Apple is sponsoring Germany's biggest soccer club. Photo: FC Bayern Munich
Apple Music has announced its entry into the world of high profile sport sponsorship, by agreeing a sponsorship deal with top German soccer club FC Bayern Munich.
The club, which is the biggest in Germany, has revealed that as part of the deal it will be offering exclusive Apple Music playlists and other content.
The holidays were good to Apple. Photo: Ste Smith/Cult of Mac
When Apple reveals its first quarterly earnings report of 2017 next Tuesday, the company could shock us with another record-breaking quarter.
The Q1 2017 earnings will cover Apple’s first full quarter of iPhone 7 and iPhone 7 Plus sales, and Apple should also get a big boost from the holiday shopping season, according to some Wall Street estimates. During its last earnings call, Apple predicted its revenue slump will end as the company finally returns to growth this quarter, but will it be enough to satisfy investors?
Here’s what to expect from Apple’s January 31 earnings report.
Undeterred by its massive tax bill from the European Commission, Apple has confirmed it is shifting its international iTunes business from Luxembourg to Ireland.
The move, which will take place on February 5, was announced in an email to developers today. However, Apple started planning for it last September when it transferred all developer accounts and around $9 billion in assets from Luxembourg to Ireland.
This app converts audio files into MP3, removing their DRM restrictions so you can play them on any device. Photo: Convertanymusic.com
This post is brought to you by Convertanymusic.com, maker of Apple Music Converter.
When we download music from iTunes, or audiobooks from Audible, the files that get onto our devices are DRM-protected. That means they can’t be played on “unauthorized” devices. This, let’s face it, is pretty inconvenient.
Apple Music fans have a new channel to enjoy. Photo: Ste Smith/Cult of Mac
Apple Music fans in the United States can now listen to CBS Sports Radio as part of their subscription package, bringing the total number of news and sports radio channels on the service to nine.
“CBS Sports Radio delivers this to fans 24 hours a day, 7 days a week so it’s an ideal next step to launch a channel on Apple Music, one of the most popular streaming services today, as yet another way we continue to meet the evolving desires of this passionate audience anywhere and everywhere,” said Chris Oliviero, Executive Vice President of Programming for CBS Radio.
Bozoma Saint John is in charge of hyping Apple Music. Photo: Apple
The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.
Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.
Iovine says Apple Music isn't just about music. Photo: Apple
Jimmy Iovine is hinting that Apple may indeed be looking to follow Amazon and Netflix down the original TV programming route, telling The Hollywood Reporter that the company is “going to do whatever hits popular culture smack on the nose.”
“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” Iovine said.
Missy and Michelle be puttin' it down in Carpool Karaoke. Photo: CBS Studios
Instead of having a single host, Apple’s upcoming TV show Carpool Karaoke will put someone new in the driver’s seat each episode.
The company also plans to add more interview elements to the show, which was created by Late Late Show host James Corden. The show will pair different musicians and celebrities for each of the first 16 episodes during Season 1.
Thank Jobs, 2016 is finally over! Photo: Ste Smith/Cult of Mac
2016 sent Apple for a wild ride full of fantastic new products, crazy controversies and tons of extra drama with its rivals.
Tim Cook and his colleagues probably can’t wait to jump into 2017. But before we start looking toward Apple’s future, let’s take a quick look back at all the stories that made 2016 a year Apple fans will never forget.
You want innovation? Look no further than Apple's advertising. Image: Ste Smith/Cult of Mac
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
The 808 drum machine changed music forever. Photo: Beats 1
The first documentary from Apple has finally arrived — and it has nothing to do with iPhones or Macs. The film, titled 808: The Movie, chronicles Roland’s legendary TR-808 drum machine and how it influenced the music industry from the ’80s all the way up to today.
Narrated by Beats 1 DJ Zane Lowe, the Apple Music exclusive features appearances by Pharrell Williams, David Guetta, Rick Rubin, Diplo, Questlove, Phil Collins, Beastie Boys and more.
Apple Music has hit a big milestone! Photo: Jim Merithew/Cult of Mac
Apple Music has passed the 20 million subscriber mark, according to new figures released by Apple.
Last time the company released adoption figures, back in September, those numbers hovered around 17 million — meaning the number of paying Apple Music users jumped 15 percent in the past three months.
Apple's 'new hit product' mindset is demoralizing for employees. Photo: Apple
The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.
Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.
Apple Music costs a lot less for students. Photo: Jim Merithew/Cult of Mac
Apple Music’s student plan is now available in 25 additional countries around the world. The plan gives college and university students around 50 percent off a single-user account, cutting the cost to $4.99 a month in the U.S. and €4.99 in Europe.
Thanksgiving might be over, but with a new year right around the corner, it’s time to think about whether we should be thankful for Apple in 2016.
It hasn’t exactly been a spectacular year for Cupertino, but it certainly hasn’t been boring. We’ve gotten a new iPad Pro, iPhone 7 with big improvements, a greater Apple Watch, and the new MacBook Pro with Touch Bar and Touch ID.
But was all that enough? Is this a year you’ll look back on fondly as an Apple fan, or is it one to forget? Join us in this week’s Friday Night Fight as we decide whether we’ve been thankful for Apple over the past 12 months.
Drake has bad blood with the bench press. Photo: Apple
Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.
The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.
The TR-808 drum machine was a big part of the hip-hop and dance scene. Photo: Roland
A documentary titled 808, chronicling the cultural impact of the Roland TR-808 drum machine, will debut as an Apple Music exclusive on December 9.
Narrated by Beats 1 DJ Zane Lowe and featuring interviews with various big music names — including Apple favorite Pharrell — the documentary previously debuted at 2015’s SXSW Film Festival, although this marks its first wide release.
Omnifone's tech is already inside Apple Music. Photo: Ste Smith/Cult of Mac
To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.
Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.
A mock up of Apple's proposed data center in Ireland. Photo: Apple
The fate of Apple’s proposed data center in Ireland is finally on the fast-track.
After facing an 18-month delay due to an appeal from two Irish residents, Ireland’s High Court agreed to Apple’s request to speed up the legal process. Now instead of waiting until 2018, the court has to resolve the case within six months.
The creator of the high-fidelity PonoPlayer, Young last year published a missive in which he said that he didn’t want his music to be “devalued by the worst quality in the history of broadcasting or any other form of distribution.”
Somewhere along the way, though, it seems his stance his changed.
Apple could cut $2 off its regular monthly subscription cost. Photo: Jim Merithew/Cult of Mac
Forget $9.99 per month — Apple might slash the price of Apple Music subscriptions to better compete with streaming music rivals, most notably Amazon.
According to a new report, Apple could drop monthly subscription prices by as much as 20 percent. The Apple Music price drop would mean a regular subscription would cost users around $7.99 per month, while a family package would go for $12.99.
iPhone sales were down in Q4 2016. Photo: Ste Smith/Cult of Mac
Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).
During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.
Here’s what we learned from the Q4 earnings call:
Suge Knight has not forget about Dre. Photo: Beats
Beats co-founder and Apple employee Andre Young, aka Dr. Dre, allegedly hired a hitman to kill Suge Knight, according to a lawsuit filed by Knight.
The former hip-hop mogul who co-founded Death Row Records claims Dre tried to have him murdered because Knight was owed a $300 million payout after Apple’s $3.4 billion acquisition of Beats Electronics in 2014. That deal made Dr. Dre the first billionaire in hip-hop.