On the surface, Cupertino’s decision to spend massive piles of money on its upcoming Apple TV+ streaming service seems crazy.
Is this a company with too much money being suckered? Is it a huge display of hubris (as some say of Apple Park)? Or is it, just possibly, a clever strategy that could win Apple the streaming war?
Here’s why I think that third answer is the correct one. Dig a little deeper, and Apple’s spending spree looks nothing short of brilliant.
When it debuts this fall, Apple’s streaming video service will reportedly let viewers download episodes of shows to be watched without taking up their mobile data. Or even viewed when completely offline.
It’s not surprising — many rival services offer this capability. Today’s unconfirmed report is just evidence that Apple TV+ will have this feature too.
Apple’s original series The Morning Show has yet to air a single episode and already, the show has made television history.
Apple TV+, the upcoming streaming service, is reportedly spending more money to produce a single episode of the morning news drama than HBO did for episodes during the epic final season of Game of Thrones.
That’s more than $15 million per episode.
Apple’s new streaming TV service could cost the same as Apple Music, a new report claims.
Bloomberg says that Apple TV+ will be launching by November. It could launch with five shows and a $9.99 price tag. And, yes, like Apple Music there will probably be a free trial!
The first full trailer for The Morning Show makes Apple’s upcoming series look a lot more serious than the goofy onstage presentation at Cupertino’s March keynote let on.
The Apple TV+ show, which stars Jennifer Aniston, Reese Witherspoon and Steve Carell, looks very #MeToo-era. It could prove pretty darn interesting if it lives up to the trailer, which Apple released this morning.
Apple TV+ series Shantaram, about an Aussie bank robber who becomes a gangster in the slums of Mumbai, will start filming in Australia this October.
The 10-episode series is based on the best-selling novel of the same name by Gregory David Roberts. If the show is anything like the book, Shantaram will combine nail-biting action with stunning scenery and thought-provoking philosophy.
That’s a whole lot to cram into 10 episodes. But a few key players stepped up to make one of Apple’s first international productions a reality.
Apple has dropped a new trailer for The Morning Show ahead of its big debut.
The original drama, which stars Jennifer Aniston, Reece Witherspoon, and Steve Carell, will be one of the first shows streaming on Apple TV+ when it launches this fall.
Apple TV+ and Netflix are about to get some serious competition from Disney’s upcoming streaming bundle that will combine three services into one.
Disney CEO Bob Iger revealed to investors during the company’s third-quarter earnings call today that customers will be able to get Disney+, Hulu, and ESPN+ for $12.99, the same price as Netflix.
Those who control their smart home with a Crestron remote can now add Apple TV and HomeKit accessories. The remote can be programmed to display Apple TV selections on its touchscreen, or commands can be given to HomeKit devices via Siri.
Vizio has started updating its recent SmartCast TVs with support for AirPlay 2, allowing users to stream video from their iPhone or other Apple device. And not just new TVs — the list of compatible models stretches back to ones released in 2017.
These devices are also getting HomeKit support, so they can be part of Apple’s home automation system.
Apple unleashed its best-ever Q3 earnings report today, and traders subsequently sent the company’s stock soaring in after-hours trading.
Thanks to record-breaking revenue from its services business and strong growth from wearables, Apple is heading into its most important period of the year ready to cash in. Investors had plenty of questions for CEO Tim Cook and CFO Luca Maestri during today’s call. And the duo revealed some key tidbits we actually weren’t expecting.
Developers received a fresh batch of new beta builds this morning in the form of iOS 13 beta 5. Apple seeded the new software updates just under two weeks after the last set of betas came out, bringing fresh changes to mouse support on iPad, smaller quick action menus and tons of bug fixes.
The most yawn-inducing Apple earnings call of the year is just days away, and Wall Street is eagerly anticipating the results — though maybe for reasons you wouldn’t expect.
Apple CEO Tim Cook and CFO Luca Maestri are scheduled to hop on the phone with investors at 2 p.m. Pacific next Tuesday for Apple’s Q3 2019 earnings call. Even though Apple doesn’t reveal quarterly sales for iPhones anymore, there are a lot of metrics to look for that could clue us in on how well or poorly the company is performing lately.
Keep an ear out for these five things during Apple’s July 30 earnings call.
You’ll be able to tune into CBS All Access on Apple TV Channels next week.
CBS has confirmed that support for Apple’s new service will be rolled out on Monday, July 29. It’s not yet clear how much it will cost for those who subscribe through the TV app, however.
Apple TV+ will be getting some fresh competition in the streaming wars courtesy of Comcast come April of next year.
Comcast revealed the launch date of its upcoming NBCUniversal streaming service during its latest earnings call. NBCUniversal CEO Steve Burke also said that the service is built on a platform similar to Sky’s Now TV in the UK.
Apple’s got one more surprise to commemorate the 50th anniversary of the Apollo moon landing: a preview of its upcoming Peanuts TV show.
The first teaser for the Snoopy in Space series starts with the lovable pooch floating through the void of space before slamming back onto his red dog house in Charlie Brown’s backyard.
Apple isn’t quite ready to pump the brakes on its celebrity singing TV show, Carpool Karaoke
The iPhone-maker has reportedly renewed Carpool Karaoke for a third season. Production on season three is already underway and we already know at least one group of TV stars that will be joining the show.
Tomorrow is the 50th anniversary of the Apollo 11 moon landing that put Neil Armstrong and Buzz Aldrin on that big chunk of cheese in the sky. To celebrate, Apple has put out a new video that talks about the Apollo mission’s impact on the world while also offering some glimpses of its upcoming TV show about the space race.
For All Mankind‘s first trailer came out during the WWDC 2019 keynote and instantly shot up onto our must-watch list. This new video makes the hype even bigger.
We can’t wait to see this show:
The latest Apple TV is one of just two devices that can stream Hulu programming in 4K. Still, until recently there were none.
Watching Hulu shows in Ultra HD is a feature that was removed last year, but now it’s back for a very limited selection of shows and players, including one of Apple’s.
See might be the most intriguing original TV show Apple is making, but that comes at a price.
According to a new article on TV shows with budgets comparable to big budget movies, Apple is spending $15 million an episode on the show.
The already crowded market for streaming video services is getting a little more so. WarnerMedia just unveiled HBO Max, which will include original programs as well as shows created for The WB like Batwoman. Most notably, this will be the only place to watch Friends re-runs.
It will face competition from Apple TV+, Disney+, Netflix and many more.
Walter Isaacson says Apple has lost “these two spiritual soulmates who just lived and breathed the beauty of products.”
The Steve Jobs biographer believes the company still know how to execute, but that it has missed out on a number of opportunities for exciting new products — including an Apple TV set.
Steam Link just got its first big update since finally hitting the App Store on iOS. This release — version 1.1.36 — brings the ability to remap controller buttons and a number of big improvements.
Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.
Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”
Investors will find out later this month just how badly iPhone sales have slipped. Apple updated its investor website today revealing it has scheduled its Q3 2019 earnings call for Tuesday, July 30, 2019, at 5PT.