Crazy invention snoozes iPhone in the most ridiculous way possible

By

Crazy invention snoozes an iPhone in the most ridiculous way possible
Snoozing an iPhone alarm isn't usually this complicated.
Photo: Joseph's Machines/Casetify

To snooze a wake-up alarm on your iPhone, you can tap the screen or press any button. Or you might build an elaborate mechanism that spans most of your bedroom and sends the handset on a wild adventure. That’s what one inventor recently did.

The Rube Goldberg device is the creation of Joseph Herscher, who makes them for a living.

How to snooze an iPhone in a mere 22 steps

Rube Goldberg machines are fun, over-engineered contraptions designed to complete a simple task. The one Herscher created to snooze an iPhone involves a toy car, a toy train, a toy tank, a broom, a hammer, a bucket of water and a catapult.

He calls it “A Machine to Destroy an iPhone?!” The process is deliberately violent because the video is a collaboration with Casetify, and [spoiler alert] the iPhone survives the punishment – including flying out a second-story window – because it is protected by that company’s Bounce Case.

Fans of Rube Goldberg devices should check out more of Herscher’s creations on his website, Joseph’s Machines. The Londoner says his goal is to “solve everyday problems using familiar objects in unfamiliar ways.”

Plus, there’s a behind-the-scenes video from Casetify showing how he made his latest iPhone-torturing creation.

David Pierini contributed to this article.

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.