This foot-based iPhone holder makes the selfie stick look sane

Remember the bemused reaction you had to the selfie stick the first time you saw one? Remember how that feeling gradually changed to begrudging acceptance as they became standard issue over the months that followed?

Get ready for the next creation in that line of “are they kidding?” thinking: the iPhone foot mount for the person who doesn’t want pockets in their clothing. They’ll be everywhere in 2019. Maybe.

The oddball creation was shown off by high-end fashion designer John Galliano as part of his latest show in Paris. Galliano is the creative director of fashion house Maison Margiela. The shoe/iPhone holder combo is part of the fashion house’s “neo-digital” autumn/winter 2018 range.

Apparently, the phone holder can attach to a variety of different shoes, which would make it a versatile accessory. It can be seen in action in the video below.

Nonetheless, we’d be kind of surprised if this makes it as a mass-market product any time soon. After all, isn’t a bag easier if you really don’t want to put your iPhone in your pocket? But maybe we just don’t understand fashion…

A glimpse at the creative thinking behind our Autumn-Winter 2018 Artisanal Show designed by @jgalliano. He muses on the word ‘cool’ and shares his observations of Neo-Digital Natives and the influence of the digital landscape on him and his work. And how his memory of Faye Dunaway’s coral pink lipstick is propelled into the collection as a Techno Sorbet. ‘The Memory of… With John Galliano’ available on ITunes via the link in bio. #maisonmargiela #artisanal #artisanalartistry – Music arrangement by Jeremy Healy. Black Saturn, Nicholas Hill, Luciano Ugo Rossi, Glenn Herweijer; Ben Sumner. KPM Music When The Clock Stops, Nikky French. KPM Music Breakacuda, Benjamin Medcalf. Anger Music Circus Caravan MYMA. Justement Music Flight Remembered, Nicholas Hill, Glen Herweijer, Ben Sumner. KPM Music The Arrival, David James Caton, Harry Valentine. Anger Music Etude in e major, Frederic Chopin, Tolga Kashif, KPM Music Warhammer, Darren Mudge. Anger Music

A post shared by Maison Margiela (@maisonmargiela) on Jul 4, 2018 at 7:47am PDT

Source: The Sun

Luke Dormehl

Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.