Apple is reportedly preparing a $1 billion “war chest” which it will spend on acquiring or producing original content over the next year.
That sum is around half of what HBO spent on production last year. The jewel in HBO’s crown is Game of Thrones, which it has aired since 2011. Apple SVP Eddy Cue is reportedly aiming for Apple to offer up to ten new shows, which could rival Game of Thrones in scope.