Apple product launches - page 2

Apple took the wraps off M4-powered MacBook Pros on Wednesday. While the new laptops sport the same design as their predecessors, they deliver faster performance and a staggering 24 hours of battery life, the company said in a press release announcing the M4 MacBook Pro launch.

“MacBook Pro is an incredibly powerful tool that millions of people use to do their life’s best work, and today we’re making it even better,” said John Ternus, Apple’s senior vice president of hardware engineering.

As you probably already know, loads of new Apple hardware went on sale Friday in Apple Stores worldwide. Apple celebrated the iPhone 16 launch with photos of crowded stores from … all over. The photos and social media posts seem to contradict initial reports of lower-than-expected preorders on new iPhone 16 handsets.

Many of the pics show customers gleefully getting their new iPhones, Apple Watch Series 10 wearables, the new black titanium Apple Watch Ultra 2, AirPods 4 and new colors for AirPods Max.

See photos and videos from Apple’s iPhone 16 launch day below.

Apple’s Vision Pro headset finally has a release date. Apple will accept preorders for Vision Pro in the United States starting Friday, January 19, at 5 a.m. Pacific, the company said Monday.

The headset’s retail availability will begin February 2 at all U.S. Apple Stores, with in-store demos also beginning that day. You also can place your Vision Pro order through Apple’s online store.

September 12, 2012: Apple introduces the iPhone 5, with a super-slim form factor that makes it the thinnest smartphone in the world.

The new iPhone also brings impressive upgrades such as a greatly improved display and the Lightning port. Despite some controversy, it proves a massive hit.

After unveiling it back in June, Apple today bumped back the launch date for the 2019 Mac Pro. This powerful pro-grade product will be available, alongside the high-end Pro Display XDR screen, sometime in December. Previously, it was scheduled to debut in the fall.

The computer boasts a 28-core processor and room for more than a terabyte of RAM. The Mac Pro starts at $5,999, while the Pro Display XDR begins at $4,999. In other words, you’d better hope you’ve got some generous relatives this holidays!

Apple pulls back the curtain on its wily master plan, giving us our first glimpse at a squeaky-clean new TV service, an ambitious subscription videogame service, a slightly familiar-sounding magazine and news service and more. (Spoiler alert: The Apple credit card steals the show.)

And then, after all that, Cupertino unceremoniously pulls the plug on its AirPower wireless charging mat.

Get our take on Apple’s new services, plus new how-tos and reviews, in this week’s issue of Cult of Mac Magazine for iOS. Download the free app now, or get the links below to read the week’s best stories in your browser.

Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.

Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!

A new iPad Air with a larger 10.5-inch display and a fifth-generation iPad mini are available to order now from Apple.com.

Both feature a blazing-fast A12 Bionic chip, improved displays with True Tone, and Apple Pencil support. Prices start at $399 for the new iPad mini, and $499 for the new iPad Air.

Alright, all you bleary-eyed Apple fans. Did your late-night iPhone 7 preorder go well? We want to know what iPhone 7 model Cult of Mac readers covet the most.

What type of iPhone 7 did you preorder? Let us know in the reader poll below.

And if you fell asleep before the preorder started, or couldn’t get the model you craved, we’d love to hear your iPhone 7 preorders horror stories. That’s what comments sections are for.