Apple business strategies - page 7

The main reason the iPhone 9 is hotly anticipated is because it’s rumored to boast a large display but a relatively low price tag. However, some analysts are predicting that this 6.1-inch model will instead cost more than the iPhone 8.

They say Apple can do this because the one feature that consumers want more than anything else: larger screens. And we’re willing to pay more for them.

Update: A separate report coming from Europe indicates that the 6.1-inch LCD iPhone will cost exactly the same as the iPhone 8.

Apple has its Lightning connector and everyone else has USB. But EU regulators are considering whether they need to force a common standard for phone chargers.

The idea is to cut down on the 51,000 tons of old chargers and cables thrown away each year.

After a particularly rough patch for the tech industry, Apple used yesterday’s WWDC keynote to atone for some of Silicon Valley’s biggest sins. The company showcased key features in its upcoming operating systems that reinforce the fact that it thinks different about how technology should work.

Undoubtedly eager to position itself as one of the good guys, Apple directly responded to some of the biggest tech scandals of the past year.

Analysts have been extremely pessimistic about the iPhone X, with almost daily predictions that Apple’s top-of-the-line model was a flop. And they were all dead wrong. Tim Cook just said the iPhone X has been Apple’s best-selling model for every week since it launched, and that sales of all the company’s phones grew last quarter.

How did the analysts get it so wrong? Here’s what probably happened.

Apple could be about to change the way it names successive generations of iPhone. The aim would be to simplify a naming pattern that has become increasingly unwieldy in the past few years.

It’s about time — although that doesn’t mean a new iPhone naming system will necessarily make things any less confusing. Here’s why.

With smartphone sales plateauing, the iPhone can no longer propel Apple to the sort of stratospheric success the company (and its shareholders) enjoyed over the past decade.

Is Apple CEO Tim Cook clueless? Will Apple be caught flat-footed, unable to pivot and move to the next big thing? The latest prediction of Apple’s impending doom sounds particularly dire.

Facebook and CEO Mark Zuckerberg are wrapped up in controversy over the social network’s link to data analytics firm Cambridge Analytica.

The alleged data abuse has caused an outcry among both the public and Silicon Valley entrepreneurs, including one of the co-founders of WhatsApp and Space X and Tesla founder Elon Musk. But it may not have come to this had Zuckerberg followed a piece of advice laid out by Steve Jobs back in 2010.

Apple keeps ordering TV shows but hasn’t said yet what it will do with them. Whatever the company’s plans are, Cupertino will face heavy competition. All the big networks are expected to launch their own for-pay streaming video services soon.

Apple reportedly operates a secret manufacturing plant in California where it produces MicroLED displays, a new type of screen that could make future gadgets “slimmer, brighter and less power-hungry.”

Right now, the company is said to still be in the testing phase, manufacturing small quantities of the displays. The tech likely won’t arrive for years. But by developing its own custom displays, Apple could further differentiate its devices from rival products.

Apple is changing up its plans for this year’s mobile software, a new report claims.

As a result of a recent string of criticisms concerning security and quality issues (outlined by my colleague Killian Bell here), Apple will now reportedly delay some of the big iOS features it had planned to 2019.

Nearly 1 billion users of Chinese messaging app WeChat will soon be able to resume sending tips to content creators with their iPhones.

Tipping a fellow user is a big part of the popular social media platform in China. However, last year a dispute over whether Apple should get a healthy cut of those tips basically blocked WeChat tipping.

Apple has acquired Pop Up Archive, an online platform that builds tools for transcribing audio files and making them searchable.

One of the startup’s most significant tools is a podcast search engine called Audiosear.ch, which closed its doors November 28. The service issued “Buzz Scores” for podcasts, based on their charting on iTunes and reviews.

Apple is apparently dropping Dialog Semiconductor, its U.K.-based power management chipmaker. If true, the move would lend increased credibility to rumors that Cupertino plans to design its own chips for future iPhones.

Dialog Semiconductor says that, for now, it continues to provide chips to Apple. But the company’s chief executive acknowledged that this arrangement could well change “in the next few years.”

Apple plans to use Toronto rapper Drake to dominate an all-new domain: original video.

In a new interview, Drake revealed that he has several video projects in the works with both Apple and Netflix that he plans to tackle over the next year while taking a break from music.

Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.

By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.

Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.

The Apple Watch has come a long way from the first model. With each update, Apple adds important missing ingredients, like GPS, a faster processor, cellular and an altimeter.

So has Apple Watch finally reached its true potential? Cupertino certainly thinks so. Apple COO Jeff Williams described Series 3 with cellular as “the ultimate expression of Apple Watch” at last week’s special event.

But three big problems still remain (not including the cellular connectivity glitch Apple is scrambling to fix ahead of this Friday’s ship date).

Apple is in the running to secure movie (and possibly TV) distribution rights for the James Bond franchise, a new report claims.

While Warner Bros., Sony, Universal and Fox are the more likely candidates, Apple and fellow tech giant Amazon have also reportedly thrown their names into the hat. Jony Ive as 007, anyone?

Tim Cook says Apple bears a “moral responsibility” to help grow the U.S. economy. And he harbors no current plans to run for president of the United States.

Those are two takeaways from an interview Cook gave to The New York Times as part of his trip to Austin, Texas, where he laid out plans to expand Apple’s Swift curriculum to new community colleges.

The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?

My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.

Apple spent a whopping $2.94 billion on research and development last quarter, according to a new filing with the U.S. Securities and Exchange Commission. The Apple R&D spending represents an increase of 6 percent compared to the same quarter last year.

While Apple keeps its plans close to its chest, it invests a tremendous amount of money on research and development to create the products we’ll be buying a year or more from now.

Apple posted its second-highest Q3 earnings ever today, surprising investors with $45.4 billion in revenue powered by strong iPhone, iPad, Mac and services revenues.

CEO Tim Cook sounded pleased during Apple’s earnings call, but he wasn’t just looking back on the past three months. By the end of the call, Cook had analysts hyped for the future and upcoming Apple products.

Here are the five biggest takeaways from the Apple Q3 2017 earnings call.

Here’s one reason we still don’t know whether the next iPhone will be called the iPhone X, iPhone 8 or something else entirely. A loophole that allowed intrepid investigators to dig up secret Apple product names has been closed.

It’s like Apple loves secrets or something!

Apple could make a significant investment in LG Display’s new OLED production facility to ensure exclusive supply for future iPhones, according to a new report.

The company is said to be considering a 2 trillion to 3 trillion won (approx. $1.75 billion to $2.62 billion) deal, and a final decision is expected later this month.

It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.

Apple is finally ready to give music fans a killer deal on the Apple Music streaming service with an all-new option that lets you pay for a full year’s subscription at a discounted rate.