library (temporarily): The streamer is in talks to license more titles from major studios, according to a new report. So Apple TV+ may add Hollywood movies — maybe in huge numbers — soon enough.

Finally, Silo season 2 details arrive — in a couple of weeks

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Silo season 2 details
"Silo " star Sarah Ferguson peers at you mysteriously in this season 2 teaser image.
Photo: Apple TV+

Release dates for new seasons of hit Apple TV+ shows like Severance and Slow Horses are in the news, and now we can add Silo to that list — maybe. The show’s stars and producers will discuss season 2 details at San Diego Comic-Con July 27, Apple TV+ said Friday. And a release date — and maybe more, like a trailer — will probably come out of that panel discussion.

Rashida Jones investigates a mystery with creepy robot in Sunny [Now on Apple TV+]

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Apple TV+ mystery thriller 'Sunny' stars Rashida Jones and a robot
Rashida Jones and her robot star in Sunny on Apple TV+.
Photo: Apple TV+

Suzie’s Japanese husband and son are missing and possibly dead, so her husband’s secretive company gives her a creepy robot named Sunny as a consolation prize. Together they’ll uncover the dark truth of what’s really going on. Intrigued? Stream the newly released Apple TV+ mystery series Sunny now.

It’s already earned a high score from Rotten Tomatoes.

Omnivore looks like a feast for the eyes [Apple TV+ trailer]

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How did that tasty food wind up on your plate? Watch Omnivore to find out.
Image: Apple TV+

Upcoming Apple TV+ docuseries Omnivore looks like a visually stunning deep dive into key ingredients that feed the world. The globe-hopping trailer takes us on a whirlwind tour of farmland, fisheries and more. It’s a tasty tease for a show that delivers an international perspective on humanity’s common denominator: food.

Each episode of the show, which arrives July 19 on Apple TV+, focuses on a single ingredient — salt, pork, bananas, etc. — and explores the long path it takes to wind up on hungry diners’ plates.

Apple TV+ Morse code video hints at big Severance season 2 news

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Severance Morse code teaser video
The WWDC24 keynote featured an Apple TV+ reel with Severance season two footage of Adam Scott walking down a Lumon Industries hallway with balloons.
Photo: Apple TV+

Apple TV+ dropped an odd Severance Morse code teaser video Tuesday that simply spells out “tomorrow,” suggesting news about the workplace thriller’s second season will arrive Wednesday. We expect an air date announcement for fall 2024, and perhaps more.

Apple offered a scant first look at the upcoming season of the hit show during the WWDC24 keynote in June. But other than that, fans of the funny and disturbing workplace thriller have had little to go on — until now (or until tomorrow, that is).

F1 teaser trailer puts you in driver’s seat with Brad Pitt

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Brad Pitt and Damson Idris in Apple's F1 Formula 1 racing movie.
Brad Pitt and Damson Idris are two of the stars of Apple's F1 Formula 1 racing movie.
Photo: Warner Bros.

A revving engine drowns out the thunderous sound of Queen’s “We Will Rock You” in the first teaser trailer for F1, Brad Pitt’s upcoming Apple TV+ film about Formula One racing.

You’ll hear precious little dialogue in the trailer, released Sunday by Warner Bros. Pictures. Instead, the promo spot focuses on harrowing racetrack footage shot during actual Grand Prix weekends in collaboration with Formula One teams.

3 reasons to watch Sugar on Apple TV+ … and 1 reason not to

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Colin Farrell stars in Sugar on Apple TV+
Colin Farrell is a big reason "Sugar" was an hit with fans.
Photo: Apple TV+

Sugar, Colin Farrell’s homage to classic film noir detective movies on Apple TV+, is well worth watching for anyone who enjoys top-notch acting, a mystery wrapped in an enigma, and a really huge twist.

But go in knowing that the drama series gets darker and darker as it goes along.

Noel Fielding gets second turn as Dick Turpin as Apple TV+ series renewed

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Ellie White, Noel Fielding, Marc Wootton and Duayne Boachie in 'The Completely Made-Up Adventures of Dick Turpin' on Apple TV+.
Ellie White, Noel Fielding, Marc Wootton and Duayne Boachie in The Completely Made-Up Adventures Of Dick Turpin on Apple TV+.
Photo: Apple TV+

The world’s most unlikely highwayman will be back — Apple TV+ reportedly renewed The Completely Made-Up Adventures of Dick Turpin for season two on Wednesday.

The comedy-adventure series stars British comedian Noel Fielding as a ludicrously impossible version of the legendary British criminal.

Apple TV+ takes a bigger bite of streaming

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Apple TV+ market share Q2 2024
Apple TV+ keeps catching up to its larger rivals.
Photo: Cult of Mac

Apple TV+’s share of the U.S. streaming market grew in the second quarter of 2024. It’s now ahead of Paramount+ and just behind Hulu.

The streaming service has increased significantly in popularity — three years ago, it had a third of the market share it does now.

All the new comedies and dramas on Apple TV+ in summer 2024

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Apple TV+ series coming summer 2024
Natalie Portman, Jake Gyllenhaal and Vince Vaughn all headline series on Apple TV+ in summer 2024.
Photo: Apple TV+/Cult of Mac

Apple TV+ subscribers are getting new comedies and thrillers to enjoy in summer 2024. And there are plenty of big-name stars, too. Eight new shows debuted between the beginning of June and the end of August (and a film to boot).

Here’s what’s new on Apple’s streaming service or coming in the next two months.

Telepathic teen braves Earth’s alien surface in WondLa [Out now on Apple TV+]

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WondLa: Eva and Rovender on Apple TV+
Eva and Rovender are main characters in WondLa on Apple TV+
Photo: Apple TV+

Given all the doomsday bunker TV shows in recent years — Silo, Fallout, The Unbreakable Kimmie Schmidt, Doomsday Bunkers — you knew an animated version for kids and families would come along eventually. And it has. In the WondLa, a teen born and living underground is forced to a surface of Earth populated by aliens and covered in otherworldy plants and animals.

So what happened to all the humans?

Update: The ambitious animated adventure series is now on Apple TV+. All seven episodes of the first season are available to stream immediately.

Slow Horses season 4 brings Spook Street to life

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Slow Horses season 4
Here's your first look at "Slow Horses" season 4. Once again, somebody deserves an award for giving Gary Oldman the Jackson Lamb look (you know, makeup that suggests decades of booze, smokes, greasy food and stress).
Photo: Apple TV+

Here’s your eagerly awaited dead drop, Slow Horses fans: The fourth season of the BAFTA Award-winning espionage series returns to Apple TV+ on September 4, according to the “first look” the streamer gave Thursday. That’s the image above. And once again, some makeup artist deserves major awards for making Gary Oldman look like sagging spymaster Jackson Lamb, poster boy for decades of booze, smokes, greasy food, stress and betrayal.