Making Apple Vision Pro video will mesmerize you


The Making Apple Vision Pro title card
You won't see a more fascinating 1-minute, 21-second video today!
Image: Apple

Even if you have zero interest in buying a $3,499 mixed-reality headset, you should stop right now and watch the new Making Apple Vision Pro video. It’s an absolutely mesmerizing video that shows the elaborate manufacturing process for Apple’s upcoming “spatial computing” device.

It takes just over a minute to watch, and it’s truly stunning!

Making Apple Vision Pro video shows manufacturing innovation

Apple gets tons of love for its amazing products, but the company’s complete mastery of manufacturing methods deserves kudos as well. From carving MacBooks out of solid slabs of aluminum to devising stunning glass staircases for its stores, Apple’s innovation and dedication to design never fails to impress. (Well, almost never.)

Cupertino’s no slouch in the marketing arena, either. And the new Making Apple Vision Pro video combines these two areas of expertise.

Total industrial automation eye candy

Apple Vision Pro bathed in red light emerging from liquid
One shot shows a Vision Pro faceplate bathed in red light, emerging from some sort of liquid. Reminds me of HAL 9000 from 2001: A Space Odyssey!
Photo: Apple

Apple stuffed the video with gorgeous close-ups of high-end materials and enchanting images of robots assembling various Vision Pro components, the video clocks in at one minute, 21 seconds. In fact, it ends far too quickly. I could watch the automated looms, robot arms and intricate assembly lines for hours. The number of water baths, chemical applications and twirling screens should give you a new appreciation for the complexity of Apple’s mixed-reality headset.

It’s all quite cinematic.

And yet the hypnotic video, set to “Heard Somebody Whistle” by Jay-Jay Johanson, offers a mind-blowing look into how Apple assembles the Vision Pro headsets. The video gives you deep insight into just how complicated it is to make a cutting-edge computing device.

I can’t wait to see Making Apple Vision Pro in immersive 3D … while wearing a Vision Pro!

Vision Pro goes on sale Feb. 2

Apple Vision Pro preorders opened this morning and quickly sold out. The headset, which Apple calls the “ultimate entertainment device,” arrives in U.S. Apple Stores on February 2.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.