iPhone 15 launch event reportedly will happen on September 13

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iPhone 15 Concept
Rumors indicate you should mark your calendar for September 13, possibly with a staggered iPhone 15 rollout to follow.
Photo: Cult of Mac

Apple could unveil the iPhone 15 lineup on September 13, with a staggered launch after that to avoid supply chain and logistics problems.

The company typically holds the launch event for new iPhones in the first or second week of September. So, this rumored date for the iPhone 15 announcement sounds totally plausible.

New iPhones might debut in just over a month

Multiple sources at various mobile carriers say workers have been told not to take the day off on September 13, according to 9to5Mac. This is because a major smartphone announcement is due on that day.

Only a new iPhone’s announcement is capable of garnering such unparalleled attention. Plus, this is the usual timeframe for a new iPhone to debut.

If Apple holds an iPhone 15 launch event on September 13, preorders for some models could begin two days later, on September 15. The phones should then hit retail stores across major markets a week later, on September 22. Production challenges and supply problems could lead Apple to stagger the launch dates of the various models.

iPhone 15 Pro could pack big changes

Rumors indicate Apple faces production problems with the iPhone 15 Pro Max’s new display panels with ultra-slim bezels. As a result, the company might consider postponing the phone’s release by a few weeks. It should be the iPhone to buy this year, especially since it could exclusively feature a periscope lens for better telephoto performance.

Other changes coming to this year’s iPhones include a USB-C port in place of Lightning, a 3nm A17 chip (at least in the Pro models) and bigger batteries. But all these improvements could come at a higher price tag.

Alongside the new iPhones, Apple should unveil the Apple Watch Series 9 and Apple Watch Ultra 2 at the event. The company also could launch a new AirPods charging case with a USB-C port instead of Lightning.

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