Three new colors of Beats Fit Pro wireless earbuds — a collaboration between Beats and celebrity Kim Kardashian — went on sale at Apple online Tuesday and promptly sold out. But now you can get them on Amazon, too.
The three new “neutral” colors are designed to blend in more than most earphones. Following Tuesday’s launch at Apple.com/Kim, they went on sale Wednesday at select Apple Stores and resellers.
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With Kim Kardashian’s help, Beats Fit Pro wireless earbuds now come in 3 new neutral colors
As you may recall, Kardashian spilled the release of Beats Fit Pro when they first came out. Paparazzi snapped her wearing them ahead of their official release.
Kardashian’s three new colors are called Moon (light), Dune (medium) and Earth (deep). Muted and earthy, they’re a departure from the often basic black, white or bright colors seen in many tech accessories, like headphones and earbuds.
“Since you’re wearing something every day, I wanted them to be able to blend in,” Kardashian explained in a video about the release (below). “And I’ve never seen any tech products, especially headphones, be in neutral colors.”
‘Blend in or stand out’
“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
Launched late last year, Beats Fit Pro have seen positive reviews. Users like the comfortable fit provided by flexible wingtips and multiple sizes of silicone ear tips.
The earbuds are also technologically advanced, similar to AirPods Pro. They feature Active Noise Cancellation with Transparency mode, spatial audio support, and an H1 chip for one-tap pairing, Siri support and automatic switching between Apple devices.
And you can get AirPods Pro in must one color (white) while Beats Fit Pro come in four colors (and now more), as noted below.
New color palette
These new Kardashian colors, Moon (light), Dune (medium) and Earth (deep), add to the existing Beats Fit Pro colors: Beats Black, Beats White, Sage Gray and Stone Purple.
“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”
Where to buy
You can buy the new editions from Apple.com/kim as of Tuesday (though they quickly sold out). On Wednesday, they go on sale at Apple’s online stores in the U.S., Canada, U.K., France, Germany and Japan. Amazon will carry them in the U.S. and Canada.
Apple Store locations carrying the new colors will be limited:
- The Grove, Tower Theatre and Third Street Promenande in the Los Angeles Area
- Fifth Avenue and SoHo in New York City
- Aventura in Miami
- Michigan Avenue in Chicago
- Europe: Regent Street in London, Champs-Élysées in Paris, and Kurfürstendamm in Berlin
Authorized resellers include SSENSE in Canada, Selfridges in the U.K., Galeries Lafayette in France, Zalando in Germany and Switzerland, David Jones in Australia, and Crawford and WeChat in China.
Of course, you can also buy Beats Fit Pro in four other colors — Beats Black, Beats White, Sage Gray and Stone Purple — on Amazon, currently priced at $179.99.
Cult of Mac originally published this article on August 9, 2022, and republished it with updates on August 16, 2022 and August 18, 2022.