Electric guitar fans can listen to Apple Music playlists from Fender, maker of some of the world’s most iconic axes.
Five new playlists emerged from the new Fender/Apple Music partnership. While rock ‘n’ roll might be the first thing that comes to mind when you think of Fender, the company is also highlighting how its instruments have been used in R&B, hip-hop, jazz and other genres.
“We’re pleased to partner with Apple, to bring a Fender-curated music experience to long-time Fender fans and those just discovering the brand,” said Evan Jones, chief marketing officer at Fender Musical Instruments Corporation, in a press release announcing the arrangement. “These five new playlists honor a diverse range of iconic artists and visionaries, and an emerging generation of artists, who are driving guitar and music forward.”
We are pleased to partner with #Apple to bring you five Fender-curated @AppleMusic playlists! Take a listen: https://t.co/G0j8SfKx2w pic.twitter.com/C1hym3cYMz
— Fender (@Fender) June 30, 2017
Fender’s five playlists span more than 70 years of guitar songs. The eclectic mix of tunes range from experimental guitar jams to emerging artists to iconic guitarists.
Fender playlists on Apple Music
The first playlist, “Roots, Rock & Twang,” holds a blend of Americana, country and rock tracks. “Best of the Rock You Need to Know” features rock tracks that will energize your day. Acoustic guitar fans can get down on the “Best of Everything Acoustic” playlist. There’s also a “Today’s Hits” playlist featuring modern rock and a “Best of Under the Radar” playlist that will introduce you to new guitarists and bands you probably haven’t heard of yet.
Apple Music partnered with more than 60 other brands on various playlists during the past year. Nike, Disney, Complex, BBC and a host of other companies curated their own playlists on the streaming music service.
Via: AppleInsider
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
6 responses to “Apple Music partners with Fender for rocking playlists”
I wonder if this is going to get Gibson and other mfg. to curate playlists too of their respective brands and what albums they’ve been used on. I’m all for having people get exposed to various guitar players, but having it done by a specific guitar mfg. seems little weird.
A Gibson playlist would be cool too. So would an 808 playlist. Getting into the minutiae of instruments though would probably be too much
I think they are taking it a little too far. They should get a variety of the Top 100 guitarists, bass players, drummers, keyboard/piano players, etc. and have them put together playlists of what they think are important.
An 808? Why? It’s just a drum machine. Using drum machines is more of a way to show the world that you’re lazy and low budget. I wish the record labels didn’t allow those to be used on released albums. I remember in the 70’s when drum machines first hit the market and when people used them back then, people in the music industry considered it to just be a demo, not a serious recording. As time went on, record producers cut their production budgets, and record labels caved into catering to the musically ignorant masses. Oh well. And they wonder why the music industry isn’t making much money anymore. It’s called too much crap and not enough great recordings.
Good Music is good music. If the people enjoy it, it doesn’t matter if it was made on the most expensive studio equipment in the world, or created in Garageband with the built-in instruments.
Well, that just sounds like an excuse for musical ignorance.
Do you still listen to the same music you liked when you were in Kindergarten? Probably not. Music is also created for an intended audience. Rap isn’t intended for mature and intelligent audiences.. It can’t. there’s not much intelligence going into the creation of it, so it’s not going to attract intelligent people listening to it.
Think of it this way, Rap music is very popular amongst people in prison.
And country music is very popular among cousins that like to bone each other.