Apple and Facebook may be on a collision course with one another, but Facebook CEO Mark Zuckerberg says he’s confident the social media giant “will be able to manage through” upcoming privacy changes made by Apple.
China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday.
The organization’s approach reportedly involves something called a “CAID.” This can supposedly act as an alternative means of tracking users to the iPhone’s ad identifier, or IDFA. TikTok parent company ByteDance issued a guide for app developers that describes how marketers “can use CAID as a substitute if the user’s IDFA is unavailable.”
A French lobbyist group is accusing Apple of hypocrisy over new privacy measures in iOS 14, which make it harder for other companies to track users. Why? Because Apple also operates a feature called Personalized Advertising, which capitalizes on user data to display targeted ads within apps.
Want to stop Apple from targeting you with personalized ads? Here’s how you do it. (And everything else you need to know about the new complaint.)
The App Tracking Transparency feature in iOS 14, which will clue users in on when and how apps are snooping on them, will go live in “early spring,” Apple said Thursday.
Apple revealed the tidbit in a document titled “A Day in the Life of Your Data” (.pdf), released to mark Data Privacy Day.
Facebook argues that it is standing up for small businesses by challenging Apple on its pro-privacy measures. However, it appears that not all Facebook employees are buying the company line.
According to internal message board comments and audio obtained by BuzzFeed News, some Facebook employees think their employer is being a tad disingenuous with its public statements about working on behalf of mom-and-pop businesses.
Digital rights group the Electronic Frontier Foundation called Facebook’s anti-Apple attack ads “a laughable [attempt] … to distract [users] from its poor track record of anticompetitive behavior and privacy issues” in an article published Friday.
Facebook lashed out at Apple last week with two full-page newspaper ads. The campaign targeted Apple’s new App Tracking Transparency feature, which fills users in on which apps are tracking them. Facebook claims the change will hurt small businesses by making it tougher for them to use targeted ads.