LAS VEGAS — The biggest electronics show in America — the Consumer Electronics Show (or CES for short) — opens later this week in Las Vegas, but several companies paid big bucks to preview their new wares to the hundreds of journalists at a special preview event on Tuesday evening.
And there, in the middle of the room, was this bright-red Apple TV. Yeah, a high-def, flat-panel TV shaped like an Apple. The question is, what idiot would buy a TV shaped like an Apple?
“It’s unique, it’s fun, it’s apples,” said the flak unhelpfully.
Made by an unknown-to-me Chinese company, Hannspree, perhaps someone thought it might be mistaken for a real Apple TV, made by, you know, Apple? It has a remarkably Apple-like logo on the front (see the pic after the jump). And it does remind you of the old toilet-seat iBooks of old; the transluscent plastic ones with the carrying handle.
But the company was also displaying TVs covered in fur that looked like Polar and Panda bears, so who knows?
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
9 responses to “CES: The Apple-Shaped TV That Apple Might Have Made (In 1999)”
This tv is not for men it is for women to put it in the kitchen…it’s fun, it’s red….I wish more electonics were made in diffrent colors…not only men use it…we like it colorfull and nice to go with our decoration…for men it’s ok everithing to be black. Not all of us care about brands like apple.
I think this tv is GREAT!!! It is new, funky and I really want this for Christmas!! It is just so unique from all the black tv’s. I usually would like something diffferent and this one definetly tickles my peach :)