When Apple subsidiary Beats launched Beats Fit Pro in 2021, the earbuds were noted for high-level features a la AirPods Pro. But unlike AirPods Pro — or any AirPods, which are steadfastly white and only white — Beats came in a choice of four colors.
Beats has added more colors since, including a brand new choice of three hues available Thursday — coral pink, tidal blue and volt yellow.
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Beats Fit Pro: Sporty and more colorful than ever
Beats Fit Pro are a sporty, high-end set of earbuds. Using the H1 chip, they incorporate features like Active Noise Cancellation (ANC) with Transparency Mode, quick pairing with iCloud devices, Siri voice support and more. They also sport an ear tip that provides a stable fit during sporty activities.
When they came out, you could get Beats Fit Pro in black, white, gray or purple colors. That was already a step up from the solitary choice of white across Apple’s AirPods collection.
But Beats wasn’t done messing with the color selection. Through a collaboration with Kim Kardashian, three more fashion-forward, “neutral” colors got into the mix — Moon (light), Dune (medium) and Earth (deep).
And now it’s party time with three bright new colors (as predicted last week by Bloomberg‘s Mark Gurman). They come in tandem with an ad campaign called “Lock in. Work out.” It features singer-songwriter and actress Chlöe Bailey and American tennis player Frances Tiafoe, according to 9to5Mac.
The new colors — pink, blue and yellow — will go on sale Thursday on Apple’s website, in Apple Stores and through other retailers, most likely including Amazon. They’ll cost the usual Beats Fit Pro price of $199.
