February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts or other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in coming years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the consciously tacky exteriors, a pretty darn great iMac G3 hums along.
Flower Power and Blue Dalmatian iMacs
The Flower Power and Blue Dalmatian iMacs marked the culmination of an ultra-colorful range that started with the original Bondi Blue iMac G3. The lineup also included Blueberry, Strawberry, Lime, Tangerine, Grape, Graphite, Indigo, Ruby, Sage and Snow options.
At a time when typical PCs came in ugly beige or gray chassis, the colorful iMac range proved revolutionary. It tapped into the same spirit of individualism that made “Think Different” work as a catchphrase for Apple. The idea was that anyone could choose a Mac that best represented their personality.
Goofy marketing? Sure. A brilliant move? Definitely.
Flower Power iMac: A nod to Apple’s past
In some ways, the hippie-patterned iMacs served as a fun nod to Apple’s past. They also fit perfectly with pop culture at the time: The 1990s and early 2000s brimmed with nostalgia for the ’60s.
Apple co-founder Steve Jobs always described himself, accurately or not, as heavily inspired by ’60s counterculture. Still, it might be hard to imagine him planting a Flower Power iMac in his office. Or a Blue Dalmatian iMac, for that matter.
Regular Mac fans reacted about how you would expect. Not everyone was a fan of the new computers, but that wasn’t the point. With an affordable $1,199 to $1,499 price tag and decent midlevel specs (500 or 600 MHz PowerPC G3 processor, 64MB or 128MB of RAM, 256KB Level 2 cache, CD-RW drive and 15-inch monitor), these Macs definitely appealed to the masses.
Not everyone wanted a wacky patterned Mac, but some people loved them.
iMac G3: A game-changer
As I’ve written before in “Today in Apple history,” the iMac G3 was a game-changer for Apple. In fact, you can make the argument that it’s the second-most-important product Apple ever made, after the breakthrough Apple II in 1977.
The first real collaboration between Jobs and Apple design guru Jony Ive, the G3 became a massive commercial hit at a time when Apple really needed one. Had the iMac G3 sunk like a stone, there might never have been an iPod, iPhone, iPad or any of the other breakthrough Apple products that followed over the next decade.
The Flower Power and Blue Dalmatian iMacs ultimately didn’t hang around long. Apple discontinued them in July, making way for the iMac G4 — a personal favorite of mine — which shipped in 2002.
What was your favorite color (or pattern) iMac G3? Did you own one back in the day? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
6 responses to “Today in Apple history: Hippie-themed iMacs fuel Cupertino flashback”
It was around that time that the G3 pro tower had come out in bright translucent blue and white. Apple then remembered the age-old “the Mac is a toy” mentality of the Windows-dominated world, recognizing (finally) that brightly colored iMacs looked totally out of place (and very embarrassing) in corporate settings, so they released graphite pro-oriented iMacs and Mac Pros.
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I remember being appalled when Apple released these, but when I saw them in person, I was actually quite impressed by the quality and depth of the finish – they seemed much more subtle and tasteful in reality, and certainly very interesting to look at. I’ll bet they’re collector’s items now, especially in Japan and China.
Apple sent me the flower power to replace my smoky iMac that was taken out by lightening – loved it until it caught on fire!
Horribly slow but cute, these g3’s